# Product

## Register

brand

## Users

Small business owners, office managers, and local operators in Corpus Christi and the Coastal Bend who rely on email for leads, approvals, scheduling, documents, and customer communication. They may currently use Gmail, Yahoo, shared hosting email, old providers, or poorly configured Microsoft/Outlook setups.

Their context is practical and often anxious: email feels essential, DNS feels confusing, migration feels risky, and support queues feel too remote. They want professional email on their own domain, correct setup, reliable migration, Outlook and mobile support, and a local person to call when something breaks.

## Product Purpose

Bay Area Email Services is a dedicated marketing landing page for Bay Area IT's managed business email hosting offer. It must explain the offer, build trust in the infrastructure, clarify pricing, and convert qualified local businesses into assessment or quote requests.

Success means a visitor quickly understands: this is business email hosting for Corpus Christi, it costs $5 per inbox per month with 25 GB mailboxes, DNS authentication and migration are handled, the infrastructure is AWS-backed, and local support is available.

## Brand Personality

Precise, local, operational.

The brand should feel technically competent without becoming cold, local without becoming folksy, and productized without pretending to be a generic self-serve SaaS company. Copy should be plain-English, specific, and careful with claims.

## Anti-references

Avoid generic SaaS landing pages with purple gradients, glassmorphism, floating blobs, identical icon-card grids, vague AI-style copy, or oversized hero metrics. Avoid enterprise cybersecurity fear marketing, neon hacker aesthetics, and stock-photo-heavy IT support pages.

Avoid unsupported claims such as guaranteed inbox placement, zero downtime, spam-proof, hack-proof, or no email ever lost.

## Design Principles

Show the system, not just the promise. The page should make email flow, DNS authentication, buffering, outbound sending, standby infrastructure, and local support visible.

Make the first viewport do the sales work. Service, location, price, core infrastructure proof, CTA, and phone number must be visible without scrolling on desktop.

Translate technical depth into buyer confidence. SPF, DKIM, DMARC, Amazon S3, Amazon SES, and failover should be explained in business language, with technical labels available for credibility.

Keep pricing clear but scoped. The $5 per inbox price should be easy to find, while setup, migration, support scope, minimums, taxes, and add-ons must not be implied as free unless confirmed.

Build for local trust first, future SaaS expansion second. The site can feel product-led, but the strongest differentiator is managed local support from Bay Area IT.

## Accessibility & Inclusion

Target WCAG AA. The dark visual direction needs strong text contrast, visible focus states, non-color-only status indicators, reduced-motion support, and responsive layouts that preserve reading order. Technical diagrams must have textual summaries so the core message is not trapped inside imagery.
