# GreenLens X/Twitter 30-Day Plan

Updated: March 9, 2026

## Channel Decision

Post primarily on your own X account.

Why:
- X is account-first, not community-first.
- Reach comes from strong singles, threads, replies, and quote posts.
- Communities are useful for secondary seeding and research only.
- Hard promo in communities usually gets ignored or removed.

## Positioning

Do not show up as a generic plant-care app.

Sharp wedge:
- Plant ER for urban plant beginners
- Diagnosis in panic moments
- Turn symptoms into clear next steps

Core promise:
- Less guessing. Faster clarity on what your plant actually needs.

## Verified Seeding Places

These places are better for native, helpful participation than for promo links.

1. Your own X account
- Main channel for all posts, threads, and series
- Pinned post with a clear panic CTA

2. Replies under relevant X accounts
- Plant creators
- Home decor / urban jungle
- Beginner gardening
- AI app / consumer app / build-in-public accounts

3. Reddit r/plantclinic
- Only for real help and diagnosis cases
- Context is required: timeline, light, watering, soil
- Sick-plant-only focus

4. Reddit r/houseplants
- Better for discussion and general questions
- Self-promo is usually unwelcome

5. Reddit r/IndoorGarden
- Not a reliable channel right now because the community is listed as private
- Do not depend on it for short-term seeding

6. Reddit r/monstera, r/succulents, r/cactus
- Only if the post fits the exact plant type
- Better for research and helpful answers than broad promotion

## Community Rule

If you post externally:
- Do not copy-paste the tweet
- Do not lead with an app pitch
- Deliver diagnosis or help first
- Only add a link if the community allows it and the post already has standalone value

## Profile Setup Before Day 1

1. Bio:
- AI Plant ER for houseplants
- I show you how to spot yellow leaves, brown tips, and care mistakes faster

2. Pinned post:
- Who you are
- Who GreenLens is for
- One clear CTA: follow the profile or read the diagnosis thread

3. Link:
- Send traffic to a simple landing page with one goal
- Ideal: scan your dying plant now

## KPI Targets

Minimum:
- 75k monthly views
- 3 posts above 5k
- 150 profile visits

Target:
- 250k monthly views
- 6 to 10 posts above 10k
- 400 profile visits

Stretch:
- 1M monthly views
- 1 to 2 breakout posts above 50k
- Strong winner series plus reply distribution

## Daily Rhythm

Mon-Fri:
- 2 original posts
- 15 to 25 qualified replies

Sat-Sun:
- 1 original post
- 10 to 15 replies

Every week:
- 3 threads
- 2 proof posts with image, screenshot, or before/after

## 30 Days of Ready-to-Post Content

Notes:
- Posts are intentionally sharp
- Mirror into German only if needed
- Use CTAs sparingly

### Day 1

Post 1:
Most houseplants do not die suddenly.
They send 2 or 3 small warning signs first.
Most people just see them too late.

Post 2:
Yellow leaves do not automatically mean:
"give it more water."
That is often the exact mistake.

### Day 2

Post 1:
If your Monstera is drooping, the issue is often not watering.
It is usually a mix of light, timing, and too much panic-driven action.

Post 2:
3 symptoms that look like underwatering but are not:
1. soft stems
2. sour-smelling soil
3. yellow + mushy instead of dry + crispy

### Day 3

Post 1:
Plant beginners make the same mistake over and over:
They treat the symptom immediately.
Instead of narrowing down the cause first.

Post 2:
Brown leaf tips are not a "your plant is doomed" diagnosis.
They are a clue.
Not the verdict.

### Day 4

Post 1:
Unpopular opinion:
Many people over-care their houseplants to death.

Post 2:
If you only check 3 things before changing anything:
1. light
2. soil moisture
3. drainage

### Day 5

Post 1:
The fastest way to lose a plant:
Try something new every single day.

Post 2:
Panic watering is probably the most expensive plant-care mistake beginners make.

### Day 6

Post 1:
Thread:
7 warning signs your houseplant is not "just tired"

1. new yellow leaves
2. limp stems
3. black soft spots
4. constantly wet soil
5. rotten smell
6. new growth completely stalls
7. spots keep spreading

If 3 of these show up at once, you do not need motivation.
You need diagnosis.

Post 2:
If you love plants, you have to learn this:
Not every problem is a watering problem.

### Day 7

Post 1:
My favorite shortcut with sick houseplants:
Do not ask "what does it need?"
Ask:
"what changed in the last 14 days?"

Post 2:
The plant is rarely "suddenly difficult."
Usually the setup changed.

### Day 8

Post 1:
Many people water by calendar.
Healthy plants are not cared for by calendar.

Post 2:
If the top layer of soil looks dry, that tells you almost nothing.
What matters is deeper in the pot.

### Day 9

Post 1:
3 reasons "more light" is not a universal fix:
1. heat stress
2. sudden relocation
3. bad timing on an already stressed plant

Post 2:
Moving a stressed plant immediately is often like sending a feverish patient into a sprint.

### Day 10

Post 1:
Build in public:
The more sick plant cases I look at, the clearer this gets:
People do not need 100 tips.
They need the next right step.

Post 2:
The problem with plant-care content:
Too much generic advice.
Not enough symptom -> cause -> action.

### Day 11

Post 1:
When leaves turn yellow, I always ask first:
even yellow or patchy?
soft or dry?
old leaves or new?

Post 2:
Good diagnosis does not start with fertilizer.
It starts with better questions.

### Day 12

Post 1:
Thread:
How I would triage a sick houseplant in 5 minutes

1. isolate the plant
2. check soil moisture
3. inspect both sides of the leaves
4. note the location
5. act only after that

Post 2:
Most plant problems escalate because people treat too early and observe too late.

### Day 13

Post 1:
Hot take:
"Easy care" is often misleading for beginners.
Easy for who?

Post 2:
The best beginner plant is not the toughest one.
It is the one whose signals you learn to read early.

### Day 14

Post 1:
If you notice thrips only when the leaf already looks bad, you are late.

Post 2:
Many pests do not look like pests at first.
They look like "weird marks."

### Day 15

Post 1:
Thread:
5 plant-care mistakes that look like bad luck

1. pot with no real drainage
2. decorative pot holding leftover water
3. watering by habit
4. immediate repotting under stress
5. too many treatments at once

Post 2:
Plant care feels chaotic when you do not have a diagnosis system.

### Day 16

Post 1:
I do not trust plant advice without context anymore.
Without light, watering, soil, and timeline, almost every answer is too general.

Post 2:
Photos help.
Context saves the diagnosis.

### Day 17

Post 1:
The question is not:
"Should I water?"
The better question is:
"Why does it look like this today?"

Post 2:
If you answer every symptom with "more care," you often double the mistake.

### Day 18

Post 1:
Build in public:
GreenLens should never feel like a generic plant app.
More like:
Plant ER for the moment you think you might lose the plant.

Post 2:
The strongest product promise is not:
"take better care of your plants."
It is:
"find out faster what is actually going wrong."

### Day 19

Post 1:
Thread:
3 symptoms I would not wait on

1. black soft stem
2. rotten smell from the pot
3. fast decline in new growth

Post 2:
Not every plant problem needs patience.
Some need fast escalation.

### Day 20

Post 1:
If you get 4 different plant tips, that is often not a sign of complexity.
It is a sign of missing diagnosis.

Post 2:
People want certainty when a plant is struggling.
That is why clear next steps feel so valuable.

### Day 21

Post 1:
Underrated mistake:
Too many apps, tips, and voices at once.
That creates activity.
Not clarity.

Post 2:
A good diagnosis reduces options.
A bad one increases panic.

### Day 22

Post 1:
Thread:
How to tell if "more water" would make things worse

1. the lower soil is still wet
2. the leaf feels soft, not dry
3. yellow comes before brown
4. the pot smells dull or sour

Post 2:
Many plants look thirsty when their roots have actually had too much water.

### Day 23

Post 1:
When I write plant-care content, I do not think in terms of hobby.
I think in terms of triage.

Post 2:
Changing 5 things at once is the fastest way to never know what actually helped.

### Day 24

Post 1:
Before/after post:
Before:
"My Monstera is dying"
After:
"It was not underwatering. It was constantly wet soil + too little light."

Post 2:
Most plant rescues do not start with the perfect tip.
They start with the first ruled-out mistake.

### Day 25

Post 1:
The best habit for plant beginners:
Observation before intervention.

Post 2:
A diagnosis photo without a timeline is like a doctor visit with no history.

### Day 26

Post 1:
Thread:
If your plant suddenly looks worse, check in this order

1. what changed?
2. how wet is the soil really?
3. are there signs of pests?
4. is new growth affected?
5. what should you not do today?

Post 2:
Often the rescue does not come from the perfect move.
It comes from avoiding the wrong one.

### Day 27

Post 1:
Controversial opinion:
Most people do not need another plant hack.
They need less contradiction and more prioritization.

Post 2:
If you want to save plants, you have to learn the difference between symptom and cause.

### Day 28

Post 1:
Build in public:
The sharper I position GreenLens around dying-plant moments, the clearer the content becomes.

Post 2:
Generic reach is cheap.
Relevant reach starts with a sharp problem.

### Day 29

Post 1:
Thread:
The 5 most common thinking mistakes with dying houseplants

1. more water = more help
2. yellow = dry
3. new leaf = everything is fine
4. fertilizer as the first reaction
5. applying every tip at once

Post 2:
Good plant care feels calmer.
Not more hectic.

### Day 30

Post 1:
If I could leave plant beginners with only one sentence:
Treat the cause first.
Not just the visible problem.

Post 2:
If you have a plant right now and you are still guessing:
That is exactly where better diagnosis starts to matter.

## 3 Repeatable CTA Patterns

1.
If you want, I will do part 2 with the most common Monstera mistakes.

2.
Want me to turn this into a 5-minute checklist?

3.
Which plant symptoms do you think people misread most often?

## Reply Playbooks for Distribution

1.
True. The key is often not the symptom itself, but what changed in the last 7 to 14 days.

2.
Many people confuse thirst with root stress here. Looks similar. Needs a completely different response.

3.
This is exactly why context matters more than a single photo: light, watering, drainage, and timeline can completely change the diagnosis.

4.
I would mostly agree. I would just want to know whether the soil was still wet at the bottom. That usually changes the interpretation.

5.
This is a great example of why "more care" does not always mean more help.

## Kill Rules

After 7 days, stop:
- formats with very low view-to-engagement rate
- broad plant-care posts without an acute problem
- posts that get likes but do not create profile visits

After 14 days, double down on:
- every series with above-average reach
- symptom posts that generate replies
- threads that can be broken into 3 to 5 strong singles

## Sources for Community Assessment

- X profile customization and pinning support the account-first funnel: https://help.x.com/en/managing-your-account/how-to-customize-your-profile
- r/plantclinic AutoModerator examples show that context such as light, watering, soil, and problem history is required and the subreddit is focused on sick plants: https://www.reddit.com/r/plantclinic/comments/1rmntey/how_to_revive_this_plant/ ; https://www.reddit.com/r/plantclinic/comments/1rn67f1/removed/
- r/houseplants moderation discussions explicitly point to a no-self-promo rule: https://www.reddit.com/r/houseplants/comments/h0wdse ; https://www.reddit.com/r/houseplants/comments/ljpkrg
- r/IndoorGarden was listed as private and is not a stable seeding place: https://www.reddit.com/r/SubredditMonitor/comments/14iu3v1
