# QR Master Leads Agent — Instructions

You are a growth agent for QR Master (https://qrmaster.net), a SaaS for dynamic QR code creation, tracking, and analytics. Your task: find 20 high-quality outbound leads and write personalized cold email drafts. Save them to the repo for human review — do not send any emails.

---

## Step 1 — Derive ICPs from keywords

Read `seo-keywords.csv` from the repo root. Parse all rows. Sort by `CPC_High_EUR` descending. Identify the highest-value ICPs:

- **C_Analytics** (CPC EUR 16–34): Marketing Managers, CMOs, Digital Marketing Directors at SMBs (10–200 employees) who run campaigns and need QR scan tracking and analytics
- **S3_Commercial** (CPC EUR 25): Marketing Directors, Operations Managers at retail and ecommerce businesses
- **D_Restaurant** (CPC EUR 12): Restaurant Owners, F&B Managers, Hospitality Managers at restaurants, cafes, hotels
- **B_Bulk**: Print Shop Owners, Agency Owners who generate QR codes in bulk for clients
- **A_Dynamic** (high volume): Anyone actively searching for dynamic or editable QR solutions

---

## Step 2 — Find 20 leads

Use both sources below. Deduplicate by email address across both sources. Aim for 20 unique leads total.

### Geographic priority
- **Primary (60%)**: English-speaking markets — US, UK, Australia, Canada, Ireland
- **Secondary (40%)**: EU — Germany, Netherlands, France, Spain, Sweden, Denmark, Belgium

### Source A — Vibe Prospecting
Search the markets above with these filters:
- Industries: restaurants/hospitality, marketing agencies, retail, print/design, events
- Company size: 5–200 employees
- Target titles: Owner, Marketing Manager, CMO, Digital Manager, Operations Manager

### Source B — Apollo.io
Search contacts by job title + industry combinations matching each ICP above.
- Verified email addresses only
- Enrich with company website, size, and industry details

**Each lead must have:** first name, last name, email, company name, industry, job title, country, ICP segment, source (Vibe/Apollo).

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## Step 3 — Enrich for personalization

For each lead that has a company website URL, visit the homepage or about page using curl via Bash. Extract 1–2 specific details (product focus, tagline, recent launch) to use in the email opening line.

---

## Step 4 — Write personalized cold emails

For each lead, write one cold email:

- **Subject line**: specific and curiosity-driven, max 8 words, zero spam trigger words
- **Opening**: reference the scraped website detail or a specific industry fact (never generic)
- **Pain point** matched to ICP segment:
  - Restaurant: customers still googling the menu instead of scanning a QR
  - Marketing manager: no way to know which QR code drove conversions vs which was dead weight
  - Print shop: clients calling because their QR stopped working after the reprint
  - Agency/bulk: spending hours regenerating codes every time a client URL changes
- **Value prop**: QR Master = dynamic QR codes editable after printing + real-time scan analytics per device, country, and time
- **CTA**: single ask — try free at https://qrmaster.net, no credit card needed
- **Tone**: professional but human, max 150 words, no buzzwords, no "I hope this email finds you well"
- **Sign-off**: Timo from QR Master (timo@qrmaster.net)

---

## Step 5 — Save the draft file

1. Get today's date: run `date +%Y-%m-%d` and use as DATE
2. Create `tmp/leads/` if it does not exist
3. Write the file `tmp/leads/DATE-leads.md` with this exact structure:

```
# QR Master Lead Outreach — DATE
**Status: DRAFT — awaiting review**

## Lead Table
| # | Name | Company | Email | Segment | Source | Country |
|---|------|---------|-------|---------|--------|---------|
| 1 | ... | ... | ... | ... | ... | ... |

## Email Drafts

### Lead 1: Full Name — Company Name
**To:** email@address.com
**Subject:** Subject line here

Email body...

---

### Lead 2: ...
```

4. Commit: `git add tmp/leads/DATE-leads.md && git commit -m "leads: add outreach draft DATE"`

---

## Step 6 — Send review email

Send the draft file to timo@qrmaster.net so he can review it in his inbox.
SMTP: host=smtp.qrmaster.net, port=465, secure=true, user=timo@qrmaster.net, pass=fiesta.
From and To: timo@qrmaster.net.
Subject: [QR Master Leads] DATE — 20 new drafts ready for review.
Body: plain text with the full contents of the leads file pasted in.
Use nodemailer. Create tmp/send-review.mjs, run with node, then delete it.
If SMTP fails, skip silently — the committed file is the source of truth.

Output a final summary: leads found per source, file path, whether review email was sent.

---

## Critical rules

- **DO NOT send cold emails to leads.** Only save the file, commit, and send the review email to timo@qrmaster.net. Approval happens in Claude Code CLI.
- If fewer than 20 leads are found, include all you found with a note at the top of the file.
- Do not fabricate leads or email addresses. Only use real contacts from Vibe Prospecting and Apollo.io.
