# QRMaster Core Plan

## Positioning

QRMaster should not try to win broad generic QR traffic first.

The wedge is:

- dynamic QR codes
- editable after print
- trackable scans
- measurable offline-to-online workflows

This is a SaaS growth problem, not only an SEO problem.

## Sub-niche thesis

Start with use cases where a QR code is part of a real business workflow and where change or attribution matters:

- restaurant menus
- flyers and print campaigns
- business cards and contact capture
- events and check-in flows
- packaging and product labels
- real estate signs and brochures
- payments, feedback, and lead capture

## ICP clusters

Priority clusters:

1. Restaurants
2. Small business / print marketing
3. Events
4. Real estate
5. Packaging / labels

## Page model

The first serious buildout should use:

- 6 commercial pages
- 18 use-case pages
- 6 support / authority pages

Every page must have:

- primary query cluster
- search intent
- ICP
- workflow pain
- product proof angle
- CTA
- internal-link role
- tracking plan

## Commercial page set

Priority commercial pages:

1. Dynamic QR Code Generator
2. Bulk QR Code Generator
3. QR Code Analytics
4. Custom / Branded QR Code Generator
5. QR Code Tracking / Trackable QR Codes
6. QR Codes for Marketing Campaigns

## Internal linking model

Use a 3-layer structure:

- Layer 1: commercial money pages
- Layer 2: use-case pages
- Layer 3: support / authority hubs

Rules:

- every use-case page links to exactly 1 primary commercial page
- every use-case page links to the main `/use-cases` hub
- every use-case page links to up to 2 sibling use cases
- every support page links upward into 1 commercial page and 2 use-case pages
- every commercial page links down into 3 to 5 strongest use cases
- no planned page should be an orphan

## AEO / GEO operating spec

For P1 and P2 pages, require:

- one direct answer block near the top
- one extractable proof paragraph
- three to six FAQ candidates
- one comparison or checklist block if the SERP suggests it
- clear entity reinforcement for QRMaster, dynamic QR, analytics, and the use case

## Scoring model

Use:

`Priority Score = ((Impact x Confidence x Strategic Fit x Time-to-Signal) / Effort) x 4`

Factor definitions:

- Impact: likely effect on qualified organic visibility or assisted conversions
- Confidence: strength of evidence from SERPs, current fit, or competitor patterns
- Strategic Fit: closeness to QRMaster's actual product strengths
- Time-to-Signal: expected speed of measurable movement
- Effort: total work across content, SEO, design, dev, and review

Modifiers:

- `+20%` dependencies already clear
- `+15%` strong support for a money page
- `-25%` weak baseline or weak measurement
- `-30%` slow-signal initiative
- `-40%` high guardrail risk
- `-50%` weak product proof or weak differentiation
- `-35%` if the page is likely to bring generic hobby traffic with poor SaaS intent

Priority classes:

- `P1`: `>= 70`
- `P2`: `50-69`
- `P3`: `< 50`

Hard gate:

- if the page cannot clearly demonstrate a real workflow problem solved by QRMaster, it cannot be `P1`

## 30 / 60 / 90

### Days 1-30

- audit current QRMaster inventory
- classify existing pages into commercial, use-case, support
- map 5 ICP workflows
- compare against the named competitors
- define the Top 30 backlog
- lock the internal-link structure
- choose the first 5 to 8 `P1` pages

### Days 31-60

- standardize page templates
- standardize AEO / GEO blocks
- refine CTAs and conversion flow for the first P1 pages
- re-score backlog after evidence review
- define distribution angles from the first pages

### Days 61-90

- expand the strongest use-case clusters
- reinforce internal linking
- standardize the operating model
- define the next-quarter page set

