# Programmatic SEO Plan: 1000 Pages for QR Master

Date: 2026-03-31
Owner: QR Master
Scope: Organic growth plan for roughly 1000 indexable SEO pages

## Executive Decision

Do not build `1000 blog posts`.

For QR Master, the better model is:

- `80-120` editorial blog posts
- `150-250` commercial tool pages
- `200-300` use-case and workflow pages
- `100-150` industry pages
- `150-250` comparison and alternative pages
- `150-250` support, glossary, template, and problem-solution pages

That gets you to roughly `1000` pages without creating a thin-content footprint.

## Why 1000 blog posts is the wrong move

QR Master already has a stronger pSEO base than a typical blog-first site:

- `22` blog posts in [src/lib/blog-data.ts](C:\Users\a931627\Documents\QRMASTER\src\lib\blog-data.ts)
- `20` tool pages in [src/app/sitemap.ts](C:\Users\a931627\Documents\QRMASTER\src\app\sitemap.ts)
- `9` use-case pages in [src/lib/growth-pages.ts](C:\Users\a931627\Documents\QRMASTER\src\lib\growth-pages.ts)
- `8` industry pages in [src/lib/industry-pages.ts](C:\Users\a931627\Documents\QRMASTER\src\lib\industry-pages.ts)
- static generation already exists for blog, use-cases, learn hubs, and industry pages

The current architecture is already optimized for scalable landing pages, not for managing 1000 long-form editorial articles in one monolithic blog dataset.

There is also a search-quality risk. Google explicitly warns against:

- scaled content abuse
- doorway-style pages
- large volumes of low-value, near-duplicate content

Relevant guidance:

- Google spam policies: https://developers.google.com/search/docs/advanced/guidelines/auto-gen-content
- Google people-first content guidance: https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- Google generative AI content guidance: https://developers.google.com/search/docs/fundamentals/using-gen-ai-content

## What live SERPs suggest right now

Spot checks on 2026-03-31 indicate that high-intent QR queries are mostly served by dedicated landing pages, generators, and comparison pages, not by generic blog posts.

Examples:

- restaurant menu QR: GustoQR, Menulizer, QRMake, Jampos, WebsitesQR
- WiFi QR: WiQRCode, Q-WiFi
- dynamic QR: GeckoQR, QRFlow, QRelix
- bulk QR: QRMass, TofuQR, BulkQRBarcode

This means the highest-value SEO surface for QR Master is:

- generator pages
- workflow pages
- industry pages
- comparison pages
- practical support content tied to specific jobs

Not 1000 generic “what is” articles.

## Recommended 1000-page mix

### 1. Tool intent pages: 180 pages

Goal: capture users searching for a specific QR type, format, or action.

Current base:

- `/tools/url-qr-code`
- `/tools/wifi-qr-code`
- `/tools/vcard-qr-code`
- `/tools/instagram-qr-code`
- etc.

Expand with sub-intents around each tool:

- format intent: `svg`, `png`, `pdf`, `eps`
- output intent: `for print`, `for stickers`, `for packaging`
- job intent: `for flyers`, `for tables`, `for business cards`
- modifier intent: `free`, `custom`, `dynamic`, `trackable`

Example cluster:

- `/tools/wifi-qr-code`
- `/tools/wifi-qr-code/for-restaurants`
- `/tools/wifi-qr-code/for-hotels`
- `/tools/wifi-qr-code/for-airbnb`
- `/tools/wifi-qr-code/print-size`
- `/tools/wifi-qr-code/svg`
- `/tools/wifi-qr-code/how-to`
- `/tools/wifi-qr-code/troubleshooting`

Requirement:

- every page must change the workflow, examples, FAQ, CTA, and placement guidance
- not just the H1

### 2. Use-case and workflow pages: 260 pages

Goal: map product capabilities to specific offline-to-online jobs.

Current base:

- `/use-cases/restaurant-menu-qr-codes`
- `/use-cases/business-card-qr-codes`
- `/use-cases/event-qr-codes`
- etc.

Expand by combining:

- surface: table tent, flyer, poster, window, packaging, receipt, label, badge
- workflow: menu, reviews, payment, lead capture, coupon, check-in, support, manual, onboarding
- intent: editable, trackable, branded, bulk, privacy-safe

Example patterns:

- `/use-cases/qr-codes-for-product-packaging`
- `/use-cases/qr-codes-for-brochures`
- `/use-cases/qr-codes-for-trade-show-booths`
- `/use-cases/qr-codes-for-real-estate-flyers`
- `/use-cases/qr-codes-for-table-ordering`
- `/use-cases/qr-codes-for-manuals-and-inserts`
- `/use-cases/qr-codes-for-review-collection`

### 3. Industry pages: 140 pages

Goal: capture commercial intent by vertical.

Current base:

- restaurants
- cafes
- hotels
- real estate
- gyms
- doctors and dentists
- retail
- events

Best expansion model:

- industry hub
- industry plus workflow
- industry plus operational pain point

Example patterns:

- `/qr-code-for/restaurants`
- `/qr-code-for/restaurants/menu-updates`
- `/qr-code-for/restaurants/table-ordering`
- `/qr-code-for/restaurants/review-collection`
- `/qr-code-for/hotels/guest-wifi`
- `/qr-code-for/retail/packaging`
- `/qr-code-for/events/check-in`

Important:

- keep the base industry pages
- add second-level workflow pages only where search intent and product fit are strong

### 4. Comparison and alternative pages: 180 pages

Goal: capture bottom-funnel evaluation traffic.

Patterns:

- `[competitor] alternative`
- `[competitor] vs QR Master`
- `dynamic vs static`
- `free vs paid`
- `[feature A] vs [feature B]`

Examples:

- `/compare/qr-code-generator-com-alternative`
- `/compare/beaconstac-alternative`
- `/compare/flowcode-alternative`
- `/compare/qr-code-monkey-vs-qr-master`
- `/compare/dynamic-vs-static-qr-codes`
- `/compare/free-vs-paid-qr-code-generator`

These pages should include:

- actual comparison tables
- pricing logic
- use-case fit
- privacy and GDPR angle
- migration guidance

### 5. Support, glossary, and problem-solution pages: 140 pages

Goal: capture informational searches with strong product adjacency.

Patterns:

- how to
- troubleshooting
- best practices
- definitions
- safety and compliance

Examples:

- `/guide/qr-code-print-size`
- `/guide/why-my-qr-code-is-not-scanning`
- `/guide/how-to-track-qr-code-scans`
- `/guide/qr-code-gdpr`
- `/guide/qr-code-phishing`
- `/guide/how-to-create-a-vcard-qr-code`
- `/guide/how-to-use-utm-with-qr-codes`

These are not filler pages. They should support tool, use-case, and comparison clusters.

### 6. Editorial blog: 100 pages

Goal: publish expert-led, citation-worthy content.

Use blog posts for:

- original research
- industry benchmarks
- deep tutorials
- opinionated comparisons
- campaign strategy examples
- security explainers

Do not use the blog for every long-tail keyword variation.

## URL architecture

Stay with subfolders. Do not use subdomains.

Recommended structure:

- `/tools/[tool]`
- `/tools/[tool]/[modifier-or-job]`
- `/use-cases/[slug]`
- `/qr-code-for/[industry]`
- `/qr-code-for/[industry]/[workflow]`
- `/compare/[slug]`
- `/guide/[slug]`
- `/blog/[slug]`
- `/learn/[pillar]`

This keeps topical authority consolidated under one domain and matches the existing app structure.

## What makes each page unique

Every indexable page should contain at least 3 of these:

- unique quick answer
- workflow-specific steps
- vertical-specific FAQ
- placement guidance
- examples tied to the page context
- comparison logic
- recommended tool stack
- CTA matched to that exact query
- internal links to adjacent nodes
- proprietary insights from QR Master product usage once available

If a page only swaps:

- city
- industry
- social platform name
- file format

then it is not ready to index.

## The best programmatic page families for QR Master

### Highest priority

1. Tool x job-to-be-done
2. Industry x workflow
3. Use-case x printed surface
4. Comparison and alternative pages
5. Tracking, analytics, and GDPR support pages

### Medium priority

1. Glossary pages
2. Generator template pages
3. Print specification pages
4. Security and trust pages

### Low priority

1. city pages
2. country pages
3. “near me” pages
4. large-scale locale combinations

Those are the most likely to drift into doorway territory for this product.

## Data model recommendation

Do not keep scaling everything inside one giant `blog-data.ts`.

Instead, split content into typed datasets:

- `src/lib/tool-pages.ts`
- `src/lib/use-case-pages.ts`
- `src/lib/industry-pages.ts`
- `src/lib/comparison-pages.ts`
- `src/lib/guide-pages.ts`
- `src/lib/blog-data.ts`

Each record should support:

- slug
- query intent
- primary CTA
- secondary CTA
- unique answer block
- unique workflow steps
- unique FAQ
- related links
- schema fields
- publish and update metadata

## Internal linking model

Every page should sit inside a clear cluster.

Example cluster:

- tool: `/tools/wifi-qr-code`
- industry: `/qr-code-for/hotels`
- workflow: `/qr-code-for/hotels/guest-wifi`
- guide: `/guide/how-to-create-a-wifi-qr-code`
- comparison: `/compare/free-vs-paid-qr-code-generator`
- commercial: `/dynamic-qr-code-generator`

Rules:

- hub links down to spoke pages
- spoke links back to hub
- spoke links sideways to 2-4 adjacent pages
- editorial blog links into commercial and programmatic pages
- every page should have breadcrumb schema

## Indexation policy

Do not index everything on day one.

Recommended rollout:

- launch first `100-150` strongest pages
- measure impressions, clicks, engagement, and conversions
- only expand page families that show traction
- noindex weak template variants until they have enough differentiated content

This matters because a bad 1000-page rollout can lower perceived site quality faster than it grows traffic.

## 90-day rollout

### Phase 1: Foundation

- keep current blog, tool, use-case, and industry system
- create new page-family schemas for `comparison` and `guide`
- move content datasets out of oversized single files where needed
- update sitemap generation to support multiple page families

### Phase 2: First 150 pages

- publish 40 tool-adjacent pages
- publish 40 industry-workflow pages
- publish 30 use-case surface pages
- publish 20 comparison pages
- publish 20 support and guide pages

### Phase 3: Measure

Track:

- indexation rate
- impressions per page family
- click-through rate
- assisted signups
- free-to-paid influence
- pages with zero impressions after 60 days

### Phase 4: Scale winners

Double down only on page families that show:

- meaningful impressions
- rankings entering top 20
- conversion assistance
- internal-link engagement

## Suggested page count by family

| Family | Target |
|---|---:|
| Tool base pages | 20 |
| Tool modifiers and job pages | 160 |
| Use-case pages | 120 |
| Use-case surface and workflow expansions | 140 |
| Industry hubs | 20 |
| Industry workflow pages | 120 |
| Comparison pages | 180 |
| Guides and troubleshooting | 140 |
| Editorial blog | 100 |
| Hubs and utility pages | 20 |
| Total | 1000 |

## What not to do

Avoid:

- 1000 AI-written blog posts targeting slight keyword variations
- city pages without local operations or local proof
- dozens of pages that all funnel to the same generic generator with no new value
- near-duplicate intros with only one variable changed
- indexable pages with no cluster context or internal links

## Best next step for this codebase

If the goal is execution, the best sequence is:

1. add `comparison` and `guide` page families
2. restructure page content into typed datasets
3. ship the first `50-100` high-fit pages
4. measure what gets indexed and clicked
5. then scale toward `300`, `500`, and finally `1000`

## Sources

Live search spot checks on 2026-03-31:

- https://www.gustoqr.com/
- https://www.menulizer.com/
- https://qrmake.io/menu-qr-code
- https://www.jampos.app/qr-generator
- https://www.websitesqr.com/menu-qr-code
- https://wiqrcode.com/
- https://www.q-wifi.com/
- https://www.geckoqr.com/
- https://qrflow.co/
- https://qrmass.com/
- https://tofu-qr.com/qr-generator/bulk/
- https://bulkqrbarcode.com/

Google guidance:

- https://developers.google.com/search/docs/advanced/guidelines/auto-gen-content
- https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- https://developers.google.com/search/docs/fundamentals/using-gen-ai-content
