14 blog post schedule

src/lib/schema.ts

@@ -1,60 +1,44 @@
-export interface BreadcrumbItem {
-  name: string;
-  url: string;
-}
+import type { BlogPost, AuthorProfile, PillarMeta } from "./types";
 
-export interface BlogPost {
-  title: string;
-  description: string;
-  slug: string;
-  author: string;
-  authorUrl: string;
-  datePublished: string;
-  dateModified: string;
-  image: string;
-}
+const SITE_URL = "https://www.qrmaster.net";
 
-export interface FAQItem {
-  question: string;
-  answer: string;
-}
-
-export interface ProductOffer {
-  name: string;
-  price: string;
-  priceCurrency: string;
-  availability: string;
-  url: string;
-}
-
-export interface HowToStep {
-  name: string;
-  text: string;
-  url?: string;
-}
-
-export interface HowToTask {
-  name: string;
-  description: string;
-  steps: HowToStep[];
-  totalTime?: string;
+export function websiteSchema() {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'WebSite',
+    '@id': `${SITE_URL}/#website`,
+    name: 'QR Master',
+    url: SITE_URL,
+    inLanguage: 'en',
+    mainEntityOfPage: SITE_URL,
+    publisher: {
+      '@id': `${SITE_URL}/#organization`,
+    },
+    potentialAction: {
+      '@type': 'SearchAction',
+      target: {
+        '@type': 'EntryPoint',
+        urlTemplate: `${SITE_URL}/blog?q={search_term_string}`,
+      },
+      'query-input': 'required name=search_term_string',
+    },
+  };
 }
 
 export function organizationSchema() {
   return {
     '@context': 'https://schema.org',
     '@type': 'Organization',
-    '@id': 'https://www.qrmaster.net/#organization',
+    '@id': `${SITE_URL}/#organization`,
     name: 'QR Master',
     alternateName: 'QRMaster',
-    url: 'https://www.qrmaster.net',
+    url: SITE_URL,
     logo: {
       '@type': 'ImageObject',
-      url: 'https://www.qrmaster.net/static/og-image.png',
+      url: `${SITE_URL}/static/og-image.png`,
       width: 1200,
       height: 630,
     },
-    image: 'https://www.qrmaster.net/static/og-image.png',
     sameAs: [
       'https://twitter.com/qrmaster',
     ],
@@ -64,139 +48,97 @@ export function organizationSchema() {
       email: 'support@qrmaster.net',
       availableLanguage: ['en', 'de'],
     },
-    description: 'B2B SaaS platform for dynamic QR code generation with analytics, branding, and bulk generation for enterprise marketing campaigns.',
-    slogan: 'Dynamic QR codes that work smarter',
-    foundingDate: '2025',
-    areaServed: 'Worldwide',
-    knowsAbout: [
-      'QR Code Generation',
-      'Marketing Analytics',
-      'Campaign Tracking',
-      'Dynamic QR Codes',
-      'Bulk QR Generation',
-    ],
-    hasOfferCatalog: {
-      '@type': 'OfferCatalog',
-      name: 'QR Master Plans',
-      itemListElement: [
-        {
-          '@type': 'Offer',
-          itemOffered: {
-            '@type': 'SoftwareApplication',
-            name: 'QR Master Free',
-            applicationCategory: 'BusinessApplication',
-            operatingSystem: 'Web Browser',
-            image: 'https://www.qrmaster.net/static/og-image.png',
-            offers: {
-              '@type': 'Offer',
-              price: '0',
-              priceCurrency: 'EUR',
-            },
-          },
-        },
-        {
-          '@type': 'Offer',
-          itemOffered: {
-            '@type': 'SoftwareApplication',
-            name: 'QR Master Pro',
-            applicationCategory: 'BusinessApplication',
-            operatingSystem: 'Web Browser',
-            image: 'https://www.qrmaster.net/static/og-image.png',
-            offers: {
-              '@type': 'Offer',
-              price: '9',
-              priceCurrency: 'EUR',
-            },
-          },
-        },
-      ],
-    },
   };
 }
 
-export function websiteSchema() {
-  return {
-    '@context': 'https://schema.org',
-    '@type': 'WebSite',
-    '@id': 'https://www.qrmaster.net/#website',
-    name: 'QR Master',
-    url: 'https://www.qrmaster.net',
-    inLanguage: 'en',
-    mainEntityOfPage: 'https://www.qrmaster.net',
-    publisher: {
-      '@id': 'https://www.qrmaster.net/#organization',
-    },
-    potentialAction: {
-      '@type': 'SearchAction',
-      target: {
-        '@type': 'EntryPoint',
-        urlTemplate: 'https://www.qrmaster.net/blog?q={search_term_string}',
-      },
-      'query-input': 'required name=search_term_string',
-    },
-  };
-}
 
-export function breadcrumbSchema(items: BreadcrumbItem[]) {
+export function blogPostingSchema(post: BlogPost, author?: AuthorProfile) {
+  const url = `${SITE_URL}/blog/${post.slug}`;
   return {
-    '@context': 'https://schema.org',
-    '@type': 'BreadcrumbList',
-    '@id': `https://www.qrmaster.net${items[items.length - 1]?.url}#breadcrumb`,
-    inLanguage: 'en',
-    mainEntityOfPage: `https://www.qrmaster.net${items[items.length - 1]?.url}`,
-    itemListElement: items.map((item, index) => ({
-      '@type': 'ListItem',
-      position: index + 1,
-      name: item.name,
-      item: `https://www.qrmaster.net${item.url}`,
-    })),
-  };
-}
-
-export function blogPostingSchema(post: BlogPost) {
-  return {
-    '@context': 'https://schema.org',
-    '@type': 'BlogPosting',
-    '@id': `https://www.qrmaster.net/blog/${post.slug}#article`,
+    "@context": "https://schema.org",
+    "@type": "BlogPosting",
     headline: post.title,
     description: post.description,
-    image: post.image,
+    url,
     datePublished: post.datePublished,
-    dateModified: post.dateModified,
-    inLanguage: 'en',
-    mainEntityOfPage: `https://www.qrmaster.net/blog/${post.slug}`,
-    author: {
-      '@type': 'Person',
-      name: post.author,
-      url: post.authorUrl,
-    },
+    dateModified: post.dateModified || post.datePublished,
+    image: post.heroImage ? `${SITE_URL}${post.heroImage}` : undefined,
+    author: author
+      ? {
+        "@type": "Person",
+        name: author.name,
+        url: `${SITE_URL}/authors/${author.slug}`,
+        sameAs: author.sameAs ?? undefined,
+        knowsAbout: author.knowsAbout ?? undefined
+      }
+      : {
+        "@type": "Organization",
+        name: "QR Master"
+      },
     publisher: {
-      '@type': 'Organization',
-      name: 'QR Master',
-      url: 'https://www.qrmaster.net',
+      "@type": "Organization",
+      name: "QR Master",
+      url: SITE_URL,
       logo: {
         '@type': 'ImageObject',
-        url: 'https://www.qrmaster.net/static/og-image.png',
-        width: 1200,
-        height: 630,
-      },
+        url: `${SITE_URL}/static/og-image.png`,
+      }
     },
     isPartOf: {
       '@type': 'Blog',
-      '@id': 'https://www.qrmaster.net/blog#blog',
+      '@id': `${SITE_URL}/blog#blog`,
       name: 'QR Master Blog',
-      url: 'https://www.qrmaster.net/blog',
+      url: `${SITE_URL}/blog`,
     },
   };
 }
 
-export function faqPageSchema(faqs: FAQItem[]) {
+export function howToSchema(post: BlogPost, author?: AuthorProfile) {
+  const url = `${SITE_URL}/blog/${post.slug}`;
+  const steps = (post.keySteps ?? []).map((text, idx) => ({
+    "@type": "HowToStep",
+    position: idx + 1,
+    name: `Step ${idx + 1}`,
+    text
+  }));
+
+  return {
+    "@context": "https://schema.org",
+    "@type": "HowTo",
+    name: post.title,
+    description: post.description,
+    url: `${url}#howto`,
+    step: steps,
+    author: author
+      ? { "@type": "Person", name: author.name, url: `${SITE_URL}/authors/${author.slug}` }
+      : undefined
+  };
+}
+
+export function pillarPageSchema(meta: PillarMeta, posts: BlogPost[]) {
+  const url = `${SITE_URL}/learn/${meta.key}`;
+  return {
+    "@context": "https://schema.org",
+    "@type": "WebPage",
+    name: meta.title,
+    description: meta.description,
+    url,
+    mainEntity: {
+      "@type": "ItemList",
+      itemListElement: posts.map((p, i) => ({
+        "@type": "ListItem",
+        position: i + 1,
+        url: `${SITE_URL}/blog/${p.slug}`,
+        name: p.title
+      }))
+    }
+  };
+}
+
+export function faqPageSchema(faqs: { question: string, answer: string }[]) {
   return {
     '@context': 'https://schema.org',
     '@type': 'FAQPage',
-    '@id': 'https://www.qrmaster.net/faq#faqpage',
-    inLanguage: 'en',
-    mainEntityOfPage: 'https://www.qrmaster.net/faq',
     mainEntity: faqs.map((faq) => ({
       '@type': 'Question',
       name: faq.question,
@@ -208,76 +150,97 @@ export function faqPageSchema(faqs: FAQItem[]) {
   };
 }
 
-export function productSchema(product: { name: string; description: string; offers: ProductOffer[] }) {
+export function breadcrumbSchema(items: { name: string; url: string }[]) {
   return {
     '@context': 'https://schema.org',
-    '@type': 'Product',
-    '@id': 'https://www.qrmaster.net/pricing#product',
-    name: product.name,
-    description: product.description,
-    inLanguage: 'en',
-    mainEntityOfPage: 'https://www.qrmaster.net/pricing',
-    brand: {
-      '@type': 'Organization',
-      name: 'QR Master',
-    },
-    offers: product.offers.map((offer) => ({
-      '@type': 'Offer',
-      name: offer.name,
-      price: offer.price,
-      priceCurrency: offer.priceCurrency,
-      availability: offer.availability,
-      url: offer.url,
-    })),
-  };
-}
-
-export function howToSchema(task: HowToTask) {
-  return {
-    '@context': 'https://schema.org',
-    '@type': 'HowTo',
-    '@id': `https://www.qrmaster.net/blog/${task.name.toLowerCase().replace(/\s+/g, '-')}#howto`,
-    name: task.name,
-    description: task.description,
-    inLanguage: 'en',
-    mainEntityOfPage: `https://www.qrmaster.net/blog/${task.name.toLowerCase().replace(/\s+/g, '-')}`,
-    totalTime: task.totalTime || 'PT5M',
-    step: task.steps.map((step, index) => ({
-      '@type': 'HowToStep',
+    '@type': 'BreadcrumbList',
+    itemListElement: items.map((item, index) => ({
+      '@type': 'ListItem',
       position: index + 1,
-      name: step.name,
-      text: step.text,
-      url: step.url,
+      name: item.name,
+      item: item.url.startsWith('http') ? item.url : `https://www.qrmaster.net${item.url}`,
     })),
   };
 }
 
-export function articleSchema(article: { headline: string; description: string; image: string; datePublished: string; dateModified: string; author: string; url: string }) {
+export function softwareApplicationSchema() {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'SoftwareApplication',
+    name: 'QR Master',
+    applicationCategory: 'BusinessApplication',
+    operatingSystem: 'Web Browser',
+    offers: {
+      '@type': 'Offer',
+      price: '0',
+      priceCurrency: 'EUR'
+    },
+    publisher: {
+      '@id': `${SITE_URL}/#organization`,
+    }
+  };
+}
+
+export function authorPageSchema(author: AuthorProfile, posts?: BlogPost[]) {
+  const url = `${SITE_URL}/authors/${author.slug}`;
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'ProfilePage',
+    mainEntity: {
+      '@type': 'Person',
+      '@id': url,
+      name: author.name,
+      jobTitle: author.role,
+      description: author.bio,
+      image: author.image ? `${SITE_URL}${author.image}` : undefined,
+      sameAs: author.sameAs?.length ? author.sameAs : undefined,
+      knowsAbout: author.knowsAbout?.length ? author.knowsAbout : undefined,
+      url,
+    },
+    about: posts?.length
+      ? {
+        '@type': 'ItemList',
+        itemListElement: posts.map((p, i) => ({
+          '@type': 'ListItem',
+          position: i + 1,
+          url: `${SITE_URL}/blog/${p.slug}`,
+          name: p.title,
+        })),
+      }
+      : undefined,
+  };
+}
+
+export function articleSchema(params: {
+  headline: string;
+  description: string;
+  image?: string;
+  datePublished: string;
+  dateModified?: string;
+  author: string;
+  url?: string;
+}) {
   return {
     '@context': 'https://schema.org',
     '@type': 'Article',
-    '@id': `${article.url}#article`,
-    headline: article.headline,
-    description: article.description,
-    image: article.image,
-    datePublished: article.datePublished,
-    dateModified: article.dateModified,
-    inLanguage: 'en',
-    mainEntityOfPage: article.url,
+    headline: params.headline,
+    description: params.description,
+    image: params.image,
+    datePublished: params.datePublished,
+    dateModified: params.dateModified || params.datePublished,
     author: {
-      '@type': 'Person',
-      name: article.author,
+      '@type': 'Organization',
+      name: params.author,
     },
     publisher: {
       '@type': 'Organization',
       name: 'QR Master',
-      url: 'https://www.qrmaster.net',
+      url: SITE_URL,
       logo: {
         '@type': 'ImageObject',
-        url: 'https://www.qrmaster.net/static/og-image.png',
-        width: 1200,
-        height: 630,
+        url: `${SITE_URL}/static/og-image.png`,
       },
     },
+    url: params.url,
   };
 }