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knuthtimo-lab
2026-07-06 21:50:34 +02:00
committed by Timo
parent 192c186027
commit 68b2ac0089
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memory/meta_ads_competitor_analysis.md
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memory/project_summary.md
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# QR Master Project Summary
## TikTok Growth Positioning
QR Master should be positioned as control after print, not as another generic QR code generator.
Core message:
> A printed QR code is only useful if the destination can change, the scans can be measured, and the business does not need to reprint.
Best early TikTok angles from the supplied account analysis:
- Reprint pain after a link changes.
- Static QR code risks.
- Restaurant QR menu problems.
- Event and flyer changes.
- Business card QR workflows.
- QR scan analytics for print campaigns.
TikTok content should lead with a concrete business mistake or relatable QR frustration, then connect the fix to dynamic QR codes and QR Master.
## Outreach A/B Test Notes
- Variant B (`old_qr_links_outdated_destination`, subject `old qr links`) produced a paid user. Treat B as a proven paid-user signal when deciding future lead batch messaging.
# QR Master Project Summary
## TikTok Growth Positioning
QR Master should be positioned as control after print, not as another generic QR code generator.
Core message:
> A printed QR code is only useful if the destination can change, the scans can be measured, and the business does not need to reprint.
Best early TikTok angles from the supplied account analysis:
- Reprint pain after a link changes.
- Static QR code risks.
- Restaurant QR menu problems.
- Event and flyer changes.
- Business card QR workflows.
- QR scan analytics for print campaigns.
TikTok content should lead with a concrete business mistake or relatable QR frustration, then connect the fix to dynamic QR codes and QR Master.
## Outreach A/B Test Notes
- Variant B (`old_qr_links_outdated_destination`, subject `old qr links`) produced a paid user. Treat B as a proven paid-user signal when deciding future lead batch messaging.

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memory/upgrade_nudge_status.md
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# Upgrade Nudge Status Memory
Last updated: 2026-05-02
Purpose: local memory for upgrade-nudge outreach status when SMTP/Sent-folder evidence is incomplete. `sent_assumed_manual` means the user instructed us to treat the contact as already sent for future filtering, not that a verifiable SMTP/Sent record was found.
## Pending send
These are the two highest-priority upgrade candidates. Do not mark as sent until the upgrade email is actually sent.
| Name | Email | Stage | Lead score | Reason |
| --- | --- | --- | ---: | --- |
| Ishemupenyu Chagonda | info@aldenadvisory.co.uk | Upgrade Candidate | 105 | User confirmed no upgrade email has been sent yet |
| Shreya Hegde | shhegde@linkedin.com | Upgrade Candidate | 95 | User confirmed no upgrade email has been sent yet |
## Marked as sent by manual memory
These contacts should be treated as already sent when filtering future upgrade-nudge batches.
| Name | Email | Stage | Lead score | Status |
| --- | --- | --- | ---: | --- |
| Marcos Pagan | marcos@easternalliancerealty.com | Upgrade Candidate | 80 | sent_assumed_manual |
| katie Loucaides | katie.loucaides@rya.org.uk | Upgrade Candidate | 70 | sent_assumed_manual |
| Lindsey Holtz | lholtz@uwhealth.org | Upgrade Candidate | 70 | sent_assumed_manual |
| Janell Elder | janell.elder@gov.sk.ca | Upgrade Candidate | 70 | sent_assumed_manual |
| Nouf Saud | nouna.1428@gmail.com | Hot | 65 | sent_assumed_manual |
| Richie Shawl | richie.shawl@alfalaval.com | Hot | 60 | sent_assumed_manual |
| Patricia Hartmann | patricia.hartmann@agderfk.no | Hot | 60 | sent_assumed_manual |
| Andreas Knuth | andreas.knuth@gmail.com | Hot | unknown | sent_assumed_manual |
## Excluded
| Name | Email | Stage | Reason |
| --- | --- | --- | --- |
| Profoto Malaysia Sdn Bhd | profotomalaysia@gmail.com | Paid | Already PRO/Paid, not an upgrade-nudge target |
## Notes
- IMAP `Sent` check on 2026-05-02 found no verifiable Day-7 upgrade-nudge email records.
- The currently configured database lacks the `upgradeNudgeSentAt` column, so app-level sent status could not be verified there.
- Future upgrade-nudge sends should prioritize `info@aldenadvisory.co.uk` and `shhegde@linkedin.com`.
# Upgrade Nudge Status Memory
Last updated: 2026-05-02
Purpose: local memory for upgrade-nudge outreach status when SMTP/Sent-folder evidence is incomplete. `sent_assumed_manual` means the user instructed us to treat the contact as already sent for future filtering, not that a verifiable SMTP/Sent record was found.
## Pending send
These are the two highest-priority upgrade candidates. Do not mark as sent until the upgrade email is actually sent.
| Name | Email | Stage | Lead score | Reason |
| --- | --- | --- | ---: | --- |
| Ishemupenyu Chagonda | info@aldenadvisory.co.uk | Upgrade Candidate | 105 | User confirmed no upgrade email has been sent yet |
| Shreya Hegde | shhegde@linkedin.com | Upgrade Candidate | 95 | User confirmed no upgrade email has been sent yet |
## Marked as sent by manual memory
These contacts should be treated as already sent when filtering future upgrade-nudge batches.
| Name | Email | Stage | Lead score | Status |
| --- | --- | --- | ---: | --- |
| Marcos Pagan | marcos@easternalliancerealty.com | Upgrade Candidate | 80 | sent_assumed_manual |
| katie Loucaides | katie.loucaides@rya.org.uk | Upgrade Candidate | 70 | sent_assumed_manual |
| Lindsey Holtz | lholtz@uwhealth.org | Upgrade Candidate | 70 | sent_assumed_manual |
| Janell Elder | janell.elder@gov.sk.ca | Upgrade Candidate | 70 | sent_assumed_manual |
| Nouf Saud | nouna.1428@gmail.com | Hot | 65 | sent_assumed_manual |
| Richie Shawl | richie.shawl@alfalaval.com | Hot | 60 | sent_assumed_manual |
| Patricia Hartmann | patricia.hartmann@agderfk.no | Hot | 60 | sent_assumed_manual |
| Andreas Knuth | andreas.knuth@gmail.com | Hot | unknown | sent_assumed_manual |
## Excluded
| Name | Email | Stage | Reason |
| --- | --- | --- | --- |
| Profoto Malaysia Sdn Bhd | profotomalaysia@gmail.com | Paid | Already PRO/Paid, not an upgrade-nudge target |
## Notes
- IMAP `Sent` check on 2026-05-02 found no verifiable Day-7 upgrade-nudge email records.
- The currently configured database lacks the `upgradeNudgeSentAt` column, so app-level sent status could not be verified there.
- Future upgrade-nudge sends should prioritize `info@aldenadvisory.co.uk` and `shhegde@linkedin.com`.