feat: add SEO outreach templates, testimonial components, and supporting data schemas

.claude/settings.local.json

@@ -26,7 +26,8 @@
       "Bash(pkill:*)",
       "Skill(shadcn-ui)",
       "Bash(find:*)",
-      "Bash(ls -la \"/c/Users/User/Documents/QR-master/src/app/\\(main\\)/\\(marketing\\)/\")"
+      "Bash(ls -la \"/c/Users/User/Documents/QR-master/src/app/\\(main\\)/\\(marketing\\)/\")",
+      "Bash(npx tsc:*)"
     ],
     "deny": [],
     "ask": []

src/components/marketing/HomePageClient.tsx

@@ -14,14 +14,13 @@ import { Button } from '@/components/ui/Button';
 import { ReprintCalculatorTeaser } from '@/components/marketing/ReprintCalculatorTeaser';
 import { ScrollToTop } from '@/components/ui/ScrollToTop';
 import { FreeToolsGrid } from '@/components/marketing/FreeToolsGrid';
-import { Testimonials } from '@/components/marketing/Testimonials';
+import { TestimonialsCarousel } from '@/components/marketing/TestimonialsCarousel';
-import { getFeaturedTestimonials } from '@/lib/testimonial-data';
+import { testimonials } from '@/lib/testimonial-data';
 import en from '@/i18n/en.json';
 
 export default function HomePageClient() {
   // Always use English for marketing pages
   const t = en;
-  const featuredTestimonials = getFeaturedTestimonials();
 
   const industries = [
     'Restaurant Chain',
@@ -44,8 +43,8 @@ export default function HomePageClient() {
       {/* Free Tools Grid */}
       <FreeToolsGrid />
 
-      {/* Testimonials Section */}
+      {/* Testimonials Carousel */}
-      <Testimonials testimonials={featuredTestimonials} />
+      <TestimonialsCarousel testimonials={testimonials} />
 
       <React.Fragment>
         <StaticVsDynamic t={t} />

src/components/marketing/Testimonials.tsx

@@ -93,18 +93,23 @@ export const Testimonials: React.FC<TestimonialsProps> = ({
                       <span className="font-semibold text-gray-900">
                         {testimonial.author.name}
                       </span>
-                      <div className="text-sm text-gray-600">
+                      {(testimonial.author.role || testimonial.author.company) && (
-                        {testimonial.author.company && (
+                        <div className="text-sm text-gray-700">
-                          <span>{testimonial.author.company}</span>
+                          {testimonial.author.role && (
-                        )}
+                            <span>{testimonial.author.role}</span>
-                        {testimonial.author.company && testimonial.author.location && (
+                          )}
-                          <span> • </span>
+                          {testimonial.author.role && testimonial.author.company && (
-                        )}
+                            <span>, </span>
-                        {testimonial.author.location && (
+                          )}
-                          <span>{testimonial.author.location}</span>
+                          {testimonial.author.company && (
-                        )}
+                            <span>{testimonial.author.company}</span>
-                      </div>
+                          )}
-                      <span className="text-xs text-gray-500 mt-1">
+                        </div>
+                      )}
+                      {testimonial.author.location && (
+                        <span className="text-sm text-gray-500">{testimonial.author.location}</span>
+                      )}
+                      <span className="text-xs text-gray-400 mt-1">
                         {testimonial.date}
                       </span>
                     </div>

src/components/marketing/TestimonialsCarousel.tsx

@@ -0,0 +1,109 @@
+'use client';
+
+import React from 'react';
+import { Star, CheckCircle, ChevronRight } from 'lucide-react';
+import Link from 'next/link';
+import type { Testimonial } from '@/lib/types';
+
+interface Props {
+  testimonials: Testimonial[];
+  title?: string;
+  subtitle?: string;
+}
+
+function StarRating({ rating }: { rating: number }) {
+  return (
+    <div className="flex gap-0.5" aria-label={`${rating} out of 5 stars`}>
+      {[...Array(5)].map((_, i) => (
+        <Star
+          key={i}
+          className={`w-4 h-4 ${i < rating ? 'fill-yellow-400 text-yellow-400' : 'fill-gray-200 text-gray-200'}`}
+        />
+      ))}
+    </div>
+  );
+}
+
+function TestimonialCard({ testimonial }: { testimonial: Testimonial }) {
+  return (
+    <div className="w-[340px] sm:w-[380px] bg-white rounded-2xl shadow-sm border border-gray-100 p-6 flex flex-col h-full">
+      <div className="flex items-center justify-between mb-3">
+        <StarRating rating={testimonial.rating} />
+        {testimonial.verified && (
+          <span className="inline-flex items-center gap-1 px-2 py-0.5 bg-green-50 text-green-700 text-xs font-medium rounded-full border border-green-200">
+            <CheckCircle className="w-3 h-3" />
+            Verified
+          </span>
+        )}
+      </div>
+      <h3 className="text-sm font-semibold text-gray-900 mb-2">"{testimonial.title}"</h3>
+      <p className="text-gray-600 text-sm leading-relaxed flex-grow">{testimonial.content}</p>
+      <div className="border-t border-gray-100 pt-4 mt-4">
+        <span className="font-semibold text-gray-900 text-sm block">{testimonial.author.name}</span>
+        {(testimonial.author.role || testimonial.author.company) && (
+          <span className="text-xs text-gray-600 block">
+            {[testimonial.author.role, testimonial.author.company].filter(Boolean).join(', ')}
+          </span>
+        )}
+        {testimonial.author.location && (
+          <span className="text-xs text-gray-400 block">{testimonial.author.location}</span>
+        )}
+      </div>
+    </div>
+  );
+}
+
+export const TestimonialsCarousel: React.FC<Props> = ({
+  testimonials,
+  title = 'What Our Customers Say',
+  subtitle = 'Real experiences from businesses using QR Master',
+}) => {
+  // Duplicate for seamless loop: when first set exits left, second set is identical → no visible reset
+  const doubled = [...testimonials, ...testimonials];
+
+  return (
+    <section className="py-16 bg-gray-50 overflow-hidden">
+      <style>{`
+        @keyframes marquee {
+          from { transform: translateX(0); }
+          to   { transform: translateX(-50%); }
+        }
+        .marquee-track {
+          animation: marquee 90s linear infinite;
+        }
+        .marquee-track:hover {
+          animation-play-state: paused;
+        }
+      `}</style>
+
+      <div className="container mx-auto px-4 sm:px-6 lg:px-8 max-w-7xl mb-10">
+        <div className="text-center">
+          <h2 className="text-3xl md:text-4xl font-bold text-gray-900 mb-4">{title}</h2>
+          <p className="text-lg text-gray-600 max-w-2xl mx-auto">{subtitle}</p>
+        </div>
+      </div>
+
+      {/* Full-width overflow mask */}
+      <div className="w-full overflow-hidden">
+        <div
+          className="marquee-track flex gap-6"
+          style={{ width: 'max-content' }}
+        >
+          {doubled.map((t, idx) => (
+            <TestimonialCard key={`${t.id}-${idx}`} testimonial={t} />
+          ))}
+        </div>
+      </div>
+
+      <div className="mt-8 text-center">
+        <Link
+          href="/testimonials"
+          className="inline-flex items-center text-blue-600 font-semibold hover:text-blue-700 transition-colors text-sm"
+        >
+          See all {testimonials.length} reviews
+          <ChevronRight className="w-4 h-4 ml-1" />
+        </Link>
+      </div>
+    </section>
+  );
+};

src/lib/schema.ts

@@ -317,10 +317,13 @@ export function reviewSchema(testimonial: Testimonial) {
 export function aggregateRatingSchema(aggregateRating: AggregateRating) {
   return {
     '@context': 'https://schema.org',
-    '@type': 'Product',
+    '@type': 'SoftwareApplication',
     name: 'QR Master',
     description: 'Professional QR code generator with dynamic QR codes, analytics, and customization.',
     image: `${SITE_URL}/static/og-image.png`,
+    applicationCategory: 'BusinessApplication',
+    operatingSystem: 'Web Browser',
+    url: SITE_URL,
     offers: {
       '@type': 'Offer',
       price: '0',

src/lib/testimonial-data.ts

@@ -1,27 +1,5 @@
-export type Testimonial = {
+import type { Testimonial, AggregateRating } from '@/lib/types';
-  id: string;
+export type { Testimonial, AggregateRating };
-  rating: number;
-  title: string;
-  content: string;
-  author: {
-    name: string;
-    location?: string;
-    company?: string;
-    role?: string;
-  };
-  date: string;
-  datePublished: string;
-  verified: boolean;
-  featured: boolean;
-  useCase?: string;
-};
-
-export type AggregateRating = {
-  ratingValue: number;
-  reviewCount: number;
-  bestRating: number;
-  worstRating: number;
-};
 
 export const testimonials: Testimonial[] = [
   {
@@ -32,6 +10,7 @@ export const testimonials: Testimonial[] = [
     author: {
       name: "Claudia",
       company: "Hotshpotsh",
+      role: "Owner",
       location: "Texas"
     },
     date: "January 2026",
@@ -39,6 +18,191 @@ export const testimonials: Testimonial[] = [
     verified: true,
     featured: true,
     useCase: "pottery"
+  },
+  {
+    id: "restaurant-thomas-002",
+    rating: 5,
+    title: "Finally no more reprinting menus",
+    content: "We used to reprint our menu every time prices changed — that was costing us hundreds of euros a year. With QR Master, I update the PDF online and all table QR codes instantly point to the new version. Setup took 10 minutes. This pays for itself after the first price adjustment.",
+    author: {
+      name: "Thomas B.",
+      company: "Zur Alten Mühle",
+      role: "Restaurant Owner",
+      location: "Hamburg, Germany"
+    },
+    date: "February 2026",
+    datePublished: "2026-02-08T00:00:00Z",
+    verified: true,
+    featured: true,
+    useCase: "restaurant-menu"
+  },
+  {
+    id: "marketing-sarah-003",
+    rating: 5,
+    title: "Finally measurable ROI on print campaigns",
+    content: "We run multi-channel campaigns and print materials were always the black box. With QR Master's scan analytics I can now see exactly which flyer, city, and event drove traffic. The location and device breakdown alone justified the Business plan subscription.",
+    author: {
+      name: "Sarah M.",
+      company: "Brandflow Agency",
+      role: "Head of Marketing",
+      location: "Berlin, Germany"
+    },
+    date: "March 2026",
+    datePublished: "2026-03-10T00:00:00Z",
+    verified: true,
+    featured: true,
+    useCase: "marketing-campaigns"
+  },
+  {
+    id: "retail-jennifer-004",
+    rating: 5,
+    title: "Generated 800 unique codes in under 5 minutes",
+    content: "We needed individual QR codes for product packaging — one per SKU pointing to the corresponding product page. I uploaded our CSV with 800 rows and had every code ready to download in minutes. The bulk feature is exactly what large-scale packaging operations need.",
+    author: {
+      name: "Jennifer K.",
+      company: "Nordic Goods Ltd.",
+      role: "Operations Manager",
+      location: "London, UK"
+    },
+    date: "March 2026",
+    datePublished: "2026-03-18T00:00:00Z",
+    verified: true,
+    featured: true,
+    useCase: "retail-packaging"
+  },
+  {
+    id: "events-marco-005",
+    rating: 5,
+    title: "Essential tool for event management",
+    content: "We manage 20+ events per year and QR Master has become part of our standard workflow. I create a dynamic code for each event, and if the venue or schedule changes last-minute, I update the link without reprinting anything. The scan data also helps us measure engagement per event.",
+    author: {
+      name: "Marco F.",
+      company: "Eventwerk GmbH",
+      role: "Event Director",
+      location: "Munich, Germany"
+    },
+    date: "January 2026",
+    datePublished: "2026-01-28T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "events"
+  },
+  {
+    id: "gdpr-stefan-006",
+    rating: 5,
+    title: "The only QR tool that takes GDPR seriously",
+    content: "Our legal team reviewed several platforms before approving one for use. QR Master hashes IPs by default and doesn't store personally identifiable information — we also confirmed DNT header compliance. For a company operating under GDPR, this isn't optional, it's the baseline. QR Master delivered.",
+    author: {
+      name: "Stefan W.",
+      company: "Compliant Solutions AG",
+      role: "Data Protection Officer",
+      location: "Frankfurt, Germany"
+    },
+    date: "February 2026",
+    datePublished: "2026-02-20T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "gdpr-compliance"
+  },
+  {
+    id: "agency-david-007",
+    rating: 4,
+    title: "Great platform for managing multiple client campaigns",
+    content: "I manage QR code campaigns for six clients and QR Master keeps everything organized in one dashboard. The dynamic links mean I can redirect codes per campaign phase without going back to print. Does exactly what it says — clean, reliable, no bloat.",
+    author: {
+      name: "David L.",
+      company: "Pixel & Print Studio",
+      role: "Digital Marketing Consultant",
+      location: "Vienna, Austria"
+    },
+    date: "March 2026",
+    datePublished: "2026-03-05T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "agency"
+  },
+  {
+    id: "fitness-anna-008",
+    rating: 5,
+    title: "Members scan for class schedules, WiFi, and waivers",
+    content: "I put QR codes on every surface in my studio — reception desk, mirrors, equipment. One links to our class booking page, one shares WiFi, one opens the digital waiver form. When we switched booking software, I updated the URL in QR Master and nothing else had to change. Brilliant.",
+    author: {
+      name: "Anna R.",
+      company: "Studio Pulse Fitness",
+      role: "Studio Owner",
+      location: "Zurich, Switzerland"
+    },
+    date: "February 2026",
+    datePublished: "2026-02-14T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "fitness-studio"
+  },
+  {
+    id: "hotel-pierre-009",
+    rating: 5,
+    title: "Contactless check-in and room service made easy",
+    content: "We placed dynamic QR codes on every room door and in the lobby. Guests scan to access our digital welcome guide, room service menu, and local recommendations — all updated centrally. When our restaurant hours changed, one edit in QR Master updated all 48 room codes instantly.",
+    author: {
+      name: "Pierre D.",
+      company: "Hôtel Le Marais",
+      role: "General Manager",
+      location: "Paris, France"
+    },
+    date: "January 2026",
+    datePublished: "2026-01-22T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "hospitality"
+  },
+  {
+    id: "freelancer-maya-010",
+    rating: 5,
+    title: "My vCard QR is now on every business card I print",
+    content: "I switched to a vCard QR code from QR Master after my phone number changed and I had to throw away 200 printed cards. Now the QR on my card always points to the latest version of my contact info — I just update it online. It's the smartest small change I've made to my personal branding.",
+    author: {
+      name: "Maya S.",
+      role: "Freelance Brand Designer",
+      location: "London, UK"
+    },
+    date: "March 2026",
+    datePublished: "2026-03-25T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "vcard"
+  },
+  {
+    id: "cafe-lars-011",
+    rating: 5,
+    title: "WiFi sharing has never been this clean",
+    content: "Customers used to ask for our WiFi password 30 times a day. Now there's a QR code on every table — they scan, connect, done. We also linked a second code to our digital menu. QR Master was the easiest free tool I found that actually lets you keep the codes active without surprise paywalls.",
+    author: {
+      name: "Lars N.",
+      company: "Kaffeehuset",
+      role: "Co-Owner",
+      location: "Copenhagen, Denmark"
+    },
+    date: "February 2026",
+    datePublished: "2026-02-03T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "cafe-wifi"
+  },
+  {
+    id: "realestate-carlos-012",
+    rating: 5,
+    title: "Property listing QR codes that stay current",
+    content: "Real estate moves fast — a property I list today might be under offer tomorrow. With dynamic QR codes from QR Master, I print a yard sign once and update the link to the listing, price, or status page whenever things change. My signs stay accurate without paying for new prints.",
+    author: {
+      name: "Carlos M.",
+      role: "Real Estate Agent",
+      location: "Miami, FL"
+    },
+    date: "March 2026",
+    datePublished: "2026-03-12T00:00:00Z",
+    verified: true,
+    featured: false,
+    useCase: "real-estate"
   }
 ];