revops + onboarding

prisma/schema.prisma

@@ -11,11 +11,11 @@ datasource db {
   url      = env("DATABASE_URL")
 }
 
-model User {
-  id            String    @id @default(cuid())
-  email         String    @unique
-  name          String?
-  password      String?
+model User {
+  id            String    @id @default(cuid())
+  email         String    @unique
+  name          String?
+  password      String?
   image         String?
   emailVerified DateTime?
   createdAt     DateTime  @default(now())
@@ -32,16 +32,56 @@ model User {
   resetPasswordToken   String?   @unique
   resetPasswordExpires DateTime?
 
-  // Retention email tracking
-  activationNudgeSentAt DateTime?
-  upgradeNudgeSentAt    DateTime?
-  thirtyDayNudgeSentAt  DateTime?
-
-  qrCodes       QRCode[]
-  integrations  Integration[]
-  accounts      Account[]
-  sessions      Session[]
-}
+  // Retention email tracking
+  activationNudgeSentAt DateTime?
+  upgradeNudgeSentAt    DateTime?
+  thirtyDayNudgeSentAt  DateTime?
+
+  // RevOps attribution
+  signupSource             String?
+  signupSourceSelfReported String?
+  signupMedium             String?
+  signupCampaign           String?
+  signupContent            String?
+  signupTerm               String?
+  signupReferrer           String?
+  signupLandingPath        String?
+  signupFirstSeenAt        DateTime?
+  emailDomain              String?
+
+  // Onboarding and qualification
+  primaryUseCase        String?
+  primaryGoal           String?
+  jobRole               String?
+  companyName           String?
+  companyWebsite        String?
+  teamSizeBucket        String?
+  onboardingStartedAt   DateTime?
+  sourceConfirmedAt     DateTime?
+  useCaseSelectedAt     DateTime?
+  goalSelectedAt        DateTime?
+  profileCompletedAt    DateTime?
+  firstQrCreatedAt      DateTime?
+  firstDynamicQrAt      DateTime?
+  firstStaticQrAt       DateTime?
+  firstScanAt           DateTime?
+  activationAt          DateTime?
+  onboardingCompletedAt DateTime?
+
+  // RevOps scoring
+  fitScore        Int      @default(0)
+  intentScore     Int      @default(0)
+  leadScore       Int      @default(0)
+  lifecycleStage  String   @default("cold")
+  lastQualifiedAt DateTime?
+  lastScoredAt    DateTime?
+
+  qrCodes        QRCode[]
+  integrations   Integration[]
+  accounts       Account[]
+  sessions       Session[]
+  lifecycleLogs  UserLifecycleLog[]
+}
 
 enum Plan {
   FREE
@@ -149,7 +189,7 @@ model QRScan {
   @@index([qrId, ts])
 }
 
-model Integration {
+model Integration {
   id        String   @id @default(cuid())
   userId    String
   provider  String
@@ -158,8 +198,22 @@ model Integration {
   createdAt DateTime @default(now())
   updatedAt DateTime @updatedAt
 
-  user User @relation(fields: [userId], references: [id], onDelete: Cascade)
-}
+  user User @relation(fields: [userId], references: [id], onDelete: Cascade)
+}
+
+model UserLifecycleLog {
+  id         String   @id @default(cuid())
+  userId     String
+  fromStage  String?
+  toStage    String
+  fitScore   Int      @default(0)
+  intentScore Int     @default(0)
+  leadScore  Int      @default(0)
+  reason     String?
+  createdAt  DateTime @default(now())
+
+  user User @relation(fields: [userId], references: [id], onDelete: Cascade)
+}
 
 model NewsletterSubscription {
   id        String   @id @default(cuid())