seo

src/lib/growth-pages.ts

@@ -291,8 +291,8 @@ export const supportResources: SupportResourceLink[] = [
       'Editorial pillar page for educational browsing and broader QR workflow discovery.',
   },
   {
-    href: '/blog/dynamic-vs-static-qr-codes',
-    title: 'Dynamic vs Static QR Codes',
+    href: '/blog/static-vs-dynamic-qr-code',
+    title: 'Static vs Dynamic QR Codes',
     description:
       'Explainer for the operational difference between fixed and editable QR destinations.',
   },
@@ -1484,8 +1484,8 @@ export const useCasePageContent: Record<string, UseCasePageContent> = {
         description: 'Useful when the same physical surfaces need an up-to-date post-scan payment action.',
       },
       {
-        href: '/blog/dynamic-vs-static-qr-codes',
-        title: 'Dynamic vs Static QR Codes',
+        href: '/blog/static-vs-dynamic-qr-code',
+        title: 'Static vs Dynamic QR Codes',
         description: 'Existing editorial asset for choosing editable QR destinations.',
       },
       {
@@ -1572,8 +1572,8 @@ export const useCasePageContent: Record<string, UseCasePageContent> = {
         description: 'Another contact-first workflow where the destination needs to stay current after print.',
       },
       {
-        href: '/blog/dynamic-vs-static-qr-codes',
-        title: 'Dynamic vs Static QR Codes',
+        href: '/blog/static-vs-dynamic-qr-code',
+        title: 'Static vs Dynamic QR Codes',
         description: 'Useful background for choosing dynamic QR destinations.',
       },
       {

src/lib/schema.ts

@@ -30,14 +30,25 @@ export function organizationSchema() {
     '@context': 'https://schema.org',
     '@type': 'Organization',
     '@id': `${SITE_URL}/#organization`,
-    name: 'QR Master',
-    alternateName: ['QRMaster', 'QR Master QR Code Generator'],
-    url: SITE_URL,
-    logo: {
-      '@type': 'ImageObject',
-      url: `${SITE_URL}/og-image.png`,
-      width: 1200,
-      height: 630,
+    name: 'QR Master',
+    // The brand name is contested: a competing generator runs on qr-master.org
+    // and two unrelated Android apps ship as "QR Master". Listing the spellings
+    // people actually type (incl. the hyphenated form) helps Google tie those
+    // queries to this entity rather than a namesake.
+    alternateName: [
+      'QRMaster',
+      'QR-Master',
+      'qrmaster.net',
+      'QR Master QR Code Generator',
+    ],
+    description:
+      'QR Master is a QR code generator for dynamic QR codes that stay editable after printing, with scan analytics by time, device, and location.',
+    url: SITE_URL,
+    logo: {
+      '@type': 'ImageObject',
+      url: `${SITE_URL}/og-image.png`,
+      width: 1200,
+      height: 630,
     },
     sameAs: [
       'https://www.wikidata.org/wiki/Q137918857',
@@ -95,9 +106,9 @@ export function blogPostingSchema(post: BlogPost, author?: AuthorProfile) {
       name: "QR Master",
       url: SITE_URL,
       logo: {
-        '@type': 'ImageObject',
-        url: `${SITE_URL}/og-image.png`,
-      }
+        '@type': 'ImageObject',
+        url: `${SITE_URL}/og-image.png`,
+      }
     },
     isPartOf: {
       '@type': 'Blog',
@@ -272,7 +283,7 @@ export function articleSchema(params: {
       url: SITE_URL,
       logo: {
         '@type': 'ImageObject',
-        url: `${SITE_URL}/og-image.png`,
+        url: `${SITE_URL}/og-image.png`,
       },
     },
     url: params.url,
@@ -287,7 +298,7 @@ export function reviewSchema(testimonial: Testimonial) {
       '@type': 'SoftwareApplication',
       name: 'QR Master',
       description: 'Professional QR code generator with dynamic QR codes, analytics, and customization.',
-      image: `${SITE_URL}/og-image.png`,
+      image: `${SITE_URL}/og-image.png`,
       applicationCategory: 'BusinessApplication',
       operatingSystem: 'Web Browser',
       offers: {
@@ -320,7 +331,7 @@ export function aggregateRatingSchema(aggregateRating: AggregateRating) {
     '@type': 'SoftwareApplication',
     name: 'QR Master',
     description: 'Professional QR code generator with dynamic QR codes, analytics, and customization.',
-    image: `${SITE_URL}/og-image.png`,
+    image: `${SITE_URL}/og-image.png`,
     applicationCategory: 'BusinessApplication',
     operatingSystem: 'Web Browser',
     url: SITE_URL,
@@ -367,7 +378,7 @@ export function newsArticleSchema(params: NewsArticleParams) {
       '@id': `${SITE_URL}/#organization`,
       logo: {
         '@type': 'ImageObject',
-        url: `${SITE_URL}/og-image.png`,
+        url: `${SITE_URL}/og-image.png`,
         width: 1200,
         height: 630,
       },