1607 lines
75 KiB
TypeScript
1607 lines
75 KiB
TypeScript
import type { FAQItem } from '@/lib/types';
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export type CommercialPageLink = {
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href: string;
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title: string;
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description: string;
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accent: string;
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};
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export type UseCaseLink = {
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slug: string;
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href: string;
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title: string;
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cluster: string;
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summary: string;
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parentHref: string;
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parentTitle: string;
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ctaLabel: string;
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};
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export type SupportResourceLink = {
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href: string;
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title: string;
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description: string;
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};
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export type UseCasePageContent = UseCaseLink & {
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eyebrow: string;
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titleSuffix: string;
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metaDescription: string;
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intro: string;
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answer: string;
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whenToUse: string[];
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comparisonItems: {
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label: string;
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value: boolean;
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text?: string;
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}[];
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howToSteps: string[];
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workflowTitle: string;
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workflowIntro: string;
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workflowCards: {
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title: string;
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description: string;
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}[];
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checklistTitle: string;
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checklist: string[];
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supportLinks: SupportResourceLink[];
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faq: FAQItem[];
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heroImage?: string;
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heroImageAlt?: string;
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authoritySignals?: string[];
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directAnswer?: string;
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};
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export const commercialPages: CommercialPageLink[] = [
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{
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href: '/dynamic-qr-code-generator',
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title: 'Dynamic QR Code Generator',
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description:
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'Edit the destination after print and keep one QR live across changing campaigns.',
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accent: 'from-blue-600 to-cyan-500',
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},
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{
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href: '/qr-code-tracking',
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title: 'QR Code Tracking',
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description:
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'Measure scans by placement, device, and timing when you need proof instead of guesswork.',
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accent: 'from-indigo-600 to-blue-500',
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},
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{
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href: '/qr-code-analytics',
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title: 'QR Code Analytics',
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description:
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'Turn raw scans into placement, campaign, and post-print reporting your team can actually use.',
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accent: 'from-slate-900 to-cyan-600',
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},
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{
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href: '/custom-qr-code-generator',
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title: 'Custom QR Code Generator',
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description:
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'Match printed QR codes to your brand system without losing scannability.',
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accent: 'from-sky-600 to-indigo-500',
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},
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{
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href: '/bulk-qr-code-generator',
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title: 'Bulk QR Code Generator',
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description:
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'Create large sets for labels, event materials, and repeatable offline workflows.',
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accent: 'from-cyan-600 to-sky-500',
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},
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{
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href: '/qr-code-for-marketing-campaigns',
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title: 'QR Codes for Marketing Campaigns',
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description:
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'Plan campaign QR workflows around attribution, creative testing, and print distribution.',
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accent: 'from-slate-800 to-blue-600',
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},
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];
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export const allUseCases: UseCaseLink[] = [
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{
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slug: 'qr-codes-for-hotel',
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href: '/use-cases/qr-codes-for-hotel',
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title: 'QR Codes for Hotels',
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cluster: 'hotels',
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summary:
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'Route guests to current room-service menus, check-in flows, privacy forms, or local guest journeys without reprinting cards.',
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parentHref: '/dynamic-qr-code-generator',
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parentTitle: 'Dynamic QR Code Generator',
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ctaLabel: 'Create your hotel QR code',
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},
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{
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slug: 'qr-codes-for-barbershops',
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href: '/use-cases/qr-codes-for-barbershops',
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title: 'QR Codes for Barbershops',
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cluster: 'barbershops',
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summary:
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'Use one stable barbershop QR for booking pages, waitlists, and loyalty offers while print stays current.',
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parentHref: '/dynamic-qr-code-generator',
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parentTitle: 'Dynamic QR Code Generator',
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ctaLabel: 'Create your barbershop QR code',
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},
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{
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slug: 'restaurant-menu-qr-codes',
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href: '/use-cases/restaurant-menu-qr-codes',
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title: 'Restaurant Menu QR Codes',
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cluster: 'restaurants',
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summary:
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'Keep printed table cards useful when menu links, prices, specials, or hours change.',
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parentHref: '/dynamic-qr-code-generator',
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parentTitle: 'Dynamic QR Code Generator',
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ctaLabel: 'Create your restaurant menu QR',
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},
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{
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slug: 'business-card-qr-codes',
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href: '/use-cases/business-card-qr-codes',
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title: 'Business Card QR Codes',
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cluster: 'business-cards',
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summary:
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'Send contacts to a current profile, booking page, or vCard without reprinting cards.',
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parentHref: '/dynamic-qr-code-generator',
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parentTitle: 'Dynamic QR Code Generator',
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ctaLabel: 'Create your business card QR',
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},
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{
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slug: 'event-qr-codes',
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href: '/use-cases/event-qr-codes',
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title: 'Event QR Codes',
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cluster: 'events',
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summary:
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'Split operational and campaign QR flows so schedules and tracking stay manageable on event day.',
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parentHref: '/qr-code-tracking',
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parentTitle: 'QR Code Tracking',
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ctaLabel: 'Create your event QR code',
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},
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{
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slug: 'flyer-qr-codes',
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href: '/use-cases/flyer-qr-codes',
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title: 'Flyer QR Codes',
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cluster: 'print-campaigns',
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summary:
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'Compare placements, rotate offers, and keep flyer campaigns measurable after print goes out.',
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parentHref: '/qr-code-for-marketing-campaigns',
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parentTitle: 'QR Codes for Marketing Campaigns',
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ctaLabel: 'Create your flyer QR code',
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},
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{
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slug: 'packaging-qr-codes',
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href: '/use-cases/packaging-qr-codes',
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title: 'Packaging QR Codes',
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cluster: 'packaging',
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summary:
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'Route scans from packaging, inserts, and labels into manuals, support, and product analytics.',
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parentHref: '/qr-code-analytics',
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parentTitle: 'QR Code Analytics',
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ctaLabel: 'Create your packaging QR code',
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},
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{
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slug: 'real-estate-sign-qr-codes',
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href: '/use-cases/real-estate-sign-qr-codes',
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title: 'Real Estate Sign QR Codes',
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cluster: 'real-estate',
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summary:
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'Keep listing routes current and compare sign, brochure, and open-house traffic with cleaner reporting.',
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parentHref: '/qr-code-tracking',
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parentTitle: 'QR Code Tracking',
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ctaLabel: 'Create your real estate QR code',
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},
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{
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slug: 'feedback-qr-codes',
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href: '/use-cases/feedback-qr-codes',
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title: 'Feedback QR Codes',
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cluster: 'feedback',
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summary:
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'Capture in-store feedback, route happy customers to review flows, and measure which placements get responses.',
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parentHref: '/qr-code-tracking',
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parentTitle: 'QR Code Tracking',
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ctaLabel: 'Create your feedback QR code',
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},
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{
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slug: 'qr-codes-for-review-collection',
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href: '/use-cases/qr-codes-for-review-collection',
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title: 'QR Codes for Review Collection',
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cluster: 'reviews',
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summary:
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'Turn receipts, table cards, packaging, and counters into measurable review-request flows.',
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parentHref: '/qr-code-tracking',
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parentTitle: 'QR Code Tracking',
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ctaLabel: 'Create a trackable review QR',
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},
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{
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slug: 'payment-qr-codes',
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href: '/use-cases/payment-qr-codes',
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title: 'Payment QR Codes',
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cluster: 'payments',
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summary:
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'Send scanners straight into a mobile payment action without making printed payment prompts go stale.',
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parentHref: '/dynamic-qr-code-generator',
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parentTitle: 'Dynamic QR Code Generator',
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ctaLabel: 'Create your payment QR code',
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},
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{
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slug: 'qr-codes-for-gyms',
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href: '/use-cases/qr-codes-for-gyms',
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title: 'QR Codes for Gyms',
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cluster: 'gyms',
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summary: 'Link workout equipment to tutorial videos, schedules, or trials without reprinting stickers on every machine.',
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parentHref: '/dynamic-qr-code-generator',
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parentTitle: 'Dynamic QR Code Generator',
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ctaLabel: 'Create your gym QR code',
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},
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{
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slug: 'coupon-qr-codes',
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href: '/use-cases/coupon-qr-codes',
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title: 'Coupon QR Codes',
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cluster: 'offers',
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summary:
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'Tie coupon placements to measurable scans so you know which print offers actually get redeemed.',
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parentHref: '/qr-code-tracking',
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parentTitle: 'QR Code Tracking',
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ctaLabel: 'Create your coupon QR code',
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},
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];
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// Slugs that 301-redirect elsewhere (see next.config.mjs) - must not be
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// linked from nav, homepage, or sitemap.
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const redirectedUseCaseSlugs = ['restaurant-menu-qr-codes'];
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export const publishedUseCases: UseCaseLink[] = allUseCases.filter(
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(item) => !redirectedUseCaseSlugs.includes(item.slug)
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);
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export const featuredUseCases: UseCaseLink[] = publishedUseCases.filter((item) =>
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[
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'business-card-qr-codes',
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'flyer-qr-codes',
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'packaging-qr-codes',
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'real-estate-sign-qr-codes',
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'feedback-qr-codes',
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'qr-codes-for-review-collection',
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].includes(item.slug)
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);
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export const upcomingUseCaseIdeas: SupportResourceLink[] = [
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{
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href: '/bulk-qr-code-generator',
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title: 'Product label workflows',
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description:
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'Best next cluster once packaging analytics and bulk import pages are live together.',
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},
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{
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href: '/qr-code-for-marketing-campaigns',
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title: 'Brochure and trade-show campaigns',
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description:
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'Natural second-wave expansion for print attribution once flyer workflows are established.',
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},
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{
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href: '/dynamic-qr-code-generator',
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title: 'Table ordering and service flows',
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description:
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'High-fit hospitality expansion after menu and payment journeys have performance data.',
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},
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];
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export const supportResources: SupportResourceLink[] = [
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{
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href: '/learn/use-cases',
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title: 'Learn: Use Cases',
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description:
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'Editorial pillar page for educational browsing and broader QR workflow discovery.',
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},
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{
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href: '/blog/static-vs-dynamic-qr-code',
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title: 'Static vs Dynamic QR Codes',
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description:
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'Explainer for the operational difference between fixed and editable QR destinations.',
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},
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{
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href: '/blog/utm-parameter-qr-codes',
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title: 'UTM Parameters with QR Codes',
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description:
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'Reference guide for campaign naming, placement attribution, and offline measurement.',
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},
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];
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function bySlug(slug: string): UseCaseLink {
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const match = allUseCases.find((item) => item.slug === slug);
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if (!match) {
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throw new Error(`Unknown use case slug: ${slug}`);
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}
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return match;
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}
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export const useCasePageContent: Record<string, UseCasePageContent> = {
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'qr-codes-for-gyms': {
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...bySlug('qr-codes-for-gyms'),
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eyebrow: 'Gyms & Fitness',
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titleSuffix: 'for Equipment Tutorials, Schedules, and Trials',
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metaDescription:
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'Use gym QR codes to route members to equipment video tutorials, class schedules, and free trial signups without replacing stickers.',
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intro:
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'Gym QR codes work best when heavy-duty stickers on equipment stay permanent, while the tutorial videos or schedules they link to can be updated.',
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answer:
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'A gym QR code should point members to an instructional video for the machine they are using, or direct prospects to a mobile signup flow.',
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whenToUse: [
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'You want to provide video instructions on how to use complex machines.',
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'You have class schedules that change weekly or seasonally.',
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'You need a contactless way for walk-ins to sign up for a free trial.',
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],
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comparisonItems: [
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{ label: 'Sticker durability', text: 'Permanent application', value: true },
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{ label: 'Video updates', text: 'Change links anytime', value: true },
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{ label: 'Member engagement', text: 'Track usage stats', value: true },
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],
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howToSteps: [
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'Create one dynamic QR code for each piece of equipment or studio door.',
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'Print on durable, sweat-resistant vinyl stickers and apply to machines.',
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'Update the linked videos or schedules in your dashboard as needed.',
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],
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workflowTitle: 'What a good gym QR setup should handle',
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workflowIntro:
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'Stickers on gym equipment are hard to remove. The QR workflow should make your physical labels permanent while the digital content evolves.',
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workflowCards: [
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{
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title: 'Equipment tutorials',
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description: 'Link QR codes on weight machines to short YouTube or TikTok videos demonstrating proper form.',
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},
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{
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title: 'Class schedules',
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description: 'Place a QR code on the studio door that links to the live, up-to-date weekly class schedule.',
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},
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{
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title: 'Contactless signup',
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description: 'Put a QR code on the front door or window for after-hours visitors to claim a guest pass digitally.',
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},
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],
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checklistTitle: 'Gym QR checklist',
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checklist: [
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'Print QR codes on high-quality, sweat-resistant vinyl so they survive cleaning sprays.',
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'Keep the URL destination dynamic so you never have to scrape off old stickers.',
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"Add small text next to the code, e.g., 'Scan to see how to use'.",
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'Ensure your gym has decent WiFi coverage for members to stream the videos.',
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],
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supportLinks: [
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{
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href: '/dynamic-qr-code-generator',
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title: 'Commercial parent: Dynamic QR Code Generator',
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description: 'Best fit for keeping equipment stickers permanent while updating video links.',
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},
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{
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href: '/qr-code-tracking',
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title: 'Sibling page: QR Code Tracking',
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description: 'Useful to see which machines get the most scans and instructional video views.',
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},
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{
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href: '/use-cases/feedback-qr-codes',
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title: 'Feedback QR Codes',
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description: 'Learn how to place QR codes in locker rooms for facility feedback.',
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},
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],
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faq: [
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{
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question: 'How do I prevent members from peeling off QR codes on gym equipment?',
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answer: 'Use heavy-duty, commercial-grade vinyl stickers with strong adhesive. Place them on flat, metal surfaces away from where members typically grip the machines. Polycarbonate overlays can also prevent peeling and scratching.'
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},
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{
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question: 'Should gym equipment QR codes link to YouTube or a custom video player?',
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answer: 'While YouTube is easy, an unlisted Vimeo video or a custom video player on your own domain is better. This prevents competitors\' ads from playing before the tutorial and keeps members focused on their workout.'
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},
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{
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question: 'Can I track which machines are most popular using QR codes?',
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answer: 'Yes! By using a unique dynamic QR code for each machine, you can track scan frequency in your dashboard. High scan rates usually indicate high usage, helping you decide which equipment to buy more of in the future.'
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},
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{
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question: 'Do I need separate QR codes for iOS and Android users to download my gym app?',
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answer: 'No. You can create a single dynamic App Store QR code that detects the user\'s device and automatically routes iPhones to the Apple App Store and Androids to the Google Play Store.'
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},
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{
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question: 'How do QR codes help with 24/7 contactless gym signups?',
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answer: 'You can place a large QR code on your front window. When scanned, it routes prospects to a mobile signup form and waiver. Once completed, your system can automatically issue a temporary digital access pass to their phone.'
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},
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{
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question: 'What happens if we replace a machine with a newer model?',
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answer: 'If you use dynamic QR codes, you don\'t need to change the physical sticker if you transfer it. Alternatively, if you apply a new sticker, you can just redirect the old QR code URL to the new machine\'s tutorial video.'
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}
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],
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heroImage: '/marketing/use-cases/qr-codes-for-gyms.png',
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heroImageAlt: 'QR code sticker on a gym weight machine being scanned for a video tutorial',
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},
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'restaurant-menu-qr-codes': {
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...bySlug('restaurant-menu-qr-codes'),
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eyebrow: 'Restaurants',
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titleSuffix: 'for Restaurants, Cafes, and Changing Menus',
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metaDescription:
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'Use restaurant menu QR codes to keep printed table cards useful when menu links, pricing, or specials change.',
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intro:
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'Restaurant menu QR codes work best when the printed code stays the same but the menu destination can change as your service changes.',
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answer:
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'A restaurant menu QR code should point to a mobile-friendly menu that you can update without replacing every printed card, flyer, or table tent.',
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whenToUse: [
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'Your menu link changes seasonally, weekly, or during service.',
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'You want one printed QR on tables, windows, takeaway inserts, or flyers.',
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'You need to route customers to the right menu, order flow, or special page without reprinting.',
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],
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comparisonItems: [
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{ label: 'Menu destination', text: 'Fixed once printed', value: true },
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{ label: 'Last-minute updates', text: 'Reprint required', value: true },
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{ label: 'Campaign tracking', text: 'Limited', value: true },
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],
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howToSteps: [
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'Create one dynamic menu QR and place it on your printed surfaces.',
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'Send scanners to your current menu, order page, or daily specials page.',
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'Update the destination when the menu or campaign changes instead of replacing the code.',
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],
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workflowTitle: 'What a good restaurant QR setup should handle',
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workflowIntro:
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'The QR code is not the product. The workflow behind it is. A good restaurant setup keeps print stable while operations stay flexible.',
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workflowCards: [
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{
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title: 'Stable table cards',
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description:
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'Keep one printed QR on tables and point it to the current menu, lunch card, or ordering page.',
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},
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{
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title: 'Seasonal offers',
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description:
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'Swap specials, tasting menus, or holiday landing pages without touching the printed material.',
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},
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{
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title: 'Placement tracking',
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description:
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'Use different menu or campaign destinations by location so you can compare tables, windows, and takeaway inserts.',
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},
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],
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checklistTitle: 'Restaurant QR checklist',
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checklist: [
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'Use a mobile-first landing page instead of a hard-to-read PDF where possible.',
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'Keep the same printed QR on every stable surface you do not want to replace often.',
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"Use CTA copy like 'Scan for menu' or 'Scan for today's specials' so the scan intent is obvious.",
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'Pair campaign placements with trackable destinations when you test takeaway or window traffic.',
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],
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supportLinks: [
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{
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href: '/dynamic-qr-code-generator',
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title: 'Commercial parent: Dynamic QR Code Generator',
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description:
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'Best fit when the real need is editing the destination after print.',
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},
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{
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href: '/blog/qr-code-restaurant-menu',
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title: 'Restaurant menu guide',
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description:
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'Existing editorial asset with menu placement and implementation basics.',
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},
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{
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href: '/use-cases/payment-qr-codes',
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title: 'Sibling page: Payment QR Codes',
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description:
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'Useful when the same physical surfaces need an up-to-date post-scan payment action.',
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},
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],
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faq: [
|
|
{
|
|
question: 'Should a restaurant menu QR code be static or dynamic?',
|
|
answer:
|
|
'Use a dynamic QR code when the menu destination may change. That lets you update the landing page without replacing your printed materials.',
|
|
},
|
|
{
|
|
question: 'What should a restaurant menu QR code link to?',
|
|
answer:
|
|
'Link to a mobile-friendly menu page, ordering page, or a short service hub that helps customers reach the right menu fast.',
|
|
},
|
|
{
|
|
question: 'Can I use one restaurant QR code in multiple places?',
|
|
answer:
|
|
'Yes. One stable code can be reused across table cards, flyers, and takeaway materials, especially when the destination is managed dynamically.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/restaurant-menu-qr-codes.png',
|
|
heroImageAlt: 'Flat table-card QR mockup showing a printed restaurant menu QR, receipt card, and smartphone menu preview',
|
|
},
|
|
'business-card-qr-codes': {
|
|
...bySlug('business-card-qr-codes'),
|
|
eyebrow: 'Business Cards',
|
|
titleSuffix: 'for Contact Sharing, Bookings, and Portfolio Links',
|
|
metaDescription:
|
|
'Use business card QR codes to share a current contact page, vCard, booking link, or portfolio without reprinting cards.',
|
|
intro:
|
|
'Business card QR codes are most useful when your contact destination changes faster than your print inventory.',
|
|
answer:
|
|
'A business card QR code should send people to the best next action today, whether that is saving your contact, opening a booking link, or visiting a current profile page.',
|
|
whenToUse: [
|
|
'Your role, booking link, or portfolio changes more often than your printed cards.',
|
|
'You want one card to work for networking, sales follow-up, and contact saving.',
|
|
'You need a cleaner handoff than asking people to type a URL from a small card.',
|
|
],
|
|
comparisonItems: [
|
|
{
|
|
label: 'Destination flexibility',
|
|
text: 'Fixed once printed',
|
|
value: true,
|
|
},
|
|
{ label: 'Contact updates', text: 'New cards needed', value: true },
|
|
{ label: 'Action routing', text: 'Single fixed page', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Choose the real action you want after the scan: save contact, book time, or view work.',
|
|
'Generate a QR code that sends people to that destination or to a vCard-capable landing page.',
|
|
'Keep the print the same and update the linked destination when your details evolve.',
|
|
],
|
|
workflowTitle: 'Where business card QR codes pay off',
|
|
workflowIntro:
|
|
'Printed cards still work. The problem is that the destination behind them often gets stale first.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Current contact flow',
|
|
description:
|
|
'Send scanners to a vCard or current contact page so the next step is saving your details, not typing them.',
|
|
},
|
|
{
|
|
title: 'Role or profile updates',
|
|
description:
|
|
'Update the destination if you change company, title, offer, or booking link while old cards are still in circulation.',
|
|
},
|
|
{
|
|
title: 'Context-aware follow-up',
|
|
description:
|
|
'Point event-specific cards or team variants to the most relevant landing page instead of one generic homepage.',
|
|
},
|
|
],
|
|
checklistTitle: 'Business card QR checklist',
|
|
checklist: [
|
|
'Pick one primary post-scan action instead of trying to send every scanner to everything at once.',
|
|
'Make the landing page useful on mobile because most business-card scans happen on phones.',
|
|
"Use CTA text such as 'Scan to save my contact' or 'Scan to book a call'.",
|
|
'Test the print size and contrast before ordering a large run.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/dynamic-qr-code-generator',
|
|
title: 'Commercial parent: Dynamic QR Code Generator',
|
|
description:
|
|
'Use when the printed card stays constant but the best destination changes.',
|
|
},
|
|
{
|
|
href: '/tools/vcard-qr-code',
|
|
title: 'vCard QR Code tool',
|
|
description:
|
|
'Free tool for contact-saving workflows when a vCard is the best immediate action.',
|
|
},
|
|
{
|
|
href: '/use-cases/event-qr-codes',
|
|
title: 'Sibling page: Event QR Codes',
|
|
description:
|
|
'Another workflow where temporary destinations and scan context matter.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What should a business card QR code link to?',
|
|
answer:
|
|
'The best destination is the one next step you want most: a vCard, booking page, contact hub, or current portfolio page.',
|
|
},
|
|
{
|
|
question: 'Do business card QR codes need to be dynamic?',
|
|
answer:
|
|
'They should be dynamic if your destination may change over the life of the printed card. That keeps old cards useful longer.',
|
|
},
|
|
{
|
|
question:
|
|
'Can a business card QR code send people straight to contact saving?',
|
|
answer:
|
|
'Yes. A vCard QR or a landing page with clear save-contact options is often the simplest and most practical post-scan action.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/business-card-qr-codes.png',
|
|
heroImageAlt: 'Minimal business card QR mockup with printed contact card and smartphone contact preview',
|
|
},
|
|
'event-qr-codes': {
|
|
...bySlug('event-qr-codes'),
|
|
eyebrow: 'Events',
|
|
titleSuffix: 'for Check-In, Schedules, Booths, and Campaign Tracking',
|
|
metaDescription:
|
|
'Use event QR codes for schedules, check-in flows, and trackable campaign placements across signs, flyers, and booths.',
|
|
intro:
|
|
'Event QR codes work best when you separate operational QR flows from promotional ones and keep your printed placements easy to manage.',
|
|
answer:
|
|
'A good event QR setup uses different QR destinations for different jobs: operations, attendee utility, and campaign measurement should not all depend on one code.',
|
|
whenToUse: [
|
|
'Your event schedule, map, or resources may change close to event day.',
|
|
'You want to compare booth, banner, flyer, or badge placements instead of treating every scan as one bucket.',
|
|
'You need one event QR system that supports both attendee utility and marketing follow-up.',
|
|
],
|
|
comparisonItems: [
|
|
{
|
|
label: 'Schedule changes',
|
|
text: 'New print may be needed',
|
|
value: true,
|
|
},
|
|
{ label: 'Placement reporting', text: 'Weak by default', value: true },
|
|
{
|
|
label: 'Operational vs campaign flows',
|
|
text: 'Often mixed',
|
|
value: true,
|
|
},
|
|
],
|
|
howToSteps: [
|
|
'Split event QR codes by purpose: check-in, attendee info, and campaign placements.',
|
|
'Use trackable destinations for banners, booth assets, and flyers where placement performance matters.',
|
|
'Keep fast-changing resources on destinations you can update without replacing the printed code.',
|
|
],
|
|
workflowTitle: 'Event workflows worth designing on purpose',
|
|
workflowIntro:
|
|
'Events generate scans in very different contexts. Treating them as one generic QR use case leaves both operations and measurement weaker.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Operational QR flows',
|
|
description:
|
|
'Use dedicated QR paths for check-in, schedules, maps, and attendee resources that may shift before or during the event.',
|
|
},
|
|
{
|
|
title: 'Booth and banner tracking',
|
|
description:
|
|
'Track scans from distinct placements so you can compare booth creatives, sponsor zones, or call-to-action angles.',
|
|
},
|
|
{
|
|
title: 'Post-event follow-up',
|
|
description:
|
|
'Route scanners to the most relevant recap, booking, or lead capture page after the event without changing the printed assets.',
|
|
},
|
|
],
|
|
checklistTitle: 'Event QR checklist',
|
|
checklist: [
|
|
'Do not force one QR code to handle operations, schedule updates, and lead-gen at the same time.',
|
|
"Use descriptive CTA copy like 'Scan for agenda' or 'Scan for booth resources'.",
|
|
'Track campaign placements separately so booth banners and flyers are comparable.',
|
|
'Test glare, print size, and placement distance on the real event materials before the event starts.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/qr-code-tracking',
|
|
title: 'Commercial parent: QR Code Tracking',
|
|
description:
|
|
'Best fit when the priority is measuring placement and scan context across the event.',
|
|
},
|
|
{
|
|
href: '/tools/event-qr-code',
|
|
title: 'Event QR Code tool',
|
|
description:
|
|
'Useful for save-the-date and calendar workflows that sit alongside broader event QR strategy.',
|
|
},
|
|
{
|
|
href: '/use-cases/flyer-qr-codes',
|
|
title: 'Sibling page: Flyer QR Codes',
|
|
description:
|
|
'Useful when event promotion depends on measurable printed distribution before event day.',
|
|
},
|
|
{
|
|
href: '/tools/teams-qr-code',
|
|
title: 'Teams QR Code Generator',
|
|
description:
|
|
'Free tool so attendees join Teams meetings and webinars with one scan.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'How do dynamic QR codes prevent disaster if our event schedule changes?',
|
|
answer: 'If a speaker cancels or a room changes after you\'ve printed 5,000 attendee badges, a dynamic QR code saves the day. You simply update the digital schedule URL in your dashboard, and everyone\'s printed badge instantly points to the new information.',
|
|
},
|
|
{
|
|
question: 'How do I generate unique QR codes for thousands of attendee badges?',
|
|
answer: 'You can use a Bulk QR Code Generator. Simply upload a CSV file with your attendees\' names and unique URLs (like their individual networking profiles or ticket IDs), and the system will generate a batch of unique QR codes for your badge printer.',
|
|
},
|
|
{
|
|
question: 'Can sponsors use QR codes to capture leads at their booths?',
|
|
answer: 'Yes, this is highly effective. Sponsors can display a QR code linking to a digital brochure or a lead capture form. When attendees scan it, their interest is registered, and sponsors can follow up directly after the conference.',
|
|
},
|
|
{
|
|
question: 'What is the most reliable way to display a digital event map?',
|
|
answer: 'Instead of forcing users to download a bulky event app, link your QR code to a mobile-friendly, interactive web map. Ensure the map images are optimized for fast loading on crowded conference Wi-Fi networks.',
|
|
},
|
|
{
|
|
question: 'How can we increase session feedback rates using QR codes?',
|
|
answer: 'Place a large QR code on the exit doors or on the final presentation slide. Linking directly to a short, 3-question survey while the session is still fresh in their minds significantly boosts response rates compared to post-event emails.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/event-qr-codes.png',
|
|
heroImageAlt: 'Event booth QR mockup showing check-in signage, event dashboard, and attendee phone preview',
|
|
},
|
|
'flyer-qr-codes': {
|
|
...bySlug('flyer-qr-codes'),
|
|
eyebrow: 'Print Campaigns',
|
|
titleSuffix: 'for Promotions, Posters, and Offline Campaign Testing',
|
|
metaDescription:
|
|
'Use flyer QR codes to keep print campaigns measurable, compare placements, and change the destination without reprinting every batch.',
|
|
intro:
|
|
'Flyer QR codes work best when the printed asset can stay in circulation while the offer, landing page, or attribution model keeps evolving.',
|
|
answer:
|
|
'A flyer QR code should connect one printed call to action with a destination you can update and a scan trail you can compare across placements, neighborhoods, or campaign waves.',
|
|
whenToUse: [
|
|
'You run local flyers, direct mail, posters, or leave-behind materials with changing offers.',
|
|
'You want to compare placement performance instead of treating every scan like one generic campaign.',
|
|
'You need campaign flexibility after the flyer run has already been distributed.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Offer updates', text: 'New print run needed', value: true },
|
|
{ label: 'Placement attribution', text: 'Often unclear', value: true },
|
|
{ label: 'Creative testing', text: 'Weak by default', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Create one flyer QR flow per offer or placement cluster, not one code for every campaign forever.',
|
|
'Use a dynamic destination or tagged URL so the landing page can change without replacing the print.',
|
|
'Track scan context by distribution point, neighborhood, or creative version before deciding what scales.',
|
|
],
|
|
workflowTitle: 'What flyer QR codes should help you measure',
|
|
workflowIntro:
|
|
'Flyers are easy to print and hard to evaluate unless the QR setup is designed for comparison from the beginning.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Placement-aware campaigns',
|
|
description:
|
|
'Split codes or destinations by region, venue type, or distribution partner so scans can be compared without guesswork.',
|
|
},
|
|
{
|
|
title: 'Offer iteration after print',
|
|
description:
|
|
'Keep the same flyer in circulation while you change the landing page, schedule, or campaign CTA behind the code.',
|
|
},
|
|
{
|
|
title: 'Print-to-signup reporting',
|
|
description:
|
|
'Use flyer scans as the first step in a measurable path toward signup, booking, coupon claim, or lead capture.',
|
|
},
|
|
],
|
|
checklistTitle: 'Flyer QR checklist',
|
|
checklist: [
|
|
'Write one clear scan CTA on the flyer instead of forcing the code to explain itself.',
|
|
'Use separate tracking logic for high-volume placements rather than one generic destination.',
|
|
'Match the flyer promise to the first screen after the scan.',
|
|
'Review scan performance by placement before printing the next batch.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/qr-code-for-marketing-campaigns',
|
|
title: 'Commercial parent: QR Codes for Marketing Campaigns',
|
|
description:
|
|
'Best fit when your flyer is part of a broader offline-to-online campaign system.',
|
|
},
|
|
{
|
|
href: '/blog/utm-parameter-qr-codes',
|
|
title: 'UTM Parameters with QR Codes',
|
|
description:
|
|
'Support article for comparing flyer locations, campaign bursts, and creative versions.',
|
|
},
|
|
{
|
|
href: '/use-cases/coupon-qr-codes',
|
|
title: 'Sibling page: Coupon QR Codes',
|
|
description:
|
|
'Useful when flyer distribution is meant to drive a specific redeemable offer.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'Should a flyer QR code be dynamic?',
|
|
answer:
|
|
'Yes, if the landing page, offer, or campaign tracking may change after printing. That keeps the flyer useful longer and avoids waste.',
|
|
},
|
|
{
|
|
question: 'How do I track flyer QR codes by location?',
|
|
answer:
|
|
'Use distinct destinations or campaign tags by placement so scans from each distribution point can be compared cleanly.',
|
|
},
|
|
{
|
|
question: 'What should a flyer QR code link to?',
|
|
answer:
|
|
'Link to the one next action promised on the flyer, such as a signup page, offer page, booking page, or campaign landing page.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/flyer-qr-codes.png',
|
|
heroImageAlt: 'Printed flyer campaign QR mockup with offer flyers, tracking dashboard, and landing page phone preview',
|
|
},
|
|
'packaging-qr-codes': {
|
|
...bySlug('packaging-qr-codes'),
|
|
eyebrow: 'Packaging',
|
|
titleSuffix: 'for Product Support, Inserts, and Post-Purchase Journeys',
|
|
metaDescription:
|
|
'Use packaging QR codes to route buyers into manuals, product support, onboarding, or post-purchase offers while keeping scans measurable.',
|
|
intro:
|
|
'Packaging QR codes are most valuable when they do more than send users to a homepage. They should support a product journey after purchase and give you visibility into what people actually scan.',
|
|
answer:
|
|
'A packaging QR code should connect the physical product to a useful post-purchase destination such as setup help, manuals, registration, support, or follow-up content that can be updated later.',
|
|
whenToUse: [
|
|
'You need product packaging, labels, or inserts to send users to changing support or onboarding pages.',
|
|
'You want scan visibility by product line, SKU family, or campaign batch.',
|
|
'You need a better bridge from physical packaging into post-purchase education or retention.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Manual updates', text: 'Requires reprint', value: true },
|
|
{ label: 'Post-purchase reporting', text: 'Minimal', value: true },
|
|
{
|
|
label: 'Product-line comparison',
|
|
text: 'Hard to organize',
|
|
value: true,
|
|
},
|
|
],
|
|
howToSteps: [
|
|
'Map each packaging QR to one useful post-purchase job such as setup, manuals, support, or product registration.',
|
|
'Use a destination structure that can change as documentation, support paths, or campaign links evolve.',
|
|
'Review scans by product line or package type so packaging placements become a reporting surface instead of a blind spot.',
|
|
],
|
|
workflowTitle: 'Packaging QR workflows worth building deliberately',
|
|
workflowIntro:
|
|
'Once a package is shipped, the QR code becomes part of the customer experience. The supporting flow should be stable enough for print but flexible enough for the business.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Support and setup routing',
|
|
description:
|
|
'Send new customers to the right setup guide, manual, warranty flow, or help entry point without forcing them to search.',
|
|
},
|
|
{
|
|
title: 'Batch or product analytics',
|
|
description:
|
|
'Track which products, inserts, or packaging lines drive scans so you can see where post-purchase engagement actually happens.',
|
|
},
|
|
{
|
|
title: 'Offer and content updates',
|
|
description:
|
|
'Swap destinations after launch when manuals, app links, retention offers, or onboarding content change.',
|
|
},
|
|
],
|
|
checklistTitle: 'Packaging QR checklist',
|
|
checklist: [
|
|
'Make the first scanned destination obviously relevant to the product in hand.',
|
|
'Avoid routing every package to the same generic homepage.',
|
|
'Use analytics naming that lets product lines or batches be reviewed later.',
|
|
'Test print size, contrast, and material finish on real packaging samples.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/qr-code-analytics',
|
|
title: 'Commercial parent: QR Code Analytics',
|
|
description:
|
|
'Best fit when packaging scans need to become a measurable post-purchase signal.',
|
|
},
|
|
{
|
|
href: '/bulk-qr-code-generator',
|
|
title: 'Bulk QR Code Generator',
|
|
description:
|
|
'Useful when packaging programs need many codes across SKUs, inserts, or recurring runs.',
|
|
},
|
|
{
|
|
href: '/use-cases/coupon-qr-codes',
|
|
title: 'Sibling page: Coupon QR Codes',
|
|
description:
|
|
'Useful when packaging scans need to trigger a measurable offer or retention prompt.',
|
|
},
|
|
{
|
|
href: '/tools/barcode-generator',
|
|
title: 'Barcode Generator',
|
|
description:
|
|
'Free tool when packaging needs retail barcodes alongside QR codes.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What should a packaging QR code link to?',
|
|
answer:
|
|
'The best destination is usually a post-purchase action such as setup help, manuals, support, registration, or a product-specific resource hub.',
|
|
},
|
|
{
|
|
question: 'Can packaging QR codes be tracked?',
|
|
answer:
|
|
'Yes. With a trackable QR setup you can review how packaging scans perform by product line, batch, placement, or destination.',
|
|
},
|
|
{
|
|
question: 'Should packaging QR codes be dynamic?',
|
|
answer:
|
|
'They should be dynamic when product documentation, app links, support flows, or promotional destinations may change after the packaging is printed.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/packaging-qr-codes.png',
|
|
heroImageAlt: 'Product packaging QR mockup showing printed box label, support phone screen, and tracking card',
|
|
},
|
|
'real-estate-sign-qr-codes': {
|
|
...bySlug('real-estate-sign-qr-codes'),
|
|
eyebrow: 'Real Estate',
|
|
titleSuffix: 'for Listings, Brochures, and Open-House Routing',
|
|
metaDescription:
|
|
'Use real estate sign QR codes to route buyers to the current listing experience and compare sign, brochure, and open-house performance.',
|
|
intro:
|
|
'Real estate sign QR codes are strongest when listing traffic stays current even as inventory, open-house schedules, or brochure links change.',
|
|
answer:
|
|
'A real estate sign QR code should connect a passerby to the right listing, brochure, or inquiry flow today while keeping enough tracking context to compare sign performance over time.',
|
|
whenToUse: [
|
|
'You need signs, window displays, or property brochures to point to live listing information.',
|
|
'You want to compare scans from signs, flyers, open houses, or brokerage materials.',
|
|
'You need listing routes that can change after print when the property status or CTA changes.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Listing updates', text: 'Static links get stale', value: true },
|
|
{ label: 'Sign performance', text: 'Usually opaque', value: true },
|
|
{ label: 'Property routing', text: 'One fixed page', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Connect each sign QR to the right listing, brochure, or lead flow instead of a generic homepage.',
|
|
'Use trackable routing when the same property appears on signs, flyers, and open-house materials.',
|
|
'Change the destination when the listing status, CTA, or follow-up flow changes without replacing printed signs.',
|
|
],
|
|
workflowTitle: 'Where real estate QR systems become useful',
|
|
workflowIntro:
|
|
'Real estate print assets stay in the field while listing status and buyer next steps change. The QR setup should reflect that reality.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Live listing routing',
|
|
description:
|
|
'Keep signs useful even if the preferred listing page, brochure path, or inquiry CTA changes after installation.',
|
|
},
|
|
{
|
|
title: 'Source comparison',
|
|
description:
|
|
'Compare sign traffic against property flyers, open-house materials, and office displays without merging everything into one bucket.',
|
|
},
|
|
{
|
|
title: 'Lead-ready handoff',
|
|
description:
|
|
'Route scanners to the current listing hub, brochure request, or showing inquiry page instead of a dead-end listing snapshot.',
|
|
},
|
|
],
|
|
checklistTitle: 'Real estate sign QR checklist',
|
|
checklist: [
|
|
'Use a mobile-first listing page because most sign scans happen on phones.',
|
|
'Name tracking sources so sign, flyer, and open-house scans can be reviewed separately.',
|
|
'Update the destination when the property status or lead path changes.',
|
|
'Test scan distance and contrast on the actual sign material before production.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/qr-code-tracking',
|
|
title: 'Commercial parent: QR Code Tracking',
|
|
description:
|
|
'Best fit when the goal is comparing real-world property placements and scan context.',
|
|
},
|
|
{
|
|
href: '/qr-code-for-marketing-campaigns',
|
|
title: 'QR Codes for Marketing Campaigns',
|
|
description:
|
|
'Useful when property promotion sits inside a broader local acquisition campaign.',
|
|
},
|
|
{
|
|
href: '/use-cases/flyer-qr-codes',
|
|
title: 'Sibling page: Flyer QR Codes',
|
|
description:
|
|
'Useful when listing promotion depends on both sign traffic and printed collateral.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'How can I reuse expensive real estate yard signs for multiple listings?',
|
|
answer: 'By printing a dynamic QR code directly onto your metal or plastic yard sign. When a house sells, you move the sign to a new property and simply log into your dashboard to change the QR code\'s destination URL to the new listing.',
|
|
},
|
|
{
|
|
question: 'How large should a QR code be on a real estate sign for easy scanning from a car?',
|
|
answer: 'To be scannable from a vehicle parked at the curb (about 10-15 feet away), the QR code should be at least 4x4 inches (10x10 cm). Ensure there is high contrast, like a black code on a white background.',
|
|
},
|
|
{
|
|
question: 'What is the best destination for an open house QR code?',
|
|
answer: 'Instead of a static PDF flyer, link to a mobile-optimized digital property brochure or a lead-capture form. This allows you to collect the contact information of interested buyers instantly before they leave the property.',
|
|
},
|
|
{
|
|
question: 'Can a QR code automatically save my agent contact details to a buyer\'s phone?',
|
|
answer: 'Yes. You can create a vCard QR code. When scanned, it prompts the buyer\'s smartphone to instantly add your name, phone number, email, and photo directly to their contacts app.',
|
|
},
|
|
{
|
|
question: 'Will real estate QR codes work if there is no cell service at the property?',
|
|
answer: 'A standard URL QR code requires an internet connection to load the property page. If you are selling rural properties with no cell service, consider using an offline PDF QR code or a vCard QR code, which encode the data directly into the matrix.',
|
|
},
|
|
{
|
|
question: 'Can I track which neighborhoods generate the most interest?',
|
|
answer: 'Absolutely. If you use different dynamic QR codes for signs in different neighborhoods, your analytics dashboard will show you exactly which signs are getting scanned the most, helping you focus your marketing efforts.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/real-estate-sign-qr-codes.png',
|
|
heroImageAlt: 'Real estate sign QR mockup with yard sign, open-house flyer, and listing phone preview',
|
|
},
|
|
'feedback-qr-codes': {
|
|
...bySlug('feedback-qr-codes'),
|
|
eyebrow: 'Feedback',
|
|
titleSuffix: 'for Reviews, In-Store Feedback, and Follow-Up Journeys',
|
|
metaDescription:
|
|
'Use feedback QR codes to capture customer responses, route high-intent users into review flows, and measure which placements get feedback.',
|
|
intro:
|
|
'Feedback QR codes work best when they remove friction from the review or response step and still let you measure which placements actually drive action.',
|
|
answer:
|
|
'A feedback QR code should make it easy for customers to leave a response in the moment while giving your team enough context to compare locations, surfaces, or follow-up performance.',
|
|
whenToUse: [
|
|
'You want table cards, receipts, packaging inserts, or in-store prompts to collect feedback fast.',
|
|
'You need a cleaner path from offline service moments into reviews or internal feedback collection.',
|
|
'You want to compare where feedback requests actually convert instead of placing the same prompt everywhere.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Feedback routing', text: 'Often generic', value: true },
|
|
{ label: 'Placement reporting', text: 'Weak by default', value: true },
|
|
{ label: 'Review flow control', text: 'Hard to tune', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Place feedback QR codes where the customer can act immediately after the experience, not hours later.',
|
|
'Route the scan into the right feedback or review flow for that context.',
|
|
'Track scans and responses by placement so you know which surfaces deserve continued print inventory.',
|
|
],
|
|
workflowTitle: 'Feedback QR flows that are worth measuring',
|
|
workflowIntro:
|
|
'Feedback requests perform differently depending on timing, location, and the post-scan experience. The QR flow should reflect that.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Moment-of-service feedback',
|
|
description:
|
|
'Capture responses while the customer is still on site, at the table, or inside the post-purchase moment.',
|
|
},
|
|
{
|
|
title: 'Review routing',
|
|
description:
|
|
'Separate internal feedback collection from external review requests so the business controls the next step more clearly.',
|
|
},
|
|
{
|
|
title: 'Placement comparison',
|
|
description:
|
|
'Compare table cards, receipts, packaging inserts, and counter displays to see where customers actually respond.',
|
|
},
|
|
{
|
|
title: 'Employee and event feedback',
|
|
description:
|
|
'Use break-room posters, badge inserts, or post-event handouts to collect internal or attendee feedback anonymously - without email lists or logins.',
|
|
},
|
|
],
|
|
checklistTitle: 'Feedback QR checklist',
|
|
checklist: [
|
|
'Ask for one simple next action after the scan instead of combining review, survey, and support in one step.',
|
|
'Place feedback prompts where the service experience is still fresh.',
|
|
'Name or tag locations so scan and response performance can be reviewed later.',
|
|
"Use a short, obvious CTA such as 'Scan to leave feedback' or 'Scan to rate your visit'.",
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/qr-code-tracking',
|
|
title: 'Commercial parent: QR Code Tracking',
|
|
description:
|
|
'Best fit when you need to compare feedback placements and understand scan context.',
|
|
},
|
|
{
|
|
href: '/blog/trackable-qr-codes',
|
|
title: 'Trackable QR Codes',
|
|
description:
|
|
'Support article for teams that want a measurable review or response program across multiple placements.',
|
|
},
|
|
{
|
|
href: '/use-cases/qr-codes-for-review-collection',
|
|
title: 'QR Codes for Review Collection',
|
|
description:
|
|
'Use this when public review requests need dedicated placement tracking and dynamic routing.',
|
|
},
|
|
{
|
|
href: '/use-cases/coupon-qr-codes',
|
|
title: 'Sibling page: Coupon QR Codes',
|
|
description:
|
|
'Useful when the same offline surfaces support both feedback collection and post-visit offers.',
|
|
},
|
|
{
|
|
href: '/tools/google-review-qr-code',
|
|
title: 'Google Review QR Code Generator',
|
|
description:
|
|
'Free tool when the feedback ask should become a public Google review.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What is a feedback QR code?',
|
|
answer:
|
|
'A feedback QR code sends customers to a review, survey, or response form so they can give feedback immediately after a visit or purchase.',
|
|
},
|
|
{
|
|
question: 'Can feedback QR codes be tracked?',
|
|
answer:
|
|
'Yes. A trackable setup can show which placements, locations, or materials generate the most scans and responses.',
|
|
},
|
|
{
|
|
question: 'Where should I place a feedback QR code?',
|
|
answer:
|
|
'Place it where the customer can act right after the experience, such as on table cards, receipts, counters, packaging inserts, or post-service handouts.',
|
|
},
|
|
{
|
|
question: 'Should feedback be anonymous or personalized?',
|
|
answer:
|
|
'Anonymous forms get more honest responses and work well for employee or in-store feedback. Personalized flows (with an order or table number in the destination URL) let you follow up on specific experiences. The QR code itself works the same either way - the difference is the form it points to.',
|
|
},
|
|
{
|
|
question: 'Can I use feedback QR codes for events?',
|
|
answer:
|
|
'Yes. Print the code on badges, programs, or exit signage so attendees respond while the session is still fresh. With a dynamic QR code you can switch the destination from a pre-event survey to a post-event one without reprinting.',
|
|
},
|
|
{
|
|
question: 'Can I use QR codes for employee feedback?',
|
|
answer:
|
|
'Yes. Break rooms, notice boards, and shift handout sheets are common placements. An anonymous form behind the QR code lowers the barrier for honest internal feedback - no login, no email trail.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/feedback-qr-codes.png',
|
|
heroImageAlt: 'Feedback QR counter card with receipt QR and smartphone review feed preview',
|
|
},
|
|
'qr-codes-for-review-collection': {
|
|
...bySlug('qr-codes-for-review-collection'),
|
|
eyebrow: 'Review collection',
|
|
titleSuffix: 'for Receipts, Table Cards, Packaging, and Counters',
|
|
metaDescription:
|
|
'Use QR codes for review collection to route happy customers into the right review flow and measure which placements get scanned.',
|
|
intro:
|
|
'Review collection QR codes work when the ask appears at the exact moment a customer is ready to respond, and when each placement can be measured later.',
|
|
answer:
|
|
'A review collection QR code sends satisfied customers to the right review or feedback flow while helping your team compare which physical prompts get scanned.',
|
|
whenToUse: [
|
|
'You ask for reviews on receipts, table cards, packaging inserts, checkout counters, or post-service handouts.',
|
|
'You want a cleaner path from a positive real-world moment into a Google review, private form, or follow-up route.',
|
|
'You need to compare review-request placements instead of treating every printed prompt as one blended source.',
|
|
],
|
|
comparisonItems: [
|
|
{
|
|
label: 'Review destination',
|
|
text: 'Can change by campaign',
|
|
value: true,
|
|
},
|
|
{
|
|
label: 'Placement measurement',
|
|
text: 'Tracked by surface',
|
|
value: true,
|
|
},
|
|
{
|
|
label: 'Follow-up routing',
|
|
text: 'Controlled after print',
|
|
value: true,
|
|
},
|
|
],
|
|
howToSteps: [
|
|
'Choose the exact review action for the context: Google review, private feedback, support follow-up, or a routed choice page.',
|
|
'Create a trackable QR code for each major placement so table cards, receipts, counters, and packaging do not blend together.',
|
|
'Review scan and response patterns before reprinting or expanding the review request to more locations.',
|
|
],
|
|
workflowTitle: 'Review prompts that can be improved after launch',
|
|
workflowIntro:
|
|
'The best review request is not louder. It is placed better, routed better, and measured well enough to improve the next print run.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Moment-matched prompts',
|
|
description:
|
|
'Put the QR code where the customer has just finished the experience: the receipt, checkout counter, table card, package insert, or service handoff.',
|
|
},
|
|
{
|
|
title: 'Controlled review routing',
|
|
description:
|
|
'Send happy customers to the intended review destination while keeping the option to change that route if the platform, campaign, or policy changes.',
|
|
},
|
|
{
|
|
title: 'Placement-level reporting',
|
|
description:
|
|
'Compare which printed surfaces actually earn scans so the next batch of cards, receipts, and inserts is based on evidence.',
|
|
},
|
|
],
|
|
checklistTitle: 'Review collection QR checklist',
|
|
checklist: [
|
|
"Use one clear CTA on the printed asset, such as 'Scan to leave a review'.",
|
|
'Create separate QR codes for major placements or locations when comparison matters.',
|
|
'Keep the post-scan page mobile-first and focused on one review action.',
|
|
'Use dynamic routing when the review destination may change after materials are printed.',
|
|
'Review scan activity before ordering more cards, stickers, inserts, or receipt templates.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/tools/google-review-qr-code',
|
|
title: 'Google Review QR Code Generator',
|
|
description:
|
|
'Best fit when the review destination is a direct Google Business Profile review link.',
|
|
},
|
|
{
|
|
href: '/qr-code-tracking',
|
|
title: 'Commercial parent: QR Code Tracking',
|
|
description:
|
|
'Use tracking when review requests need placement, location, and timing visibility.',
|
|
},
|
|
{
|
|
href: '/use-cases/feedback-qr-codes',
|
|
title: 'Sibling page: Feedback QR Codes',
|
|
description:
|
|
'Useful when the same surfaces should collect private feedback as well as public reviews.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What is a review collection QR code?',
|
|
answer:
|
|
'A review collection QR code sends customers from a physical prompt to a review or feedback flow, such as a Google review link, private form, or routed follow-up page.',
|
|
},
|
|
{
|
|
question: 'Where should I place QR codes for review collection?',
|
|
answer:
|
|
'The best placements are receipts, table cards, checkout counters, packaging inserts, service handouts, and other surfaces customers see immediately after a positive experience.',
|
|
},
|
|
{
|
|
question: 'Should review collection QR codes be dynamic?',
|
|
answer:
|
|
'Yes, when you may need to update the review destination, test different placements, or route customers differently after the printed material is already live.',
|
|
},
|
|
{
|
|
question: 'Can I track review QR code scans?',
|
|
answer:
|
|
'Yes. A trackable review QR setup can show which placements or locations generate scans, while the actual review submission still happens on the destination platform or form.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/qr-codes-for-review-collection.png',
|
|
heroImageAlt: 'Review collection QR setup with table card, receipt QR, review prompt phone, and scan analytics preview',
|
|
},
|
|
'payment-qr-codes': {
|
|
...bySlug('payment-qr-codes'),
|
|
eyebrow: 'Payments',
|
|
titleSuffix: 'for Mobile Checkout, Counter Payments, and Printed Prompts',
|
|
metaDescription:
|
|
'Use payment QR codes to route customers into a mobile payment action that stays current even when links or workflows change.',
|
|
intro:
|
|
'Payment QR codes are most useful when the printed prompt stays simple while the underlying payment destination can change with the business.',
|
|
answer:
|
|
'A payment QR code should move a scanner directly into the intended payment action on mobile without forcing the business to replace printed prompts every time the payment flow changes.',
|
|
whenToUse: [
|
|
'You use printed payment prompts on counters, tables, invoices, or leave-behind materials.',
|
|
'You need a mobile-first payment path instead of asking customers to type a long URL.',
|
|
'You want flexibility when the payment link, provider, or landing flow changes over time.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Payment destination', text: 'Fixed once printed', value: true },
|
|
{ label: 'Provider changes', text: 'Reprint required', value: true },
|
|
{ label: 'Post-scan routing', text: 'Limited', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Decide which payment action the code should trigger: direct payment, checkout page, invoice page, or service deposit.',
|
|
'Generate one QR per real payment context instead of one generic payment code for everything.',
|
|
'Use a destination that can be updated when your payment provider or checkout flow changes.',
|
|
],
|
|
workflowTitle: 'Payment QR workflows that stay practical after print',
|
|
workflowIntro:
|
|
'Payment prompts live on physical surfaces longer than the payment links behind them. The QR workflow should absorb that change instead of forcing reprints.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Counter and table payments',
|
|
description:
|
|
'Use printed QR prompts to move a customer into a fast mobile payment step without manual URL entry.',
|
|
},
|
|
{
|
|
title: 'Invoice and leave-behind flows',
|
|
description:
|
|
'Attach payment actions to printed materials that may remain in circulation after a provider or link update.',
|
|
},
|
|
{
|
|
title: 'Context-specific routing',
|
|
description:
|
|
'Send different payment scenarios to the right checkout or follow-up path instead of one catch-all destination.',
|
|
},
|
|
],
|
|
checklistTitle: 'Payment QR checklist',
|
|
checklist: [
|
|
'Make the scan CTA specific so users know they are opening a payment action.',
|
|
'Use a mobile-first checkout or payment screen.',
|
|
'Keep one QR per payment context when the follow-up steps differ.',
|
|
'Update the destination if provider links or invoice flows change after print.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/dynamic-qr-code-generator',
|
|
title: 'Commercial parent: Dynamic QR Code Generator',
|
|
description:
|
|
'Best fit when the printed payment prompt must survive future destination changes.',
|
|
},
|
|
{
|
|
href: '/tools/paypal-qr-code',
|
|
title: 'PayPal QR Code tool',
|
|
description:
|
|
'Useful for direct payment-oriented workflows when PayPal is the intended post-scan action.',
|
|
},
|
|
{
|
|
href: '/restaurants',
|
|
title: 'Restaurant QR Codes',
|
|
description:
|
|
'Useful when table cards combine service information and a later payment or ordering action.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What should a payment QR code link to?',
|
|
answer:
|
|
'It should link to the actual mobile payment action you want the user to take, such as a checkout page, invoice page, or direct payment destination.',
|
|
},
|
|
{
|
|
question: 'Should payment QR codes be dynamic?',
|
|
answer:
|
|
'Yes, when the payment destination, provider, or checkout flow may change after the printed code is already in use.',
|
|
},
|
|
{
|
|
question: 'Where do payment QR codes work best?',
|
|
answer:
|
|
'They work best on printed surfaces where a fast mobile payment step is valuable, such as counters, invoices, tables, service documents, or leave-behind materials.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/payment-qr-codes.png',
|
|
heroImageAlt: 'Payment QR invoice mockup with mobile checkout screen and payment confirmation preview',
|
|
},
|
|
'coupon-qr-codes': {
|
|
...bySlug('coupon-qr-codes'),
|
|
eyebrow: 'Offers',
|
|
titleSuffix: 'for Measurable Discounts, Redemptions, and Local Promotions',
|
|
metaDescription:
|
|
'Use coupon QR codes to connect printed offers with measurable scans, current discount pages, and cleaner redemption reporting.',
|
|
intro:
|
|
'Coupon QR codes are strongest when the discount path stays current and your team can see which print placements actually generate redemptions.',
|
|
answer:
|
|
'A coupon QR code should connect one printed offer to a landing or redemption flow you can update later while preserving enough tracking context to compare placements and promotion waves.',
|
|
whenToUse: [
|
|
'You run discounts on flyers, receipts, inserts, posters, or local print campaigns.',
|
|
'You want to compare which printed offer placements drive scans or redemptions.',
|
|
'You need the offer destination to stay current even if the promotion changes after print.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Offer changes', text: 'Static links go stale', value: true },
|
|
{ label: 'Redemption visibility', text: 'Often weak', value: true },
|
|
{ label: 'Placement comparison', text: 'Usually manual', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Create one coupon QR flow per actual offer or placement group instead of mixing promotions together.',
|
|
'Use a destination or coupon page that can change after distribution if the offer window shifts.',
|
|
'Review scan and redemption context by flyer, receipt, package insert, or local placement before scaling the next campaign.',
|
|
],
|
|
workflowTitle: 'Coupon QR systems that improve the next campaign',
|
|
workflowIntro:
|
|
'Printed offers are only useful if the path behind them stays live and the results can be reviewed later. A coupon QR should support both.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Offer routing after print',
|
|
description:
|
|
'Keep the same printed discount prompt alive while the landing page, code, or campaign framing changes.',
|
|
},
|
|
{
|
|
title: 'Placement reporting',
|
|
description:
|
|
'Compare where coupons get scanned or redeemed so posters, flyers, inserts, and receipts stop being one blended source.',
|
|
},
|
|
{
|
|
title: 'Redemption-focused follow-up',
|
|
description:
|
|
'Route the scan into a path that makes redemption easy instead of forcing the user to search for the offer again.',
|
|
},
|
|
],
|
|
checklistTitle: 'Coupon QR checklist',
|
|
checklist: [
|
|
'Write the offer clearly on the printed asset so the QR code reinforces one promise.',
|
|
'Use distinct tracking for major placements or campaign waves.',
|
|
'Keep the redemption page or coupon path mobile-friendly.',
|
|
'Update the destination when the offer changes instead of leaving dead promotions in circulation.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/qr-code-tracking',
|
|
title: 'Commercial parent: QR Code Tracking',
|
|
description:
|
|
'Best fit when the value comes from comparing placements and measuring offer performance.',
|
|
},
|
|
{
|
|
href: '/blog/trackable-qr-codes',
|
|
title: 'Trackable QR Codes',
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|
description:
|
|
'Support article for teams that want a more measurable coupon or discount program.',
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|
},
|
|
{
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|
href: '/use-cases/flyer-qr-codes',
|
|
title: 'Sibling page: Flyer QR Codes',
|
|
description:
|
|
'Useful when the coupon is part of a measurable flyer or local promotion program.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What is a coupon QR code?',
|
|
answer:
|
|
'A coupon QR code sends users to an offer or redemption page so the discount can be claimed without typing a URL or code manually.',
|
|
},
|
|
{
|
|
question: 'Can coupon QR codes be tracked?',
|
|
answer:
|
|
'Yes. A trackable setup helps compare scans and coupon performance across placements such as flyers, posters, inserts, or receipts.',
|
|
},
|
|
{
|
|
question: 'Should a coupon QR code be dynamic?',
|
|
answer:
|
|
'Yes, when the promotion, landing page, or redemption flow may change while the printed asset is still in circulation.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/coupon-qr-codes.png',
|
|
heroImageAlt: 'Coupon QR campaign flyer with offer landing page and conversion preview card',
|
|
},
|
|
'qr-codes-for-hotel': {
|
|
...bySlug('qr-codes-for-hotel'),
|
|
eyebrow: 'Hotels',
|
|
titleSuffix: 'for Guest Journeys, Room Service, and Check-In',
|
|
metaDescription:
|
|
'Use hotel welcome QR codes to route guests to current menus, check-in flows, privacy forms, or local journeys without reprinting cards.',
|
|
intro:
|
|
'Hotel welcome QR codes work best when guest-facing cards stay in place while the destination can update behind them.',
|
|
answer:
|
|
'A hotel welcome QR code should point guests to a current mobile-friendly journey for check-in, room service, or local services that can change over time.',
|
|
whenToUse: [
|
|
'Your room-service menus, check-in flows, or local guest guides change seasonally.',
|
|
'You want one stable printed card in the room or at reception.',
|
|
'You need guests to reach an up-to-date mobile page without a new print run.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Menu updates', text: 'Requires reprint', value: true },
|
|
{ label: 'Guest routing', text: 'Single fixed page', value: true },
|
|
{ label: 'Post-check-in tracking', text: 'Limited', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Create one welcome QR destination for the hotel or room rollout.',
|
|
'Send scanners to the current guest menu, check-in flow, or local guide.',
|
|
'Update the destination as offers, hours, or services change.',
|
|
],
|
|
workflowTitle: 'What a good hotel QR setup should handle',
|
|
workflowIntro:
|
|
'Guest requests change faster than room cards. The QR workflow should make print stable while stays current.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Stable room cards',
|
|
description: 'Keep the same welcome QR in rooms and at reception while the linked guest experience changes.',
|
|
},
|
|
{
|
|
title: 'Seasonal updates',
|
|
description: 'Keep the same welcome QR in rooms and at reception while the linked guest experience changes.',
|
|
},
|
|
{
|
|
title: 'Service routing',
|
|
description: 'Point guests to room service, check-in, or local guides without replacing cards.',
|
|
},
|
|
],
|
|
checklistTitle: 'Hotel QR checklist',
|
|
checklist: [
|
|
'Use a mobile-first guest page instead of a static PDF when possible.',
|
|
'Keep the same printed QR on every surface you do not want to replace often.',
|
|
"Use CTA copy like 'Scan for menu' or 'Scan for check-in' so the intent is obvious.",
|
|
'Pair placements with trackable destinations when you test room signage, table tents, or reception cards.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/dynamic-qr-code-generator',
|
|
title: 'Commercial parent: Dynamic QR Code Generator',
|
|
description: 'Best fit when the real need is editing the guest destination after print.',
|
|
},
|
|
{
|
|
href: '/use-cases/payment-qr-codes',
|
|
title: 'Sibling page: Payment QR Codes',
|
|
description: 'Useful when the same physical surfaces need an up-to-date post-scan payment action.',
|
|
},
|
|
{
|
|
href: '/blog/static-vs-dynamic-qr-code',
|
|
title: 'Static vs Dynamic QR Codes',
|
|
description: 'Existing editorial asset for choosing editable QR destinations.',
|
|
},
|
|
{
|
|
href: '/tools/wifi-qr-code',
|
|
title: 'WiFi QR Code Generator',
|
|
description: 'Free tool so guests join the hotel WiFi without typing a password.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'Should a hotel welcome QR code be static or dynamic?',
|
|
answer: 'Use a dynamic QR code when the guest destination may change. That lets you update the landing page without replacing cards in every room.',
|
|
},
|
|
{
|
|
question: 'What should a hotel welcome QR code link to?',
|
|
answer: 'Link to a mobile-first guest page for room service, check-in, or a short service hub that helps guests reach the right option fast.',
|
|
},
|
|
{
|
|
question: 'Can I use one hotel QR code in multiple places?',
|
|
answer: 'Yes. One hotel QR code can be reused across rooms, reception, flyers, and takeaway materials, especially when the destination is managed dynamically.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/qr-codes-for-hotel.png',
|
|
heroImageAlt: 'Hotel welcome QR card with smartphone guest services and room service preview',
|
|
},
|
|
'qr-codes-for-barbershops': {
|
|
...bySlug('qr-codes-for-barbershops'),
|
|
eyebrow: 'Barbershops',
|
|
titleSuffix: 'for Booking, Waitlist, and Loyalty Offers',
|
|
metaDescription:
|
|
'Use barbershop QR codes to send clients to booking pages, waitlists, and loyalty offers while keeping print stable.',
|
|
intro:
|
|
'Barbershop QR codes work best when the code on chairs, mirrors, and counters stays fixed while the booking or loyalty destination changes.',
|
|
answer:
|
|
'A barbershop QR code should point clients to a current booking, waitlist, or loyalty flow they can update without replacing printed promo cards.',
|
|
whenToUse: [
|
|
'Your booking page, waitlist, or loyalty offer changes more often than your printed cards.',
|
|
'You want one QR to work across chairs, counters, reception, and follow-up cards.',
|
|
'You need a cleaner handoff than asking clients to type a URL on a small card.',
|
|
],
|
|
comparisonItems: [
|
|
{ label: 'Booking updates', text: 'Requires new cards', value: true },
|
|
{ label: 'Service routing', text: 'Single fixed page', value: true },
|
|
{ label: 'Client follow-up', text: 'Weak by default', value: true },
|
|
],
|
|
howToSteps: [
|
|
'Choose the client action after the scan: book, waitlist, save loyalty, or view services.',
|
|
'Generate a QR code that sends clients to that destination or booking-ready landing page.',
|
|
'Keep the print the same and update the linked destination when offers evolve.',
|
|
],
|
|
workflowTitle: 'What a good barbershop QR setup should handle',
|
|
workflowIntro:
|
|
'Barbershop prints move fast. The workflow behind the QR should keep print stable while client routing stays current.',
|
|
workflowCards: [
|
|
{
|
|
title: 'Current booking flow',
|
|
description: 'Send scanners to a current booking or waitlist page so the next step is confirming service time, not calling back.',
|
|
},
|
|
{
|
|
title: 'Offer updates',
|
|
description: 'Update the destination when offers, prices, or staff change while old cards are still in circulation.',
|
|
},
|
|
{
|
|
title: 'Loyalty follow-up',
|
|
description: 'Point repeat clients to loyalty offers instead of a generic homepage.',
|
|
},
|
|
],
|
|
checklistTitle: 'Barbershop QR checklist',
|
|
checklist: [
|
|
'Pick one client action after the scan to keep the QR purpose clear.',
|
|
'Make the booking page mobile-first because most scans happen at the chair or counter.',
|
|
"Use CTA copy such as 'Scan to book' or 'Scan for today\'s offers'.",
|
|
'Test the print placement and size before ordering a large run.',
|
|
],
|
|
supportLinks: [
|
|
{
|
|
href: '/dynamic-qr-code-generator',
|
|
title: 'Commercial parent: Dynamic QR Code Generator',
|
|
description: 'Best fit when the loyalty destination changes more often than the printed card does.',
|
|
},
|
|
{
|
|
href: '/use-cases/business-card-qr-codes',
|
|
title: 'Sibling page: Business Card QR Codes',
|
|
description: 'Another contact-first workflow where the destination needs to stay current after print.',
|
|
},
|
|
{
|
|
href: '/blog/static-vs-dynamic-qr-code',
|
|
title: 'Static vs Dynamic QR Codes',
|
|
description: 'Useful background for choosing dynamic QR destinations.',
|
|
},
|
|
{
|
|
href: '/tools/google-review-qr-code',
|
|
title: 'Google Review QR Code Generator',
|
|
description: 'Free tool for turning happy clients at the counter into public Google reviews.',
|
|
},
|
|
],
|
|
faq: [
|
|
{
|
|
question: 'What should a barbershop QR code link to?',
|
|
answer: 'The best destination is the next client action you want: booking, waitlist, loyalty page, or services page.',
|
|
},
|
|
{
|
|
question: 'Do barbershop QR codes need to be dynamic?',
|
|
answer: 'Yes, if the booking, offer, or follow-up flow may change while the printed card is still in circulation.',
|
|
},
|
|
{
|
|
question: 'Can a barbershop QR code send clients straight to booking?',
|
|
answer: 'Yes. A QR that opens the current booking flow is often the most practical use case for chair-side and counter scans.',
|
|
},
|
|
],
|
|
heroImage: '/marketing/use-cases/qr-codes-for-barbershops.png',
|
|
heroImageAlt: 'Barbershop mirror QR sticker with booking phone screen and loyalty preview',
|
|
},
|
|
};
|
|
|
|
export function getUseCasePage(slug: string): UseCasePageContent | undefined {
|
|
return useCasePageContent[slug];
|
|
}
|