4.1 KiB
4.1 KiB
GreenLens — Weekly Influencer Scout Report
Week of April 15, 2026 | Markets: US, UK, Australia, Canada
Summary
| Metric | Count |
|---|---|
| Markets Searched | 4 (US, UK, Australia, Canada) |
| Total Potential Partners Identified | 10 |
| Contacts Saved to Apollo | 10 (all new, label: GreenLens - Influencer Prospects) |
| Emails Available | 0 (requires Apollo paid plan) |
Top 10 Most Promising Partners
1. Summer Rayne Oakes
- Title: Plant Influencer & Environmental Scientist
- Platform: Homestead Brooklyn — New York, USA
- Following: ~300K YouTube · ~400K Instagram
- Why: Science-backed houseplant content, exact target audience. Existing brand partnership history. High trust, high reach.
2. Hilton Carter
- Title: Plant Stylist, Author & Content Creator
- Platform: Hilton Carter Creative — Baltimore, USA
- Following: ~500K Instagram · HGTV collaborator
- Why: Audience buys unfamiliar statement plants they immediately need to identify. Natural fit for "new plant unboxing" sponsorship.
3. Christopher Griffin (Plant Kween)
- Title: Plant Influencer & Content Creator
- Platform: Plant Kween LLC — New York, USA
- LinkedIn: linkedin.com/in/chris-grif
- Following: ~400K Instagram · growing TikTok
- Why: One of the most culturally influential plant creators in the US. Huge, highly engaged, diverse community. Strong ambassador candidate.
4. Nick Cutsumpas (Farmer Nick)
- Title: Horticulturist, Plant Coach & Content Creator
- Platform: Farmer Nick — New York, USA
- Following: ~200K Instagram · TEDx speaker
- Why: Licensed horticulturist — endorsement adds credibility to GreenLens AI accuracy claims. Sustainability brand aligns with GreenLens values.
5. Darryl Cheng (House Plant Journal)
- Title: Plant Content Creator & Author
- Platform: House Plant Journal — Toronto, Canada
- LinkedIn: linkedin.com/in/darryl-t-cheng
- Following: ~400K Instagram
- Why: Already operates in plant-tech intersection (advisor to plant care app). Audience actively seeks ID help. Priority outreach target.
6. Jane Perrone
- Title: Houseplant Podcaster, Journalist & Educator
- Platform: On The Ledge Podcast — United Kingdom
- Following: 10K–50K dedicated podcast listeners
- Why: UK's leading houseplant podcast. High-intent audience. Promo code partnership would convert well in underserved UK market.
7. James Wong
- Title: Botanist, Garden Designer & TV Presenter
- Platform: BBC / Freelance — London, UK
- Phone: +44 20 7580 0702
- Following: ~200K Twitter/X · BBC TV audience
- Why: MSc from Kew Gardens, trains botanist. Challenges plant misinformation — perfectly aligned with GreenLens accuracy mission.
8. Monty Don
- Title: Garden Expert, Author & TV Presenter
- Platform: BBC Gardeners' World — Herefordshire, UK
- Following: ~500K Twitter/X · millions of TV viewers
- Why: Most recognized gardening personality in UK. Requires talent agency outreach. Mainstream credibility multiplier.
9. Costa Georgiadis
- Title: Garden Expert & TV Presenter
- Platform: ABC Gardening Australia — Sydney, Australia
- Phone: +61 2 8333 2821
- Following: National TV audience · 50K–100K social
- Why: Gateway to Australia. Native flora is a GreenLens competitive advantage. Warm, approachable style makes sponsorships feel organic.
10. Harli G
- Title: Plant Content Creator & YouTuber
- Platform: Harli G Plants — United States
- Following: ~300K YouTube · growing Instagram
- Why: Young audience (18–34), acquisition-stage. Live GreenLens demos ("scan this mystery plant") convert well. High conversion per video.
Next Steps
| Priority | Action |
|---|---|
| High | Upgrade Apollo plan to unlock email enrichment |
| High | Priority outreach: Darryl Cheng, Nick Cutsumpas, Harli G |
| Medium | Ambassador/podcast deal: Plant Kween, Jane Perrone |
| Low | Agency route for Monty Don & Costa Georgiadis |
| Next week | Add TikTok-native micro-influencers (<100K) and plant photographers |