92 lines
4.1 KiB
Markdown
92 lines
4.1 KiB
Markdown
# GreenLens — Weekly Influencer Scout Report
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Week of April 15, 2026 | Markets: US, UK, Australia, Canada
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## Summary
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| Metric | Count |
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|--------|-------|
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| Markets Searched | 4 (US, UK, Australia, Canada) |
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| Total Potential Partners Identified | 10 |
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| Contacts Saved to Apollo | 10 (all new, label: GreenLens - Influencer Prospects) |
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| Emails Available | 0 (requires Apollo paid plan) |
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---
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## Top 10 Most Promising Partners
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### 1. Summer Rayne Oakes
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- **Title:** Plant Influencer & Environmental Scientist
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- **Platform:** Homestead Brooklyn — New York, USA
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- **Following:** ~300K YouTube · ~400K Instagram
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- **Why:** Science-backed houseplant content, exact target audience. Existing brand partnership history. High trust, high reach.
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### 2. Hilton Carter
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- **Title:** Plant Stylist, Author & Content Creator
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- **Platform:** Hilton Carter Creative — Baltimore, USA
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- **Following:** ~500K Instagram · HGTV collaborator
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- **Why:** Audience buys unfamiliar statement plants they immediately need to identify. Natural fit for "new plant unboxing" sponsorship.
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### 3. Christopher Griffin (Plant Kween)
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- **Title:** Plant Influencer & Content Creator
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- **Platform:** Plant Kween LLC — New York, USA
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- **LinkedIn:** linkedin.com/in/chris-grif
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- **Following:** ~400K Instagram · growing TikTok
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- **Why:** One of the most culturally influential plant creators in the US. Huge, highly engaged, diverse community. Strong ambassador candidate.
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### 4. Nick Cutsumpas (Farmer Nick)
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- **Title:** Horticulturist, Plant Coach & Content Creator
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- **Platform:** Farmer Nick — New York, USA
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- **Following:** ~200K Instagram · TEDx speaker
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- **Why:** Licensed horticulturist — endorsement adds credibility to GreenLens AI accuracy claims. Sustainability brand aligns with GreenLens values.
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### 5. Darryl Cheng (House Plant Journal)
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- **Title:** Plant Content Creator & Author
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- **Platform:** House Plant Journal — Toronto, Canada
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- **LinkedIn:** linkedin.com/in/darryl-t-cheng
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- **Following:** ~400K Instagram
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- **Why:** Already operates in plant-tech intersection (advisor to plant care app). Audience actively seeks ID help. **Priority outreach target.**
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### 6. Jane Perrone
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- **Title:** Houseplant Podcaster, Journalist & Educator
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- **Platform:** On The Ledge Podcast — United Kingdom
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- **Following:** 10K–50K dedicated podcast listeners
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- **Why:** UK's leading houseplant podcast. High-intent audience. Promo code partnership would convert well in underserved UK market.
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### 7. James Wong
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- **Title:** Botanist, Garden Designer & TV Presenter
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- **Platform:** BBC / Freelance — London, UK
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- **Phone:** +44 20 7580 0702
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- **Following:** ~200K Twitter/X · BBC TV audience
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- **Why:** MSc from Kew Gardens, trains botanist. Challenges plant misinformation — perfectly aligned with GreenLens accuracy mission.
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### 8. Monty Don
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- **Title:** Garden Expert, Author & TV Presenter
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- **Platform:** BBC Gardeners' World — Herefordshire, UK
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- **Following:** ~500K Twitter/X · millions of TV viewers
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- **Why:** Most recognized gardening personality in UK. Requires talent agency outreach. Mainstream credibility multiplier.
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### 9. Costa Georgiadis
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- **Title:** Garden Expert & TV Presenter
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- **Platform:** ABC Gardening Australia — Sydney, Australia
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- **Phone:** +61 2 8333 2821
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- **Following:** National TV audience · 50K–100K social
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- **Why:** Gateway to Australia. Native flora is a GreenLens competitive advantage. Warm, approachable style makes sponsorships feel organic.
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### 10. Harli G
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- **Title:** Plant Content Creator & YouTuber
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- **Platform:** Harli G Plants — United States
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- **Following:** ~300K YouTube · growing Instagram
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- **Why:** Young audience (18–34), acquisition-stage. Live GreenLens demos ("scan this mystery plant") convert well. High conversion per video.
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---
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## Next Steps
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| Priority | Action |
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|----------|--------|
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| High | Upgrade Apollo plan to unlock email enrichment |
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| High | Priority outreach: Darryl Cheng, Nick Cutsumpas, Harli G |
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| Medium | Ambassador/podcast deal: Plant Kween, Jane Perrone |
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| Low | Agency route for Monty Don & Costa Georgiadis |
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| Next week | Add TikTok-native micro-influencers (<100K) and plant photographers |
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