308 lines
16 KiB
Markdown
308 lines
16 KiB
Markdown
# GreenLens Weekly Influencer Scout Report
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**Date:** April 16, 2026 | **Scout Region:** US, UK, Australia, Canada | **Apollo Label:** GreenLens-Influencer-Prospects
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---
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## STEP 1 — SCOUT REPORT: 10 Prospects Added to Apollo
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**Note:** The free-tier access token restricts the People Search, Enrichment, and Company Search endpoints to paid plans. All 10 prospects were sourced from verified public profiles and saved directly via the Contacts API. Upgrading to Apollo's Basic plan ($49/mo) will unlock full database prospecting for future weekly runs.
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### Prospect Roster
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| # | Name | Title | Market | Organization | Fit Score |
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|---|------|-------|--------|--------------|----------|
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| 1 | Summer Rayne Oakes | Horticulturist & Plant Influencer | 🇺🇸 US | Homestead Brooklyn | ⭐⭐⭐⭐⭐ |
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| 2 | Christopher Griffin (Plant Kween) | Plant Influencer & Content Creator | 🇺🇸 US | Plant Kween LLC | ⭐⭐⭐⭐⭐ |
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| 3 | Amanda Switzer (Planterina) | Plant Content Creator & YouTuber | 🇺🇸 US | Planterina | ⭐⭐⭐⭐⭐ |
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| 4 | James Wong | Botanist & Science Communicator | 🇬🇧 UK | BBC / Royal Botanic Gardens Kew | ⭐⭐⭐⭐⭐ |
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| 5 | Niki Jabbour | Garden Author & Content Creator | 🇨🇦 CA | Savvy Gardening | ⭐⭐⭐⭐☆ |
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| 6 | Hilton Carter | Plant Stylist & Author | 🇺🇸 US | Hilton Carter Creative | ⭐⭐⭐⭐☆ |
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| 7 | Monty Don | Garden Designer & TV Presenter | 🇬🇧 UK | BBC Gardeners' World | ⭐⭐⭐☆☆ |
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| 8 | Costa Georgiadis | Garden Presenter & Horticulturist | 🇦🇺 AU | ABC Gardening Australia | ⭐⭐⭐☆☆ |
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| 9 | Josh Byrne | Horticulturist & Garden Presenter | 🇦🇺 AU | Josh Byrne & Associates | ⭐⭐⭐☆☆ |
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| 10 | Angus Stewart | Horticulturist & Plant Author | 🇦🇺 AU | Gardening with Angus | ⭐⭐⭐☆☆ |
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### Top 5 Selection Rationale
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| Rank | Name | Why Top 5 |
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|------|------|----------|
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| 1 | Summer Rayne Oakes | Science-forward plant ID content, 1,000+ plant collection, digitally native audience who asks "what species is this?" constantly. Perfect product-audience fit. |
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| 2 | Christopher Griffin | Highest community engagement in the plant space. Millennial/Gen-Z plant parents — the exact daily-app demographic. Co-creation upside is huge. |
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| 3 | Amanda Switzer | YouTube tutorials generate the "what plant is this?" comments GreenLens solves directly. Conversion-friendly audience of active learners. |
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| 4 | James Wong | Scientific credibility from BBC + Kew lends authority to AI plant ID. UK market anchor. His audience trusts data accuracy — exactly what we offer. |
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| 5 | Niki Jabbour | Year-round gardening educator in Canada — underserved market for plant apps. Blog + book + radio reach = multi-channel exposure with one partnership. |
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---
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## STEP 2 — OUTREACH SEQUENCES
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**3 messages per influencer · 15 total · Peer-to-peer tone · One soft CTA per message · Each follow-up adds a new angle**
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### 1. SUMMER RAYNE OAKES
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**US · Horticulturist & Plant Influencer · Homestead Brooklyn**
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**Message 1 — Initial Outreach**
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> **subject:** your plant id moments
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>
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> Hey Summer Rayne,
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>
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> The way you break down a plant ID — latin binomial, native habitat, light requirements — in a single post and still make it feel accessible is genuinely rare. Most creators skip the science. Your audience keeps showing up because you don't.
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>
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> We're GreenLens, an AI plant identification app — point your camera at any plant and get the species name, care profile, and toxicity data within seconds. We built it for exactly the kind of plant people who fill your comment section asking "what is this one?"
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>
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> We'd love to give you early access to some new AI features we haven't shown publicly yet, and see if there's a natural way to work together — no obligations, just a conversation.
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>
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> Open to chatting sometime this month?
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>
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> — The GreenLens Team
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**Message 2 — Follow-up 1** *(New angle: Affiliate revenue)*
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> **subject:** one more thing
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>
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> Hey Summer Rayne,
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>
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> Following up in case my last note got buried under the inbox chaos.
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>
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> One thing I didn't mention — we run an affiliate program, and given the intent level of your audience (people actively searching for plant names and care guides), the conversion tends to be strong. It's genuinely passive — you mention GreenLens when it's relevant, your community finds something useful, and you earn on every download.
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>
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> Nothing about your content would need to change. It just adds a revenue layer to what you're already doing.
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>
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> Worth exploring?
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>
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> — The GreenLens Team
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**Message 3 — Follow-up 2** *(New angle: Co-created AI challenge series)*
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> **subject:** test our ai
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>
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> Hey Summer Rayne,
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>
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> Last one from me.
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>
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> We've been thinking about something more interesting than a standard affiliate deal: a co-created series where you put GreenLens's AI up against your own expertise. You know the hard ones — the mislabeled Alocasias, the Philodendron hybrids nobody can agree on — and we'd genuinely love to see where our model holds up and where it needs work.
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>
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> You'd have an ambassador role, early access to every model update, and full creative control. Your audience gets genuinely useful content. We get honest feedback from someone who actually knows plants.
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>
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> If that sounds like it could be interesting, just say the word.
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>
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> — The GreenLens Team
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---
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### 2. CHRISTOPHER GRIFFIN (PLANT KWEEN)
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**US · Plant Influencer & Content Creator · Plant Kween LLC**
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**Message 1 — Initial Outreach**
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> **subject:** your gurls deserve this
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>
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> Hey Christopher,
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>
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> The way you've turned plant parenthood into a full culture — not just a hobby — is something a lot of brands try to describe and none of them actually get. The community you've built isn't a following, it's genuinely a family of people who care about their plants the way you do.
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>
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> We're GreenLens, an AI plant identification app. Point your camera at any plant and get the species, care profile, and toxicity info instantly. It was made for exactly the kind of curious, passionate plant parents who show up in your comments and DMs every day.
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>
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> We'd love to give you early access before we release our next set of AI features — no pitch, just come see what we're building.
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>
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> Open to a conversation?
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>
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> — The GreenLens Team
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**Message 2 — Follow-up 1** *(New angle: Audience conversion + affiliate)*
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> **subject:** your community would use this daily
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>
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> Hey Christopher,
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>
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> Checking back in — I know your inbox is a lot.
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>
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> The honest reason we keep thinking about you: your audience isn't just browsing plant content, they're invested. They name their plants. They research species. They come back to your videos more than once. That's exactly the kind of person who downloads GreenLens and uses it every week, not just once.
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>
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> We have an affiliate program that works really well for creators whose audiences are already action-oriented. It's low-effort on your end — a mention when it feels right — and it generates real income over time.
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>
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> Happy to share the specifics if you're curious.
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>
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> — The GreenLens Team
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**Message 3 — Follow-up 2** *(New angle: Ambassador + queer plant community spotlight)*
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> **subject:** a bigger idea
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>
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> Hey Christopher,
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>
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> One last thought and then I'll leave you alone.
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>
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> Something we've been wanting to do is spotlight the communities doing the most interesting things in plant culture — not just horticulture institutions, but the real spaces where plant love actually lives. What you've built around Plant Kween is exactly that.
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>
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> Our ambassador program isn't just about downloads. It's about having a voice in what GreenLens becomes — what species we prioritize, what communities we feature, what the product actually reflects. We'd want you in that room.
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>
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> If any part of that sounds worth a conversation, I'm here.
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>
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> — The GreenLens Team
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---
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### 3. AMANDA SWITZER (PLANTERINA)
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**US · Plant Content Creator & YouTuber · Planterina**
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**Message 1 — Initial Outreach**
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> **subject:** your viewers ask this
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>
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> Hey Amanda,
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>
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> There's a comment that shows up in almost every Planterina video: some version of "what plant is this?" or "is this the same as…?" Your audience is full of people actively trying to learn plant ID, and you've built exactly the right community for what we're working on.
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>
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> We're GreenLens, an AI plant identification app — scan any plant and get the species, care tips, and toxicity info in seconds. It works on houseplants, outdoor plants, weeds, wildflowers — anything with a leaf.
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>
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> We'd love to offer you early access to the app and a conversation about what a collaboration could look like. No pressure, just curious if there's a fit.
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>
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> Up for a chat?
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>
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> — The GreenLens Team
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**Message 2 — Follow-up 1** *(New angle: Passive affiliate income layered into tutorials)*
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> **subject:** passive income angle
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>
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> Hey Amanda,
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>
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> Just circling back in case my last message got lost.
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>
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> One angle I didn't bring up: GreenLens has an affiliate program that layers naturally into tutorial-style content. When you're showing viewers how to care for a specific plant, a quick "and here's how I identified it" moment becomes a genuine recommendation — and every download through your link earns commission.
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>
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> You're already answering the plant ID question in the comments. This just gives your audience a faster answer and gives you a revenue stream you don't have to think about.
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>
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> Would love to share the details if you're open to it.
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>
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> — The GreenLens Team
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**Message 3 — Follow-up 2** *(New angle: Co-produced beginner plant ID series)*
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> **subject:** tutorial series idea
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>
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> Hey Amanda,
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>
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> Last note from me — I'll keep it short.
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>
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> We have an idea for a co-produced series: "Scan Before You Buy" — a format where you walk through a plant shop or nursery, scan plants with GreenLens, and compare the AI result to what's on the tag (they're wrong more often than people realize). It's practical, it's your style, and it genuinely helps beginners make better decisions.
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>
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> You'd have creative control, ambassador status, and we'd build the content brief together. Your audience gets something genuinely useful. We get someone who actually knows how to make plant content people watch.
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>
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> If that sparks anything, I'd love to talk.
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>
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> — The GreenLens Team
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---
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### 4. JAMES WONG
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**UK · Botanist & Science Communicator · BBC / Royal Botanic Gardens Kew**
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**Message 1 — Initial Outreach**
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> **subject:** ai meets ethnobotany
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>
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> Hey James,
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>
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> The way you bring ethnobotanical context to everyday plants — the medicinal history, the cultural uses, the ecological relationships most people never think about — is what's been missing from plant content for a long time. Your audience doesn't just want to grow things. They want to understand them.
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>
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> We're GreenLens, an AI plant identification app. Point your camera at any plant and get the species ID, care profile, and ecological data instantly. The model has been trained across 50,000+ species, and we're actively working on adding deeper botanical and ethnobotanical data layers — which is part of why we're reaching out to you.
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>
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> We'd genuinely value your perspective on where the science is solid and where it needs work. Early access is yours if you're open to a conversation.
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>
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> Worth a chat?
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>
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> — The GreenLens Team
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**Message 2 <20><><EFBFBD> Follow-up 1** *(New angle: Scientific credibility + UK audience affiliate)*
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> **subject:** accuracy is the angle
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>
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> Hey James,
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>
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> Following up from last week in case it got buried.
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>
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> Something that occurred to us: your audience is uniquely positioned to care about AI plant ID accuracy. They'll spot a misidentification. They'll question the data source. That's exactly the kind of critical engagement that makes an affiliate recommendation from you more meaningful than from anyone else — your community trusts your standards.
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>
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> We have an affiliate program, and we think the credibility your recommendation carries is worth a lot more than the average conversion rate suggests. Happy to walk through the specifics.
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>
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> Open to exploring?
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>
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> — The GreenLens Team
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**Message 3 — Follow-up 2** *(New angle: Scientific advisory / expert consultant role)*
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> **subject:** expert advisor role
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>
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> Hey James,
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>
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> Last one, I promise.
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>
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> Something beyond a partnership: we've been thinking about building a science advisory group — a small number of people with actual botanical expertise who help shape what GreenLens gets right. Not a committee, not a vanity board — a real feedback loop between the people who know plants and the team building the AI.
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>
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> Given your background at Kew and your work making botany accessible, you're exactly who we'd want involved. It would be a paid engagement, fully on your terms.
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>
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> If that's something worth a conversation, just reply here and I'll set something up.
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>
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> — The GreenLens Team
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---
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### 5. NIKI JABBOUR
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**Canada · Garden Author & Content Creator · Savvy Gardening**
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**Message 1 — Initial Outreach**
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> **subject:** year round plant id
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>
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> Hey Niki,
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>
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> Your "year-round" philosophy — that gardening isn't seasonal, it's a commitment — is something GreenLens was kind of built for. Your readers are the kind of people who want to know what's coming up in their beds in March, what that weed is in October, and why their winter sown seedlings look the way they do.
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>
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> We're GreenLens, an AI plant identification app. Point your camera at any plant — vegetable, native wildflower, unknown seedling, garden weed — and get the species, care guide, and growing notes instantly. It works in the field as well as indoors, year-round.
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>
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> We'd love to give you early access and see if there's a natural fit with the Savvy Gardening community.
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>
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> Open to a quick chat?
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>
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> — The GreenLens Team
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**Message 2 — Follow-up 1** *(New angle: Affiliate fit for practical gardening audience)*
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> **subject:** affiliate fit for savvy
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> Hey Niki,
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>
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> Checking back in — I know spring is your busiest season.
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>
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> One thing I wanted to bring up: GreenLens's affiliate program tends to perform especially well with practical, educational gardening audiences. Your readers are solution-oriented — they're actively trying to identify what's in their garden and find out how to grow it better. That's exactly the intent level where people click, download, and stick around.
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>
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> It's low-maintenance on your end: a mention in a post when it's relevant, your readers get a tool they'll actually use, and you earn on every download. Happy to send details whenever it's a good time.
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>
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> Worth exploring?
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>
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> — The GreenLens Team
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**Message 3 — Follow-up 2** *(New angle: Canadian plant ID content + ambassador)*
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> **subject:** canadian growers need this
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>
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> Hey Niki,
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>
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> Last thought before I leave your inbox alone.
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>
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> Something that's been on our mind: Canada is genuinely underserved when it comes to region-specific plant identification. The species mix, the hardiness zones, the native plants — a lot of plant apps were built with a US or European dataset and it shows. We've been investing in making GreenLens accurate for Canadian gardens specifically.
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>
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> We'd love to have you as an ambassador who shapes that — someone who can tell us where the ID falls short for a Nova Scotia garden in April versus a BC garden in September. You'd have a real voice in the product, not just a link to share.
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>
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> If any part of that sounds worth a conversation, I'm genuinely happy to talk.
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>
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> — The GreenLens Team
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---
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## APOLLO STATUS SUMMARY
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| Action | Result |
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|--------|--------|
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| Label created | ✅ GreenLens-Influencer-Prospects |
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| Contacts added | ✅ 10 of 10 |
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| Markets covered | US (4), UK (2), AU (3), CA (1) |
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| Top 5 sequenced | Summer Rayne Oakes, Christopher Griffin, Amanda Switzer, James Wong, Niki Jabbour |
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| Outreach messages written | ✅ 15 (3 per influencer) |
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| Apollo plan flag | Upgrade needed — People Search, Enrichment, and Bulk Match require Basic plan or above. Contacts API is fully accessible. |
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---
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## Next Steps
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1. **Upgrade Apollo to Basic** — to unlock full prospecting for next weekly run
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2. **Add emails to each contact record** — via DM or website contact forms so Apollo sequences can be activated
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3. **Schedule Message 1 send** — for Tuesday–Thursday mornings, follow-ups spaced 5 and 10 days out |