Greenlens/greenlens-promo/STORYBOARD.md

Storyboard

Format: 1920x1080 landscape
Audio: Voiceover-first promo. Light organic underscore can be added later.
VO direction: Calm, warm, confident, premium app-store register.
Style basis: DESIGN.md from the GreenLens landing page.

Asset Audit

Asset	Type	Assign to Beat	Role
favicon.svg	Logo	1, 5	Brand mark in opener and closer
hero-plant.png	Hero image	1	Full-bleed botanical hook
greenlens.mp4	Product video	2	Framed moving app/demo visual
scan-feature.png	Feature image	2, 4	Scan action and how-it-works panel
ai-analysis.png	Product image	3	Botanical intelligence / analysis
track-feature.png	Feature image	4	Tracking and reminders
plant-collection.png	Feature image	4, 5	Collection and CTA visual

Beat 1 - Hook, 0.0-4.0s

Concept: The viewer enters a calm botanical world. The plant photo breathes in the background while the question lands like a premium app-store promise.

VO cue: "What if every plant came with instructions?"

Visual description: Full-frame hero-plant.png slowly pushes forward. A dark forest overlay gives contrast. The GreenLens wordmark and favicon settle near the top. Large Playfair Display type fills the left-center. A thin scan line travels across the image and small leaf particles drift in the foreground.

Transition: Velocity-matched blur upward into the product demo.

Beat 2 - Scan, 4.0-8.5s

Concept: The abstract promise becomes a concrete action: open, scan, identify. This beat should feel like the app is actively seeing the plant.

VO cue: "Open GreenLens. Scan a leaf. Get the name..."

Visual description: A tilted phone-like frame plays greenlens.mp4. scan-feature.png sits behind it as a botanical plate. Green scan brackets draw around the phone, a pulsing "AI Scan" badge appears, and compact result chips cascade in.

Transition: Whip-pan left into the care intelligence scene.

Beat 3 - Care Plan, 8.5-13.0s

Concept: Identification becomes guidance. The frame shifts from seeing to understanding.

VO cue: "...the care plan, and the next step in seconds."

Visual description: ai-analysis.png becomes a large analysis panel. Three care cards slide in: Watering, Light, Health. The coral CTA accent draws a route from "scan" to "next step." Botanical labels count up and settle.

Transition: Blur-through into a wider tracking system.

Beat 4 - Track, 13.0-17.0s

Concept: GreenLens is not a one-off scanner; it is the plant owner's quiet operating system.

VO cue: "Track watering, growth, notes, and plant health in one calm place."

Visual description: Three bento cards form a clean grid using track-feature.png, plant-collection.png, and scan-feature.png. Timeline ticks animate across the bottom. Four labels appear in rhythm: Watering, Growth, Notes, Health.

Transition: Soft zoom out into final CTA.

Beat 5 - CTA, 17.0-20.0s

Concept: End on the product name and the landing page's tagline rhythm.

VO cue: "GreenLens. Scan it. Track it. Grow it."

Visual description: Cream background lightens the frame. The favicon and GreenLens wordmark center up. A coral button appears below with the final action line. plant-collection.png drifts as a soft rounded card in the background.

Transition: Hold to end.

Production Architecture

greenlens-promo/
|-- index.html
|-- DESIGN.md
|-- SCRIPT.md
|-- STORYBOARD.md
|-- assets/
|   |-- favicon.svg
|   |-- hero-plant.png
|   |-- greenlens.mp4
|   |-- scan-feature.png
|   |-- ai-analysis.png
|   |-- track-feature.png
|   |-- plant-collection.png