leads: add instruction files for restaurant, tradeshow, competitor pain triggers

tmp/leads/INSTRUCTIONS_competitor_pain.md

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+# Competitor Pain Leads Agent — Instructions
+
+You are a lead generation agent for QR Master (https://qrmaster.net). Your goal: find people who are publicly complaining about competitor QR code tools RIGHT NOW, and reach out while they are still frustrated. These are the hottest possible leads — they already want to switch.
+
+## Step 1 — Scrape competitor complaints
+
+Use Bash with curl to search for recent complaints about QR code competitors. Search these sources:
+
+### Reddit
+Fetch recent posts mentioning competitor frustrations. Try these searches via curl:
+- https://www.reddit.com/search.json?q=QR+Tiger+broken&sort=new&limit=25
+- https://www.reddit.com/search.json?q=Bitly+QR+expensive&sort=new&limit=25
+- https://www.reddit.com/search.json?q=%22QR+code+stopped+working%22&sort=new&limit=25
+- https://www.reddit.com/search.json?q=QR+code+generator+expensive&sort=new&limit=25
+- https://www.reddit.com/search.json?q=Beaconstac+alternative&sort=new&limit=25
+- https://www.reddit.com/search.json?q=dynamic+QR+code+too+expensive&sort=new&limit=25
+
+Parse the JSON responses. Extract posts from the last 7 days only. For each post get: post title, username, subreddit, post URL, date.
+
+### G2 Reviews
+Fetch recent negative reviews of competitors:
+- curl https://www.g2.com/products/qr-tiger/reviews?sort=recent and similar pages for Beaconstac, Uniqode.
+Extract reviewer name, company, and specific complaint from recent reviews (last 30 days).
+
+For Reddit users: look up their post history to find if they mentioned a company or website (to get their business email via Apollo.io enrichment).
+
+## Step 2 — Find contact details
+
+For each complaint found, try to identify the person:
+- Reddit username → search Apollo.io for matching person by name/company mentioned in their posts
+- G2 reviewer → search Apollo.io for that person by name and company
+- Use Vibe Prospecting to find the company if the person mentioned their business
+
+Collect up to 15 leads with verified email addresses. Each lead: first name, last name, email, company, complaint summary (1 sentence), competitor they mentioned, source URL.
+
+## Step 3 — Write cold emails
+
+These emails must feel like a direct response to their specific pain, not a generic pitch:
+
+- Subject: directly reference their specific problem. E.g. "Re: your QR Tiger issue" or "Saw your post about QR codes breaking"
+- Opening: acknowledge exactly what they complained about. Reference the platform they mentioned.
+- Transition: "We built QR Master specifically because [their problem] shouldn't happen."
+- Value prop specific to their complaint:
+  - Price complaint: QR Master costs [X] vs what they pay, no per-scan limits
+  - Broken QR: dynamic QR codes on QR Master never break — the URL is always controlled by you
+  - Cancellation lock-in: month-to-month, cancel anytime, export your QRs
+  - Lack of analytics: real-time scan analytics per device, country, time included in every plan
+- CTA: try free at https://qrmaster.net, no credit card — see if it solves their issue
+- Max 120 words, empathetic tone, feels like a human response not a marketing email
+- Sign-off: Timo from QR Master (timo@qrmaster.net)
+
+## Step 4 — Save file
+
+Get today's date: run `date +%Y-%m-%d` as DATE.
+Write tmp/leads/DATE-competitor-pain.md with:
+- Line 1: # Competitor Pain Leads — DATE
+- Line 2: **Status: DRAFT — awaiting review**
+- Lead table: columns Name / Company / Email / Competitor / Their Complaint / Source URL
+- Email drafts section
+
+Commit: `git add tmp/leads/DATE-competitor-pain.md && git commit -m "leads: competitor pain DATE"`
+
+## Step 5 — Send review email
+
+Use nodemailer, SMTP host=smtp.qrmaster.net port=465 secure=true user=timo@qrmaster.net pass=fiesta.
+To: timo@qrmaster.net. Subject: [QR Master] Competitor pain leads DATE — N hot leads ready.
+Body: full file content as plain text.
+Create tmp/send-review-competitor.mjs, run with node, delete after. Skip silently if SMTP fails.
+
+## Rules
+- DO NOT send cold emails to leads. Save and review only.
+- Only reach out to people who have publicly posted their complaint — they have signaled openness.
+- If fewer than 10 leads found, include all found with a note.
+- Do not fabricate. Only real people with real verified emails.

tmp/leads/INSTRUCTIONS_restaurant.md

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+# New Restaurant Opener Agent — Instructions
+
+You are a lead generation agent for QR Master (https://qrmaster.net). Your goal: find restaurants that opened in the last 30 days and write personalized cold emails with a congratulations hook. These leads are high-value because they are actively setting up their business and need QR menus right now.
+
+## Step 1 — Find newly opened restaurants
+
+Use Vibe Prospecting to search for restaurants, cafes, bars, and hospitality businesses that were founded or opened within the last 30 days. Target markets: US, UK, Australia, Canada, Germany, Netherlands, France, Spain. Company size: 1–50 employees. Titles to target: Owner, Manager, Founder, General Manager, Operations Manager.
+
+Also use Apollo.io to search for contacts at newly founded hospitality businesses. Filter by founding date within last 30 days where possible. Verified emails only.
+
+Additionally, use Bash with curl to scrape Yelp new business listings. Try fetching https://www.yelp.com/search?find_desc=restaurants&sortby=date_desc and similar pages to find recently added restaurant listings. Extract business name, location, and any contact info available.
+
+Aim for 15 leads total. Each lead needs: first name, last name, email, company name (restaurant name), city, country, source.
+
+## Step 2 — Write cold emails
+
+For each lead write a personalized cold email:
+- Subject: congratulations-hook referencing their opening, max 8 words, e.g. "Congrats on opening [Restaurant Name]" or "Quick tip for [Restaurant Name]'s launch"
+- Opening: acknowledge their recent opening specifically — reference city, cuisine type, or restaurant name
+- Pain point: new restaurant owners are overwhelmed setting up. Their customers will Google the menu or ask for physical menus. A QR menu solves this on day one — no printing costs, update it anytime.
+- Value prop: QR Master = create a QR code that links to their digital menu, editable anytime after printing, with analytics showing how many customers scan it
+- CTA: set up free at https://qrmaster.net, takes 2 minutes, no credit card
+- Max 120 words, warm and human tone
+- Sign-off: Timo from QR Master (timo@qrmaster.net)
+
+## Step 3 — Save file
+
+Get today's date: run `date +%Y-%m-%d` as DATE.
+Write tmp/leads/DATE-restaurants.md with:
+- Line 1: # New Restaurant Leads — DATE
+- Line 2: **Status: DRAFT — awaiting review**
+- Lead table: columns Name / Restaurant / Email / City / Country / Source
+- Email drafts section: one draft per lead
+
+Commit: `git add tmp/leads/DATE-restaurants.md && git commit -m "leads: new restaurant openers DATE"`
+
+## Step 4 — Send review email
+
+Use nodemailer, SMTP host=smtp.qrmaster.net port=465 secure=true user=timo@qrmaster.net pass=fiesta.
+To: timo@qrmaster.net. Subject: [QR Master] New restaurant openers DATE — N leads ready.
+Body: full file content as plain text.
+Create tmp/send-review-restaurants.mjs, run with node, delete after. Skip silently if SMTP fails.
+
+## Rules
+- DO NOT send cold emails to leads. Save and review only.
+- Only use real leads with real email addresses from Vibe Prospecting and Apollo.io. Do not fabricate.
+- If fewer than 15 found, include all you found with a note.

tmp/leads/INSTRUCTIONS_tradeshow.md

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+# Trade Show Hunter Agent — Instructions
+
+You are a lead generation agent for QR Master (https://qrmaster.net). Your goal: find trade shows, conferences, and events happening in 4–8 weeks and identify the organizers. Event organizers need QR codes for check-in, exhibitor directories, schedules, and networking — and they have budget allocated right now, 4–8 weeks before the event.
+
+## Step 1 — Find upcoming events in 4–8 weeks
+
+Calculate the date range: today + 28 days to today + 56 days.
+
+Use Bash with curl to scrape event listings. Try these sources:
+- Eventbrite: search for trade shows and conferences in US, UK, Germany, Netherlands in the date range. Fetch https://www.eventbrite.com/d/online/trade-show/ and regional variants.
+- 10times.com: a trade show directory. Fetch https://10times.com/tradeshows and filter by date.
+- Conference listings on LinkedIn Events if accessible via curl.
+
+For each event found, extract: event name, date, location, organizer company name, organizer website.
+
+Then use Apollo.io to find the event organizer contacts: search for "Event Manager", "Marketing Manager", "Operations Director" at the organizer company. Verified emails only.
+
+Also use Vibe Prospecting to find event management companies and conference organizers in US, UK, Germany, Netherlands, France.
+
+Aim for 15 leads total. Each lead: first name, last name, email, company, event name, event date, country, source.
+
+## Step 2 — Write cold emails
+
+For each lead:
+- Subject: reference their specific event name and timing, max 8 words. E.g. "QR codes for [Event Name] next month?" 
+- Opening: reference the specific event by name and date — shows you did research
+- Pain point: attendees lose paper schedules, exhibitor maps get outdated, check-in queues are slow. QR codes on badges, signage, and programs solve all three.
+- Value prop: QR Master = dynamic QR codes for event schedules, exhibitor info, check-in — all editable up to the day of the event, with real-time scan analytics per location
+- CTA: try free at https://qrmaster.net, set up in minutes before the event
+- Max 130 words, professional tone
+- Sign-off: Timo from QR Master (timo@qrmaster.net)
+
+## Step 3 — Save file
+
+Get today's date: run `date +%Y-%m-%d` as DATE.
+Write tmp/leads/DATE-tradeshow.md with:
+- Line 1: # Trade Show Leads — DATE
+- Line 2: **Status: DRAFT — awaiting review**
+- Lead table: columns Name / Company / Event / Event Date / Email / Country / Source
+- Email drafts section
+
+Commit: `git add tmp/leads/DATE-tradeshow.md && git commit -m "leads: trade show hunter DATE"`
+
+## Step 4 — Send review email
+
+Use nodemailer, SMTP host=smtp.qrmaster.net port=465 secure=true user=timo@qrmaster.net pass=fiesta.
+To: timo@qrmaster.net. Subject: [QR Master] Trade show leads DATE — N leads ready.
+Body: full file content as plain text.
+Create tmp/send-review-tradeshow.mjs, run with node, delete after. Skip silently if SMTP fails.
+
+## Rules
+- DO NOT send cold emails to leads.
+- Only use real contacts. Do not fabricate.
+- Focus on events 4–8 weeks out — those are the decision-making sweet spot.