421 lines
19 KiB
Markdown
421 lines
19 KiB
Markdown
# SEO Plan April 2026 — qrmaster.net
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**Bewertung aktuell: 89/100 → Ziel mit Ergänzungen: 93–95/100**
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---
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## Übersicht
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Basis: Google Keyword Planner Daten (vollständig in `seo-keywords.csv`).
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Drei Cluster mit stärkstem Potenzial:
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- **Cluster 1 – Dynamic QR**: 1k–10k/mo, Mittel competition, CPCs bis €30
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- **Cluster 2 – Analytics/Tracking**: 1k–10k/mo, +900% YoY Trend, höchste CPCs im Datensatz (€34 für "trackable qr code")
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- **Cluster 3 – Custom QR + vCard**: 1k–10k/mo per Keyword, teils Gering competition, alle Tools bereits live
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Sechs Strategien:
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- **A** – Interne Verlinkung fixen (6 Dateien, 0 neue Seiten)
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- **B** – 3 fehlende Seiten erstellen
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- **C** – Structured Data für `/reprint-calculator` (einzige kritische Lücke)
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- **D** – SERP-Differenzierung (unique angle pro Seite)
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- **E** – Post-Launch Measurement
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- **F** – Authority Support pro neue Seite
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---
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## Keyword-Daten nach Cluster und Seite
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### Cluster 1 — Dynamic QR (`/dynamic-qr-code-generator`)
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| Keyword | Vol/Mo | Wettbewerb | CPC Low | CPC High | Trend YoY |
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|---------|--------|-----------|---------|---------|-----------|
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| dynamic qr code generator | 1k–10k | Mittel | €2,17 | €13,15 | 0% |
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| create dynamic qr code | 1k–10k | Mittel | €2,17 | €13,15 | 0% |
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| dynamic qr generator | 1k–10k | Mittel | €2,17 | €13,15 | 0% |
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| generate dynamic qr codes | 1k–10k | Mittel | €2,17 | €13,15 | 0% |
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| dynamic qr code creator | 1k–10k | Mittel | €2,17 | €13,15 | 0% |
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| dynamic qr code | 1k–10k | Mittel | €1,39 | €10,72 | 0% |
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| static qr codes | 1k–10k | Mittel | €0,84 | €3,55 | **+900%** |
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| best dynamic qr code generator | 100–1k | Hoch | €2,90 | €23,86 | 0% |
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| unlimited dynamic qr codes | 10–100 | Hoch | €5,71 | €30,70 | 0% |
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| best dynamic qr code service | 10–100 | Hoch | €6,22 | €29,63 | 0% |
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| buy dynamic qr code | 10–100 | Mittel | €5,53 | €25,95 | 0% |
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**Target meta keywords:** `dynamic qr code generator, create dynamic qr code, editable qr code, dynamic qr code free, best dynamic qr code generator`
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---
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### Cluster 2 — Analytics/Tracking
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> ⚠️ **KANNIBALISIERUNGSRISIKO** — `/qr-code-tracking` und `/qr-code-analytics` sind thematisch nah. Klare Positionierung ist Pflicht (Tabelle unten).
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| Keyword | Ziel-Seite | Vol/Mo | Wettbewerb | CPC High | Trend |
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|---------|-----------|--------|-----------|---------|-------|
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| qr code tracking | `/qr-code-tracking` | 1k–10k | Mittel | €18,53 | **+900%** |
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| track qr code scans | `/qr-code-tracking` | 100–1k | Mittel | €18,66 | **+900%** |
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| trackable qr code | `/qr-code-tracking` | 100–1k | Mittel | **€34,25** | 0% |
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| qr code generator with tracking | `/qr-code-tracking` | 100–1k | Mittel | €25,65 | 0% |
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| qr code analytics | `/qr-code-analytics` | 100–1k | Mittel | €16,39 | 0% |
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| qr code generator with analytics | `/qr-code-analytics` | 100–1k | Mittel | **€25,54** | -90% |
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#### Positionierung zur Kannibalisierungsvermeidung
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| | `/qr-code-tracking` | `/qr-code-analytics` |
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|--|--------------------|--------------------|
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| **Fokus** | Scan-Erfassung, Campaign-Tracking | Dashboard, Interpretation, ROI |
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| **Kernbotschaft** | "Wir erfassen jeden Scan mit Kontext" | "Wir helfen dir Scans zu verstehen und zu optimieren" |
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| **Keywords** | track qr code scans, trackable qr code, qr code tracking, scan by location/device | qr code analytics, qr reporting, performance insights, campaign attribution |
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| **Unique Angle** | "Was du tatsächlich tracken kannst (und was nicht)" | "Welche Metriken wichtig sind und welche Vanity sind" |
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→ In Content, Title, H1, FAQ und internen Anchor-Texten konsequent durchhalten.
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---
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### Cluster 3 — Custom QR + vCard
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| Keyword | Vol/Mo | Wettbewerb | CPC High | Trend YoY |
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|---------|--------|-----------|---------|-----------|
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| custom qr code generator | 1k–10k | **Gering** | €6,06 | 0% |
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| qr code design | 1k–10k | Hoch | €3,27 | **+900%** |
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| qr code with logo | 1k–10k | Hoch | €4,78 | 0% |
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| colored qr code | 1k–10k | **Gering** | €2,99 | 0% |
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| vcard qr code | 1k–10k | Hoch | €3,51 | 0% |
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| vcard generator | 1k–10k | Mittel | €3,62 | **+900%** |
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| qr code for instagram | 1k–10k | Mittel | €3,93 | **+900%** |
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| email qr code generator | 1k–10k | **Gering** | €2,34 | 0% |
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| wifi qr code generator | 1k–10k | Mittel | €1,54 | 0% |
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---
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### Neue Seiten — Keyword-Potenzial
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#### B3: `/blog/static-vs-dynamic-qr-code` — NEUE PRIORITÄT 1
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| Keyword | Vol/Mo | Wettbewerb | CPC High | Trend |
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|---------|--------|-----------|---------|-------|
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| static qr codes | 1k–10k | Mittel | €3,55 | **+900%** |
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| edit a qr code | 100–1k | Mittel | €5,78 | 0% |
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| redirect a qr code | 100–1k | Mittel | €5,81 | 0% |
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| can you change a qr code link | 10–100 | Gering | €3,98 | 0% |
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| can you change the url of a qr code | 10–100 | Mittel | €6,29 | 0% |
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| can i change the url of a qr code | 10–100 | Mittel | €3,62 | 0% |
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| dynamic qr code meaning | 10–100 | Mittel | €6,17 | 0% |
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Stützt direkt Dynamic QR, Reprint Calculator und Tracking. Nimmt ~15 FAQ-Long-Tail-Keywords mit einem einzigen Artikel mit. Zentrale Pflichtliteratur für das Produkt.
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#### B1: `/tools/google-review-qr-code` — PRIORITÄT 2
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| Keyword | Vol/Mo | Wettbewerb | CPC High | Trend |
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|---------|--------|-----------|---------|-------|
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| qr code for google reviews | 1k–10k | Hoch | €3,18 | 0% |
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| qr code generator for google reviews | 1k–10k | **Gering** | — | **+900%** |
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Goldene Kombination: 1k–10k Volumen + Gering Wettbewerb + +900% YoY Trend. Keine vergleichbare Seite im Projekt. Tool (URL QR) ist bereits live — nur Landing Page fehlt.
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#### B2: `/qr-code-print-size-guide` — PRIORITÄT 3
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| Keyword | Vol/Mo | Wettbewerb | CPC High | Trend |
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|---------|--------|-----------|---------|-------|
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| minimum qr code size | 1k–10k | **Gering** | €3,42 | 0% |
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| qr code print size | 10–100 | Gering | — | -90% |
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---
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## A: Interne Verlinkung
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### Was fehlt
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| Von | Linkt aktuell zu | Fehlt |
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|-----|-----------------|-------|
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| `/dynamic-qr-code-generator` | use-cases (4 Links) | `/qr-code-tracking`, `/qr-code-analytics`, `/reprint-calculator` |
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| `/qr-code-analytics` | /signup, /use-cases, 2 use-case slugs, 1 blog | `/qr-code-tracking`, `/dynamic-qr-code-generator`, `/reprint-calculator`, `/pricing` |
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| `/qr-code-tracking` | real-estate/feedback/coupon use-cases, /dynamic-qr-code-generator | `/qr-code-analytics`, `/reprint-calculator` |
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| `/custom-qr-code-generator` | use-cases (4 Links), /signup, /pricing | `/dynamic-qr-code-generator`, `/tools/vcard-qr-code` |
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| `/tools/vcard-qr-code` | RelatedTools component | `/custom-qr-code-generator`, `/dynamic-qr-code-generator` |
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| `/reprint-calculator` | **keine** (komplett isoliert) | `/dynamic-qr-code-generator`, `/qr-code-tracking`, `/pricing` |
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### Anchor-Text-System
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Nicht überall "Learn more" oder "Explore" — semantisch korrekte Anchor-Texte pro Ziel:
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| Ziel-Seite | Erlaubte Anchor-Texte |
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|-----------|----------------------|
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| `/dynamic-qr-code-generator` | "dynamic qr code generator", "create dynamic qr code", "editable qr codes" |
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| `/qr-code-tracking` | "qr code tracking", "track qr code scans", "trackable qr code" |
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| `/qr-code-analytics` | "qr code analytics", "qr analytics dashboard", "qr performance analytics" |
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| `/reprint-calculator` | "reprint cost calculator", "calculate qr reprint savings", "qr code reprint cost" |
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| `/pricing` | "view pricing", "compare plans", "plan limits" |
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### Implementierung — 6 Dateien
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**Datei 1: `src/app/(main)/(marketing)/dynamic-qr-code-generator/page.tsx`**
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`relatedUseCaseLinks` Array (~Zeile 256) — 2 Einträge ergänzen:
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```tsx
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{
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href: '/qr-code-tracking',
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title: 'Track Every QR Code Scan',
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description: 'See device, time, and location context for every scan. Understand which placements drive real activity.',
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ctaLabel: 'Track your QR scans',
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},
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{
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href: '/reprint-calculator',
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title: 'QR Code Reprint Cost Calculator',
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description: 'Calculate how much static QR reprints cost vs one active dynamic QR code.',
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ctaLabel: 'Calculate reprint savings',
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},
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```
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**Datei 2: `src/app/(main)/(marketing)/qr-code-analytics/page.tsx`**
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`GrowthLinksSection` nach UseCasePageTemplate ergänzen (UseCasePageTemplate-Interface prüfen ob `relatedLinks` Prop existiert, sonst eigene Section):
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- `/qr-code-tracking` — ctaLabel: "track qr code scans"
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- `/dynamic-qr-code-generator` — ctaLabel: "create dynamic qr code"
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- `/reprint-calculator` — ctaLabel: "reprint cost calculator"
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- `/pricing` — ctaLabel: "compare plans"
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**Datei 3: `src/app/(main)/(marketing)/qr-code-tracking/page.tsx`**
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`relatedUseCaseLinks` Array (~Zeile 222) — 2 Einträge ergänzen:
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```tsx
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{
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href: '/qr-code-analytics',
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title: 'QR Code Analytics Dashboard',
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description: 'Go deeper into placement-level reporting and offline campaign attribution.',
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ctaLabel: 'Explore QR analytics',
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},
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{
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href: '/reprint-calculator',
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title: 'QR Code Reprint Cost Calculator',
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description: 'See how much dynamic QR codes save vs reprinting static codes each campaign.',
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ctaLabel: 'Calculate reprint savings',
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},
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```
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**Datei 4: `src/app/(main)/(marketing)/custom-qr-code-generator/page.tsx`**
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`relatedUseCaseLinks` Array (~Zeile 300) — 2 Einträge ergänzen:
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```tsx
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{
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href: '/dynamic-qr-code-generator',
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title: 'Dynamic QR Code Generator',
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description: 'Add tracking and updatable destinations to your branded QR codes.',
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ctaLabel: 'Create dynamic QR',
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},
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{
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href: '/tools/vcard-qr-code',
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title: 'vCard QR Code Generator',
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description: 'Turn your brand identity into a scannable digital business card.',
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ctaLabel: 'Create vCard QR',
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},
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```
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**Datei 5: `src/app/(main)/(marketing)/tools/vcard-qr-code/page.tsx`**
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`RelatedTools` component — Interface prüfen, folgende Tools ergänzen:
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- `/custom-qr-code-generator` — "Custom QR with logo and brand colors"
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- `/dynamic-qr-code-generator` — "Dynamic QR with tracking"
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**Datei 6: `src/app/(main)/(marketing)/reprint-calculator/page.tsx`**
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`GrowthLinksSection` nach den Value Props hinzufügen:
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- `/dynamic-qr-code-generator` — ctaLabel: "Create dynamic QR code"
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- `/qr-code-tracking` — ctaLabel: "Track your QR scans"
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- `/pricing` — ctaLabel: "Compare plans"
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Außerdem Reprint Calculator als Conversion Bridge ausbauen (Strategie D):
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- Ergebnis-CTA nach Berechnung: "Switch to dynamic QR" → `/signup`
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- Sharable result state via URL params
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- Optional: "Email me my savings" für Lead-Capture
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---
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## B: Neue Seiten
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### B3 (Prio 1): `/blog/static-vs-dynamic-qr-code`
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**Keywords:** `static qr codes` (1k–10k, +900%) + ~15 Long-Tail "can you change a qr code link" Keywords (je 10–100/mo)
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**Unique Angle:** Einziger Artikel der echte Reprint-Kosten mit konkreten Zahlen zeigt (z.B. "500 Flyer × 3 Reprints = €X") — direkt verlinkt auf `/reprint-calculator`. Andere Seiten haben nur Erklärungen, keine Zahlen.
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**Datei:** Blog-Eintrag im bestehenden Blog-System unter `/blog/static-vs-dynamic-qr-code`
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**Pflicht-Sektionen:**
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- H1: "Static vs Dynamic QR Code: What's the Difference and Which Do You Need?"
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- Quick Summary oben (≤3 Sätze, AI-zitierbar)
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- Vergleichstabelle (5–7 Features inkl. Kosten)
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- Wann Static nutzen / Wann Dynamic nutzen
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- Echte Reprint-Kosten-Beispiele → Link auf `/reprint-calculator`
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- FAQ (min. 7 Items für alle "can you change / edit / redirect a qr code" Queries)
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- GrowthLinksSection → `/dynamic-qr-code-generator`, `/reprint-calculator`, `/qr-code-tracking`
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**Schema:** Article + FAQPage + BreadcrumbList
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---
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### B1 (Prio 2): `/tools/google-review-qr-code`
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**Keywords:** `qr code generator for google reviews` (1k–10k, **Gering**, **+900%**) + `qr code for google reviews` (1k–10k, Hoch)
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**Unique Angle:** "How to find your Google Review link" mit konkretem Step-by-Step Screenshot-Flow. Das hat kaum eine andere QR-Tool-Seite.
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**Dateien:**
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- `src/app/(main)/(marketing)/tools/google-review-qr-code/page.tsx`
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- `src/app/(main)/(marketing)/tools/google-review-qr-code/GoogleReviewGenerator.tsx`
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**Muster:** `/tools/url-qr-code/page.tsx` (inline JSON-LD Pattern)
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**Pflicht-Sektionen:**
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- H1: "Google Review QR Code Generator — Free"
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- AnswerFirstBlock (Was es ist, Wann nutzen, 3 Schritte)
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- Schritt-für-Schritt Anleitung: Eigenen Google Review Link finden (Google Maps → Teilen → Link kopieren)
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- Use Cases: Restaurant, Hotel, Klinik, Einzelhandel
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- FAQ (min. 5 Items)
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- GrowthLinksSection → `/qr-code-for/restaurants`, `/qr-code-for/hotels`, `/dynamic-qr-code-generator`, `/qr-code-tracking`
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**Schema:** SoftwareApplication + HowTo + FAQPage + BreadcrumbList
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**Local Business Cluster-Verbindung (Strategie F):**
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- Von dieser Seite linken: `/qr-code-for/restaurants`, `/qr-code-for/hotels`, `/qr-code-for/clinics`
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- Diese Seiten zurück linken: "Manage your Google reviews with a QR code"
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---
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### B2 (Prio 3): `/qr-code-print-size-guide`
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**Keywords:** `minimum qr code size` (1k–10k, **Gering**), `qr code print size` (10–100, Gering)
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**Unique Angle:** "Recommended size by scan distance" Tabelle — Visitenkarte (5cm, Abstand 15cm) vs. Poster (10cm, Abstand 1m) vs. Billboard (20cm+, Abstand 5m+). Konkrete Information die nirgends gut dokumentiert ist.
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**Datei:** `src/app/(main)/(marketing)/qr-code-print-size-guide/page.tsx`
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**Format: Utility Content Hybrid** (kein reiner Guide):
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- Schnell-Antwort-Tabelle: Größe nach Oberfläche + Scan-Abstand
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- Visuelle Größentabelle (CSS/SVG)
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- DPI-Anforderungen für Print
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- Downloadable Cheat Sheet (PDF oder druckbare Tabelle) als Share-Hook
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- FAQ (min. 5 Items)
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- GrowthLinksSection → `/reprint-calculator`, `/dynamic-qr-code-generator`, `/custom-qr-code-generator`
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**Schema:** Article + FAQPage + BreadcrumbList
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---
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## C: Structured Data
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### Einzige kritische Lücke: `/reprint-calculator/page.tsx`
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Alle anderen Commercial Pages nutzen `SeoJsonLd` oder `UseCasePageTemplate` (rendert Schemas intern). Der Reprint Calculator hat **null Structured Data**.
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**Hinzufügen zu `src/app/(main)/(marketing)/reprint-calculator/page.tsx`:**
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```tsx
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import SeoJsonLd from '@/components/SeoJsonLd';
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import Breadcrumbs, { BreadcrumbItem } from '@/components/Breadcrumbs';
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import { breadcrumbSchema } from '@/lib/schema';
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import { GrowthLinksSection } from '@/components/marketing/GrowthLinksSection';
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const softwareSchema = {
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'@context': 'https://schema.org',
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'@type': 'WebApplication',
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'@id': 'https://www.qrmaster.net/reprint-calculator#app',
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name: 'QR Code Reprint Cost Calculator',
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applicationCategory: 'BusinessApplication',
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operatingSystem: 'Web Browser',
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offers: { '@type': 'Offer', price: '0', priceCurrency: 'EUR' },
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description: 'Calculate the cost of reprinting static QR codes vs switching to dynamic QR codes that never need reprinting.',
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};
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const howToSchema = {
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'@context': 'https://schema.org',
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'@type': 'HowTo',
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name: 'How to calculate QR code reprint costs',
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step: [
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{ '@type': 'HowToStep', position: 1, name: 'Enter print run size', text: 'Enter how many QR codes you print per campaign.' },
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{ '@type': 'HowToStep', position: 2, name: 'Enter reprint cost', text: 'Enter your cost per reprint campaign.' },
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{ '@type': 'HowToStep', position: 3, name: 'See annual savings', text: 'The calculator shows how much dynamic QR codes save annually.' },
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],
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};
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const breadcrumbs = [
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{ name: 'Home', url: '/' },
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{ name: 'Reprint Calculator', url: '/reprint-calculator' },
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];
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// Ganz oben im JSX return:
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<SeoJsonLd data={[softwareSchema, howToSchema, breadcrumbSchema(breadcrumbs)]} />
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```
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---
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## D: SERP-Differenzierung
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Für jede Kernseite festlegen: Was hat diese Seite, das andere nicht haben?
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| Seite | Unique Differentiator |
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|-------|----------------------|
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| `/dynamic-qr-code-generator` | Static vs Dynamic Vergleichstabelle + Reprint-Kosten-Verbindung |
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| `/qr-code-tracking` | "What you can and cannot actually track" — ehrliche Grenzen statt Marketing-Sprache |
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| `/qr-code-analytics` | "Which metrics matter and which are vanity" — konkrete Entscheidungshilfe |
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| `/reprint-calculator` | Sharable result URL + Email-my-savings Lead-Capture |
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| `/tools/google-review-qr-code` | Screenshot-Flow "How to find your Google Review link" |
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| `/qr-code-print-size-guide` | "Recommended size by scan distance" Tabelle |
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| `/blog/static-vs-dynamic-qr-code` | Echte Reprint-Kosten mit konkreten Zahlen |
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---
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## E: Post-Launch Measurement
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| Zeitpunkt | Metrik | Tool |
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|-----------|--------|------|
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| +7 Tage | Seite indexiert? | Google Search Console |
|
||
| +14 Tage | Impressions, avg. Position | Google Search Console |
|
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| +30 Tage | Clicks, CTR, Position-Entwicklung | Google Search Console |
|
||
| Laufend | Klicks auf /signup + /pricing | PostHog (im Stack) |
|
||
| Laufend | Rich Result Appearance | Google Rich Results Test |
|
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| +90 Tage | Externe Mentions / Citations | manuell oder Ahrefs |
|
||
|
||
---
|
||
|
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## F: Authority Support pro neue Seite
|
||
|
||
| Seite | Distribution-Modul |
|
||
|-------|-------------------|
|
||
| `/blog/static-vs-dynamic-qr-code` | Reddit Post in r/smallbusiness ("When should you NOT use static QR codes?") + 2–3 ältere Blogposts intern verlinken |
|
||
| `/tools/google-review-qr-code` | LinkedIn/X Post für Restaurant/Retail-Zielgruppe + Outreach an 3 lokale Marketing-Blogs |
|
||
| `/qr-code-print-size-guide` | "Downloadable QR Size Cheat Sheet" als Share-Hook + Roundup-Pitch an "Best QR resources" Listen |
|
||
|
||
---
|
||
|
||
## Prioritätsreihenfolge
|
||
|
||
| Prio | Strategie | Aufgabe | Datei(en) | Top-Keyword | Effort |
|
||
|------|-----------|---------|-----------|------------|--------|
|
||
| 1 | C | Reprint Calculator: Schema + GrowthLinks | `reprint-calculator/page.tsx` | — | 30 Min |
|
||
| 2 | A | Dynamic QR → Tracking + Reprint (+ Anchor-Texte) | `dynamic-qr-code-generator/page.tsx` | 1k–10k | 20 Min |
|
||
| 3 | A | Tracking → Analytics + Reprint | `qr-code-tracking/page.tsx` | 1k–10k +900% | 20 Min |
|
||
| 4 | A | Analytics → Tracking + Dynamic + Reprint | `qr-code-analytics/page.tsx` | €34 CPC | 20 Min |
|
||
| 5 | A | Custom QR + vCard cross-links | 2 Dateien | 1k–10k Gering | 20 Min |
|
||
| 6 | B3 | Static vs Dynamic Blog Post | Blog-Eintrag | 1k–10k +900% | 2 Std |
|
||
| 7 | B1 | Google Review QR Tool Page | 2 neue Dateien | 1k–10k Gering +900% | 4 Std |
|
||
| 8 | B2 | Print Size Guide | 1 neue Datei | 1k–10k Gering | 3 Std |
|
||
|
||
**Gesamtaufwand Prio 1–5:** ~2 Stunden (schnelle Wins, bestehende Seiten)
|
||
**Gesamtaufwand Prio 6–8:** ~9 Stunden (neue Seiten)
|
||
|
||
---
|
||
|
||
## Verification-Checkliste
|
||
|
||
### A — Interne Verlinkung
|
||
- [ ] Alle 6 Dateien geändert und neue `<a href=...>` Tags im Browser sichtbar
|
||
- [ ] Cluster-Pfad walkthrough: dynamic-qr → tracking → analytics → reprint-calculator → pricing
|
||
|
||
### B — Neue Seiten
|
||
- [ ] `npm run dev` — alle 3 neuen Routen erreichbar
|
||
- [ ] Page Source: `<script type="application/ld+json">` vorhanden
|
||
- [ ] Google Rich Results Test pro Seite bestanden
|
||
|
||
### C — Structured Data Reprint Calculator
|
||
- [ ] `/reprint-calculator` im Rich Results Test: WebApplication + HowTo ohne Fehler
|
||
|
||
### D — Differenzierung
|
||
- [ ] Jede neue Seite hat ihren Unique Differentiator aus Tabelle D implementiert
|
||
|
||
### E — Measurement
|
||
- [ ] Google Search Console: Alle neuen Seiten nach 7 Tagen indexiert
|
||
- [ ] PostHog: Conversion-Events auf /signup und /pricing nach 30 Tagen auswertbar
|