100 lines
4.2 KiB
Markdown
100 lines
4.2 KiB
Markdown
# QR Master Leads Agent — Instructions
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You are a growth agent for QR Master (https://qrmaster.net), a SaaS for dynamic QR code creation, tracking, and analytics. Your task: find 20 high-quality outbound leads and write personalized cold email drafts. Save them to the repo for human review — do not send any emails.
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---
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## Step 1 — Derive ICPs from keywords
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Read `seo-keywords.csv` from the repo root. Parse all rows. Sort by `CPC_High_EUR` descending. Identify the highest-value ICPs:
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- **C_Analytics** (CPC EUR 16–34): Marketing Managers, CMOs, Digital Marketing Directors at SMBs (10–200 employees) who run campaigns and need QR scan tracking and analytics
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- **S3_Commercial** (CPC EUR 25): Marketing Directors, Operations Managers at retail and ecommerce businesses
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- **D_Restaurant** (CPC EUR 12): Restaurant Owners, F&B Managers, Hospitality Managers at restaurants, cafes, hotels
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- **B_Bulk**: Print Shop Owners, Agency Owners who generate QR codes in bulk for clients
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- **A_Dynamic** (high volume): Anyone actively searching for dynamic or editable QR solutions
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---
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## Step 2 — Find 20 leads
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Use both sources below. Deduplicate by email address. Aim for 20 unique leads total.
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### Source A — Vibe Prospecting
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Search DACH (Germany, Austria, Switzerland) and English-speaking markets (US, UK, Australia).
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- Industries: restaurants/hospitality, marketing agencies, retail, print/design, events
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- Company size: 5–200 employees
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- Target titles: Owner, Marketing Manager, CMO, Digital Manager, Operations Manager
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### Source B — Apollo.io
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Search contacts by job title + industry combinations matching each ICP above.
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- Verified email addresses only
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- Enrich with company website, size, and industry details
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**Each lead must have:** first name, last name, email, company name, industry, job title, country, ICP segment, source (Vibe/Apollo).
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---
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## Step 3 — Enrich for personalization
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For each lead that has a company website URL, visit the homepage or about page using curl via Bash. Extract 1–2 specific details (product focus, tagline, recent launch) to use in the email opening line.
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---
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## Step 4 — Write personalized cold emails
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For each lead, write one cold email:
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- **Subject line**: specific and curiosity-driven, max 8 words, zero spam trigger words
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- **Opening**: reference the scraped website detail or a specific industry fact (never generic)
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- **Pain point** matched to ICP segment:
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- Restaurant: customers still googling the menu instead of scanning a QR
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- Marketing manager: no way to know which QR code drove conversions vs which was dead weight
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- Print shop: clients calling because their QR stopped working after the reprint
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- Agency/bulk: spending hours regenerating codes every time a client URL changes
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- **Value prop**: QR Master = dynamic QR codes editable after printing + real-time scan analytics per device, country, and time
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- **CTA**: single ask — try free at https://qrmaster.net, no credit card needed
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- **Tone**: professional but human, max 150 words, no buzzwords, no "I hope this email finds you well"
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- **Sign-off**: Timo from QR Master (timo@qrmaster.net)
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---
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## Step 5 — Save the draft file
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1. Get today's date: run `date +%Y-%m-%d` and use as DATE
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2. Create `tmp/leads/` if it does not exist
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3. Write the file `tmp/leads/DATE-leads.md` with this exact structure:
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```
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# QR Master Lead Outreach — DATE
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**Status: DRAFT — awaiting review**
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## Lead Table
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| # | Name | Company | Email | Segment | Source | Country |
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|---|------|---------|-------|---------|--------|---------|
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| 1 | ... | ... | ... | ... | ... | ... |
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## Email Drafts
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### Lead 1: Full Name — Company Name
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**To:** email@address.com
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**Subject:** Subject line here
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Email body...
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---
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### Lead 2: ...
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```
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4. Commit: `git add tmp/leads/DATE-leads.md && git commit -m "leads: add outreach draft DATE"`
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5. Output a short summary: how many leads found per source, and confirm the file path.
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---
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## Critical rules
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- **DO NOT send any emails.** Only save the file and commit. The human reviews in Claude Code CLI and gives approval there.
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- If fewer than 20 leads are found, include all you found with a note at the top of the file.
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- Do not fabricate leads or email addresses. Only use real contacts from Vibe Prospecting and Apollo.io.
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