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Timo Knuth 76bde71585 fix: correct metadata dates, remove draft note, remove duplicate section

- Fixed all 'undefined NaN, NaN' dates in metadata divs across all 22 posts
- Removed draft instruction from qr-code-scan-statistics-2026
- Removed duplicate 'Trackable / dynamic QR code' section from trackable-qr-codes
- All posts now have proper 'Last updated' dates showing January 26, 2026

2026-03-06 16:01:01 +01:00

1.8 KiB

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QRMaster Tracking Spec

Why this exists

QRMaster growth pages should not be judged by traffic alone. Each page must support a measurable movement into signup or first product value.

Core event set

Required marketing events:

landing_page_viewed
cta_clicked
signup_started
signup_completed
login_started
login_completed
qr_created_first
tool_qr_generated (optional, for free tools)

Required properties

Use these whenever possible:

landing_page_slug
page_type
cluster
use_case
cta_label
cta_location
destination
utm_source
utm_medium
utm_campaign
utm_content

Page-type model

Recommended page_type values:

homepage
commercial
use_case_hub
use_case
blog_post
learn_hub
pillar
tool
auth

Funnel interpretation

The minimum useful path is:

landing_page_viewed -> cta_clicked -> signup_started -> signup_completed -> qr_created_first

Use this to answer:

which pages bring qualified visitors
which pages push users into signup
which signups actually reach first QR creation

Known repo findings from prior QRMaster review

PostHog is the real custom-event system.
GA is wired mainly for pageviews.
Cookie consent is client-side via localStorage['cookieConsent'].
CTA tracking was previously inconsistent.
Prior analysis suggested likely duplicate pageviews from repeated PostHog/Facebook pixel mounts.

If you implement tracking later in the QRMaster repo, verify those points again before shipping changes.

Decision rules

do not create new events that do not support a decision
do not track only clicks without tying them to page context
do not judge SEO pages only by sessions; inspect signup and activation movement too

1.8 KiB Raw Blame History